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Work Background
NewlabBrand Marketing Lead
Feb. 2025Detroit, Michigan, United StatesLeading Newlab Detroit brand strategy, creative direction, storytelling, flagship experiences, and marketing operations.
NewlabHead of Video and Social Media, Global
Jan. 2024 - Feb. 2025Detroit, New York, UruguayLeading brand strategy, messaging, creative direction, and production for video storytelling and social channels for Newlab "products," including: membership, pilots, infrastructure, and capital. Newlab is a global venture platform for critical technology startups building our sustainable future with place-based communities for founders and startups. Newlab has supported over 200 companies that have raised over $3.8B in venture capital and worth more than $14.1B in cumulative value.
THE STUDY COLLECTIVEFounder
May. 2022Detroit, New Yorka community of creatives designing useful things and telling necessary stories.
PS212 Naming & BrandingSenior Brand & Naming Strategist
Jul. 2021 - May. 2022New York, New York, United StatesNaming, Brand Strategy, Brand Architecture
Clients: Google, Microsoft, Indeed
Kinfolk Applications Inc.Strategy
Jun. 2021 - Jan. 2023Detroit, Michigan, United StatesThe virtual marketplace to connect brands & producers with their ideal creative freelancers.
ACE ContentDigital/Content Strategist
Jan. 2020 - Mar. 2021New York, New York, United StatesBrand Planning, Creative Strategy, Campaign Management
Clients: Uber Eats, Fiskars, Carhartt, Bermuda Tourism Authority
Siegel+GaleAssociate Brand Strategist
Dec. 2018 - Jan. 2020New York, New York, United StatesBrand Strategy, Brand Architecture, Brand Identity
Clients: American Express, Bristol Myers Squibb, Carrier, UST Global
AccentureSenior Business Strategy Analyst
Sep. 2018 - Dec. 2018Greater New York City AreaIndustries: Telecommunications & Media, Healthcare
Functions: Business Process Re-engineering, Business Process Management, Technology Strategy
AccentureBusiness Strategy Analyst
Sep. 2017 - Sep. 2018Greater New York City Area
coreycjohnson.comCreative Director: Brand, Photography, Film
May. 2017InternationalClients & Partners: NanoMagic, Wayne State University, Designing Justice Designing Systems, Google, Detroit Narrative Agency, Detroit Public Theatre, Olu & Company, Tribe Development, Five Eighths Architecture (now Slow Tide Studio), Social 'N' The City, Kinfolk Applications
AccentureSummer Strategy Analyst
Jun. 2016 - Aug. 2016New York, New York, United States
Accenture Development PartnershipsSummer Strategy Analyst
Jun. 2015 - Aug. 2015New York, New York, United States
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