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Work Background
CommonsMarketing
Sep. 2022 - Jul. 2024Remote
Imperfect FoodsSenior Manager Marketing Operations
Mar. 2022 - Sep. 2022Remote
Imperfect FoodsMarketing Operations Manager
Mar. 2021 - Mar. 2022Salt Lake City Metropolitan Area
1-800 CONTACTSApplication Developer, Program Owner
Apr. 2019 - Dec. 2020Utah- Integrated Customer Data Platform Redpoint. Developed new internal system architecture with RESTful API integrations and MySQL.
- Developed multi-channel engagement dashboards using Google Analytics and MS-excel to report daily metrics for stakeholders and to ensure platform efficiency
- Implemented new customer cross-platform GTM plan and annual KPIs, increasing conversion rate by 18% and generating $400K new revenue within first 30 days
- Automated CRM operations, reducing manual resources by 75% within nine months.
- Increased modular content components by 300% for all lifecycles.
- Part of data management agile swarm, strategizing and building optimized frameworks for out- dated, 25-year old customer data stack.
- Partnered with Product, Sales, and Marketing teams to develop customer personas from customer and sales data, removing legacy audience segments.
- Owner of partner relationships with third-party CRM vendors.
GPS Capital Markets, Inc.UX Designer
Jan. 2018 - Oct. 2018Utah• Company’s sole designer
• UX research, product design, logo design
• Redesigned 10+ year-old internal-facing software for better client relations, both domestic and international
• Reported higher ratings of client satisfaction from deployment of new interfaces
• Decreased call time of associates with clients for troubleshooting
• Streamlined workflows through peer-review research, client journey mapping, and surveying
• Implemented UI design system using Sketch for standardization of key components and structure
• Developed design system using Less CSS library and CSS Grid
Never Boring CoalitionMarketing Consultant
Dec. 2016RemoteAll the things!
GrouponSoftware Engineer
Jun. 2012 - Dec. 2017United States- Part of team of 8 engineers building internal CRM platform for the Marketing org.
- Transitioned off of Salesforce, reducing tooling costs by $1.2 million with 200% ROI in the first year. - Scaled internal tooling internationally to EMEA, APAC, and LATAM.
- Scaled internal tooling to manage 1 billion email sends per day.
- Developed UI and front-end systems with Ember.js, Angular,js, Sass CSS, and Bootstrap.
- Integrated dynamic data into front-end components using JS ETL libraries and Node.js.
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