Eslam Ahmed

CMO - Chief Marketing Officer @Ikarus Electric

Marketing Director💸 MarketingMarketing Analytics Manager💼 C-level ExecutiveAdvisorCMO🧨 ConsultingBrand Marketing ManagerCommunications Manager

My approach deeply involves understanding consumer psychology and leveraging multimedia channels to deliver impactful narratives, which enabled me to spearhead campaigns that have dramatically increased revenue and customer loyalty; as a chief marketing officer and business strategist with over 16 years of experience in business planning and traditional/digital marketing platforms, I have built brands and driven revenue growth through innovative strategies while leading teams and ensuring accurate project execution. I believe in the power of rapport-building, Marketing, The Power Of Branding, Business Development, Advertising, Data Analysis, Strategic Planning, AI/Software development, Financial Management, Client Relations, and Negotiation skills.

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Work Background

Ikarus ElectricChief Marketing Officer

Aug. 2023Cairo, EgyptOrchestrated a comprehensive rebranding initiative that significantly boosted the brand visibility. Negotiated and secured strategic partnerships with key partners and brands, leading to a 30% increase in referral traffic and a significant expansion of market reach. As a result, the company successfully positioned itself as an innovative challenger in its industry. Implemented a data-driven marketing strategy that boosted customer acquisition by 120% and decreased costs by 40%. Launched a multi-channel digital marketing campaign that resulted in a 70% growth in social media engagement over six months. Built new digital ad spending strategies that improved ROI by 27% within three months. Managed and supervised the in-house marketing team, which improved ROI by 42%. Participated in research to come up with new product ideas and growth strategies. This resulted in a 9% increase in revenue.

FreelanceMarketing Consultant

May. 2016 - Jul. 2023Cairo, EgyptAs a dedicated marketing consultant and strategist, I am committed to delivering results-driven digital marketing solutions. I aim to thoroughly analyze business objectives and provide innovative, impactful marketing strategies that solve problems and generate positive outcomes. I have a proven track record of launching full-scale communication strategies and marketing plans, conducting market research, and recommending tactical marketing tools. My broad experience working with firms and brands across multiple markets, industries, and verticals has given me a unique perspective on creating effective marketing campaigns. From startups to small and medium-sized enterprises (SMEs), I have led companies with basic marketing needs in areas such as direct marketing, social media, business-to-consumer (B2C) and business-to-business (B2B) marketing, and customer acquisition to customer retention. Additionally, I have successfully managed sales and marketing for clients, creating strategic business plans that ensured overall profitability, revenue growth, maximum penetration, brand awareness, sell-through, and customer satisfaction. With my results-oriented marketing approach, I closely monitor projects and analyze results to optimize performance while always keeping the end goal in mind: achieving success for my clients. As an independent marketing consultant and strategist, my passion for delivering impactful and innovative marketing solutions drives me to help businesses achieve their goals.

Digitree Inc.Chief Executive Officer

Jul. 2016 - Jun. 2023EgyptAs the CEO of Digitree, my dedication and commitment to effective communication, innovation, and experimentation have resulted in significant achievements over the past eight years. By fostering a continuous growth and development culture, we've implemented new sales and marketing strategies that have accelerated our customer acquisition by a remarkable 45%. Our unwavering commitment to progress has led to significant revenue growth, and I couldn't be more inspired by our collective success. With a 30% forecasting accuracy, my financial planning and analysis framework has enabled the company to make data-driven decisions and optimize business growth. Through coaching senior managers on communication techniques, we have achieved a 24% increase in employee job satisfaction scores and a 16% increase in performance. I continuously review individual department performance and liaise with leadership to improve processes and practices. I have led negotiations resulting in a 30% increase in partnerships and a solid market presence. I am genuinely proud of the 89 compelling, well-researched pitches we developed and delivered, securing an impressive higher revenue percentage.

Digitree Inc.Managing Director

Nov. 2014 - Jun. 2016Cairo, EgyptSpearheaded a remarkable 19% increase in gross billing and a 35% increase in revenues in the first year, followed by an impressive 29% increase in gross billing and a 41.5% increase in revenues in the second year. Empowered and guided a team of 42 digital professionals who created and executed successful campaigns for over 90 clients. Ensured seamless office workflow and administrative processes to keep operations running smoothly. Fostered a culture of continuous improvement by adapting process improvements that optimized procedures for higher efficiency and pushed the company to evolve and grow. Recognized the strengths and weaknesses of each employee through tailored mentoring procedures that resulted in overall performance improvement.

Digital Republic Linked by IsobarLead Technologist

Jun. 2012 - Oct. 2014Cairo, EgyptDeveloped multiple award-winning games and apps using programming languages XCode, C#, JavaScript, ActionScript, Unity 3D, PHP, HTML5, Adobe Creative Suite, and various other languages while collaborating with creative teams. Conducted workload assessments and presented new operational processes to handle tight deadlines and fast-paced environments, resulting in a 25% increase in team efficiency. Prepared a quarterly business review to ensure results met agreed business objectives. Developed a competitive positioning strategy and communication plan as part of ongoing talent development plans, resulting in tripled sales at the expense of competitors. Optimized team processes by introducing Jira/Agile methodology, reducing project delivery time by 34%. Utilized strong data analysis skills to develop practical solutions for challenging situations.

YahooAdTech Lead

Sep. 2010 - May. 2012London, England, United KingdomBy adapting new technologies and processes, we successfully met the changing demands of the industry. This resulted in a substantial 14% increase in our client base. We took a proactive approach to employee engagement and developed a customized evaluation process for our team, resulting in a remarkable 34% increase in employee retention and improved team morale and motivation. We embraced Agile methodology to monitor and evaluate our project milestones, which helped us identify and resolve bottlenecks, doubling our team's performance. We empowered our team with the right tools, including CRM, time-tracking, and MS Office, to monitor productivity and identify areas for improvement. This led to a 25% increase in our team's output. We prioritized building strategic relationships with creative studios and critical accounts, resulting in a remarkable 15% growth in revenue and renewing contracts worth $6 million+.