Plume Design, IncWeb Marketing Manager
Apr. 2021 - Mar. 2022Palo Alto, California, United StatesIncreased form CVR by 2.5% by improving B2B information architecture throughout the website. Launched emerging market web campaign, increasing CVR from .001% to 15.3%. Defined KPIs to measure and track success. Responsible cross functional team project management and web product strategies. across multiple web properties. Conducted user research, consumer segmentation, competitive assessments and alignment with business goals. Managed data driven A/B experiments for B2B content marketing focused on CRO and user acquisition. Defined KPIs to measure CVR on whitepapers. Increased CVR from 2% to 15%.