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Work Background
Growth Driven SolutionsHubSpot & RevOps Evangelist
Sep. 2023IsraelAs an independent consultant I've spent over 35 years assisting businesses harness the potential of Information Technology. It is natural that in (semi|) retirement I'd choose to apply my skills & experience to help startups and ready-to-scale businesses adopt the tools they need to grow and scale. As a HubSpot support professional for the past decade, I can't think of a better tool set at an affordable cost for small businesses and ready-to-scale initiatives. Drawing upon my training & experience as a Systems Analyst, the application of today's "RevOps" approach merges seamlessly with HubSpot "single source of truth" technology. Interested in exploring how we might be able to help your business? Give us a shout!
WishTripHubSpot RevOps Support
Mar. 2023 - Aug. 2023JerusalemResponsible for assisting Marketing, Sales & Customer Success in effectively exploiting the potential of HubSpot to further the company's business objectives. During my employment I successfully reorganized the company's HubSpot platform improving the ability of Marketing, Sales & Customer Success to accomplish their tasks and improving the cross-the-board collaboration between them.
Growth EngineHubSpot Support Lead
Mar. 2022 - Mar. 2023Ramat Gan, Tel Aviv, IsraelI provideג HubSpot support and guidance to Growth Engine's collection of startups and ready-to-scale business clients. Together with a diverse international team of seasoned professionals, we help our clients harness HubSpot's full potential to generate quality leads their salespeople can then nurture and transform into customers.
Lean Impact EvangelistSemi Retired
Jan. 2018 - Dec. 2021IsraelUpon retiring I decided to focus my energies and invest my time in sharing the three and a half decades of experience, accumulated knowledge, and acquired skills with individuals and organizations that could benefit from them. As a Personal Computing and later Internet specialist, I have helped fledgling businesses and nonprofits learn how to harness these technologies. In recent years my focus has been on assisting aspiring entrepreneurs of both commercial and social impact initiatives, master the skills and tools required to harness the Business Modeling, Market Opportunity Analysis, and Systems Thinking approach to realizing their vision.
AMDEX American Dispatch ExchangeCustomer Service / Retention Team Leader
Oct. 2008 - Mar. 2009Responsible for establishing the necessary frameworks and procedures to assist Amdex customers in the use of our services. Identifying and rectifying problems that might cause members to discontinue their service with the company.
IDT Global IsraelExecutive Services
Aug. 2005 - Jul. 2008Jerusalem, IsraelCustomer Service to clients of major American ISP and Regional Teleco company. As a member of the 'Executive Services' team, my role was to resolve complicated issues escalated by the Customer Service team leaders, negotiating resolution of the customers issues by coordinating the activities of representatives of multiple departments in the company, and occasionally external agents as well.
the Net Presence TeamDigital Marketing Strategist
Jun. 2003 - Nov. 2015Israel, CanadaI started my Information Technology career as a Systems Analyst. My focus in that role was to identify and document a business's processes and objectives to be able to prescribe how best to harness technology to improve those processes and achieve those objectives. With almost ten years of intensive involvement with the emerging Internet technologies and the parallel revolution in how the world of commerce and marketing worked, I decided to use my skills and knowledge to assist new and smaller businesses to acquire access to and mastery of this new commercial environment. To this end, I established a loose collaboration of digital marketing professionals, many of whom I trained or mentored. Together as a team, we assisted clients in setting up an eCommerce and online marketing infrastructure. We then helped them in launching their initial online campaigns, making it a priority to empower them to take direct responsibility for as much of the effort as they deemed advantageous to their objectives. After 2009 we adopted Hubspot's Inbound Marketing approach and developed tools and methods to integrate their offerings with more affordable platforms like Wordpress. Ultimately we introduced changes to the Inbound Marketing method, incorporating aspects of business modeling's evidence-driven Customer Discovery to improve its effectiveness. We called our hybrid approach "Lean Marketing " - the place where Lean Startup and Inbound Marketing intersect. Upon my retirement in the summer of 2015, the team dissolved, and many of Net-Presence clients subsequently hired team members that had served them till that date.
Jerusalem College of TechnologyLecturer, Occupational Retraining
Sep. 1999 - Jun. 2002Developed and delivered unique occupational training program. This intensive program involved preparing scholars from non-technology fields for work as SW developers in Israel's (then) growing High-Tech industries. Due to the quality of participant, the intensity and duration of the program, a high number of graduates found employment in the field and most of them are still working in it despite the down-turn in recent years.
Learning Online Inc.Founder & General Manager
Dec. 1994 - Aug. 1998Gush Etzion, IsraelIn the training area of my responsibilities:
I developed curriculum and course ware that exploits the communication; I trained technical trainers to successfully deliver on line courses; and provided mentorship to technical on line trainers. In addition I developed a entire suite of on line applications using Perl and mySQL to support the delivery and follow up of on line learning for Learning Online's courses to its hundreds of students world-wide.
Sivan Computers Ltd.Senior Trainer
Sep. 1992 - Aug. 2002Developed and delivered courses in computer programming for Sivan Computers in Tel Aviv, Jerusalem and Beer Sheva. The primary focus was teaching the participants the basics of software develop and programming in 'C', 'C++' and Java. During this period I exploited the growing ability of the Internet to extend the teacher-student relationship beyond the classroom walls.
Objective SoftwareSoftware Developer
Jun. 1992 - Nov. 1994• Developed Client/Server applications in C/C++ where client software under MS-Windows retrieved data from mainframe based legacy systems
• Created various DLL utilities to support data transfer in Hebrew via 3270, TCP/IP and other proprietary communication protocols
• Clients included Computer Associates, Kupat Cholim Cllali, Chief IDF Education Officer, Makorot (National Water Agency)
York Business AssociatesConsultant - Departmental Solutions
Sep. 1990 - May. 1992• Delivered departmental solutions for networked Personal Computers in various corporate clients.
• Primary responsibilities were:
• Pre-Sale support involving defining user needs and basic application specifications (upon which a price quotation could be adequately prepared) • Full systems analysis for departmental applications in a networked PC environment • Team Leading (mentorship) responsibilities of programming team developing application as per my analysis and specifications
University of TorontoComputer Science Instructor
Jan. 1988 - Jan. 1992Developed and delivered both computer skills acquisition courses like MS-Word and MS-Excel, as well as programming courses for professional developers RBase, 'C' and the then nacasent Windows Operating System. Before returning to Israel I collaborated with the School of Continuing Studies on soft-skills workshops like Politics of Projects, Leadership in a Technical Envirobnment and Train-the-Trainer.
DYLEX inc.Information Center Analyst
Sep. 1987 - Sep. 1990My first task in the Dylex Information Centre was to develop courseware and prepare trainers to teach 5,000 Dylex employees in the productive use of Personal Computers. Over time I developed a 'problem oriented' style of learning that gradually empowered the participants to explore solutions to problems without outside assistance. Later, as a developer I was responsible for the needs analysis and system specifications for standard and networked applications. I developed applications in dbase, Rbase and 'C' (Windows 3) using a prototype approach which kept user involved in all stages of application development. As a consultant I was always "prospecting" to identify maturing technologies that could deliver a measureable benefit to our in-house clients. Eventually, as Information Centre manager I was responsible for a team of seven who undertook to fill the roles described above.
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