April Martin

Head of Ecomm Corporate Affairs and Communications @Kroger

💸 MarketingExecutive CoachAdvisor🧨 ConsultingCommunications ManagerPR ManagerAssociate Partner

April Martin is a seasoned communications professional who currently serves as the Head of Ecomm Corporate Affairs and Communications at Kroger Company. With an impressive career spanning over a decade, she has honed her skills in public relations, corporate communications, and strategic planning. Prior to joining Kroger, April held significant roles in several renowned companies where she excelled in shaping corporate narratives and driving public relations strategies. Her ability to seamlessly merge traditional communication methods with digital platforms sets her apart in the industry. April holds a degree in communications and business, and her expertise lies in managing corporate reputation, crisis communications, and stakeholder relations. She is passionate about utilizing her skills to enhance company growth and foster a positive corporate image.

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Work Background

KrogerHead of E-Commerce Corporate Affairs and Communications

Apr. 2022

KrogerCorporate Affairs Manager

Jan. 2016 - Apr. 2022Coordinate media, PR, government, and community relations strategy for Kroger’s Dallas Division encompassing a business footprint of more than 15k employees and 109 stores. Lead execution of the corporate communications strategy and drive innovations in the business plan to strengthen corporate stewardship within the community. Design program strategy for positive brand affinity, company recognition building, and customer/associate loyalty development. Build and nurture strategic partnerships to actively engage with community or internal stakeholders to further partner goals, collaboration, and impact. Train and coach direct reports. Key Achievements: • Spearheaded multiple division initiatives that increased associate volunteer participation and customer donations campaign resulting in enterprise-wide adoption of campaigns. • Selected as integral part of the division’s pioneer Covid-19 taskforce to advance key social impact priorities related to pandemic. o Led crisis communications and emergency support deployment to regional nonprofits and city, county, and state entities, school foundations, and hospitals. • Elected as primary leadership advisor to guide decision-making for proactive/reactive media, political issues, diversity and inclusion efforts, executive communications, and community engagement. • Established and retained bi-partisan relationships with key local, state, and federal elected officials. • Honored with Dallas Business Journal’s “Top Women in Business” award; received Progressive Grocer Rising Star Award.

MWWPRAccount Director

Nov. 2015 - Jan. 2016Dallas/Fort Worth Area

MWWPRAccount Supervisor

May. 2013 - Nov. 2015Dallas/Fort Worth AreaA managing project lead with nearly 10 years of experience in cause marketing, corporate social responsibility (CSR), corporate communications and media relations for Fortune 500 companies. Serving as the managing liaison between clients and its non-profit and community partnering organizations, my role primarily develops and executes community and employee-driven programs that adheres to the businesses's bottom line objectives and authentically make a positive impact in the communities the client serves. All efforts are also designed to further public trust and build brand reputation through CSR and philanthropy. Managing a CSR team, we work cohesively with interdepartmental leads such as public affairs and and government affairs executive management to appropriately identify, build, and manage relationships with key stakeholders; leads strategy development and communications, CSR program budgets and legal contracts among our clients, partners and their vendors. I build definitive, overarching strategy blueprints that adheres to the client's brand standards while simultaneously forging partnerships that benefit the client, partner and the community. I have extensive experience in customer relationship management, community relations, project management, media relations, crisis communications, internal communications and building, leading, and mentoring a team to succeed beyond their potential.

Golin HarrisSenior Manager

Jan. 2012 - May. 2013Dallas/Fort Worth Area Managed major, proactive community-driven, media relations events/campaigns, providing strategic counsel and team management, exceeding and/or meeting benchmarked goals.  Managed daily monitoring, communications and reporting to client on industry developments, results and progress against objectives/plans/tactics; applying leanings as real-time diagnostics of account activity to address challenges or leverage opportunities.  Integrates the resources and talents of internal and external resources, optimizing strategic planning, and ultimately exceeding client expectation.  Developed and prepared talking points, key messages, speeches, story boards, TV scripts and response documentation for client management, executives and celebrity spokesperson.  Managed junior and manager-level staff, providing mentorship, strengthening skills, and building stronger business professionals by identifying and promoting core strengths while developing areas of improvement.  Served as liaison between the client and partnering agencies, organizations entertainment and production staff, providing detailed event planning and successful execution.  Managed and synchronizes traditional media efforts with social media outreach to align with marketing

Public Strategies Inc. now H + K StrategiesPrincipal/Account Supervisor

Jan. 2008 - Jan. 2012DallasManage a variety of projects including: coordinated and executed multi-city media campaigns; supervised strategic media outreach efforts for major sponsorships, announcements and statewide programs-all strategically developed and aligned with each company’s key messages, core values and business objectives.

Public Strategies, Inc.Account Executive

Oct. 2006 - Jan. 2008Dallas/Fort Worth AreaParticipated in quick-turn-around crisis communications strategy, assisting in the development of pubic response statements, and other business-aligned messaging. Coordinated and actively pitched morning show producers and drafted several on-air scripts for anchor and company representatives. Coordinated with internal clients to develop internal and external communications materials to engage its public and internal staff.

VerizonAdvertising Consultant

Jun. 2005 - Oct. 2006Assess clients business needs in order to advise appropriate advertising campaigns. Maintain existing accounts. Assist clients with financial investment decisions and company exposure.

Weber ShandwickIntern

Aug. 2004 - Dec. 2004Track media coverage and developed comprehensive reports qualifying value of PR programs. Proactively identify editorial opportunities and development. Work on various accounts: Papa John’s, Sprint, Btween $1 and $5, American Airlines, ExxonMobil and Unisys. Create imperative media material for non-profit organization Something mAAgic. Pitch valuable client information to media outlets. Prepare media tour briefings. Research award and speaking opportunities.

Baylor UniversityIntern

May. 2003 - May. 2004Responsible for writing news releases on Baylor University events which were submitted to local and non-local media outlets. Writing feature stories for the Baylor website, which included multiple interviews and extensive research. Monitored daily news for Baylor media coverage. Managed compilation of Baylor media coverage and analysis to disseminate to Baylor Board of Regents members. Conducted numerous interviews with department directors, organization leaders, and students.

KWTX-Channel 10Intern

Jan. 2003 - May. 2003Assisted with written television scripts for noon news. Responsible for inclement weather notification to community schools. Assigned intern leadership position for local business segment of the news. Searched for local businesses in the area and arranged numerous interviews. The staff conducted television; conducted interviews, and allowed anchors to have film footage and information for stories.

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