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Work Background
SeaQuestPaid Media Strategist
Oct. 2022 - Jun. 2023Boise, Idaho, United StatesScaled company from $5k to $25k per week in Google Ad spend, maintaining a consistent 4-5X ROAS Increased Meta spend from $1k to $10k per week, maintaining a 2-3x ROAS Implemented paid media strategies resulting in $1.4M paid ad revenue per quarter Managed paid marketing and content production for 10 locations on Google Ads, Meta Ads, and other social channels
Included weekly meetings with CEO, CFO to go over spend and ROI achievements (met bonus every quarter) Maintained a 3X Marketing Efficiency Ratio (MER) including traditional marketing spend (billboards, TV, etc.) Built relationships with media sales agents across the country
Huge product marketing opportunities; developed EpicQuest product from idea to execution
The Curvy SpoonSales and Marketing Director
Jan. 2022 - Oct. 2022Sandy, Utah, United States
Great Resort VacationsMarketing Director
Dec. 2020 - Feb. 2022Draper, Utah, United StatesManaged Lead Generation wing of business responsible for 70% of incoming traffic for multi-million dollar company
Managed phone room and off-property contact teams, totaling 20-30 team members
Oversaw weekly budget for ad spending, spiffs, expenses, and salaries
Achieved 12X ROAS growth week-to-week
Products included vacation packages, individual vacations, and travel clubs
PRA Health SciencesMarketing Coordinator
Dec. 2020 - Mar. 2021Salt Lake City Metropolitan AreaManaged $100k ad spending account across all platforms
Created Digital ads and oversaw the creation of commercials and print ads
Utilized analytics to build the brand and increase patient count month over month
Worked with doctors and other marketing team members to creatively fill studies of ground-breaking medicines
Performance Automotive UtahCreative Marketing Director
Apr. 2019 - Jun. 2020Bountiful, UtahProduced short videos and digital ads for 3 dealers
Increased viewership, impression count, and engagement across an omnichannel social presence
Developed multi-marketing channels that included SEO strategy and implementation
Created and developed YouTube channels for 3 dealerships
Led efforts to make Performance Bountiful Covid-19 ready and helped improve sales by implementing hands-free model
Expert across Adobe Suite including Premiere Pro, Illustrator, and Photoshop
Expert at Wordpress
Utilized entire Microsoft Office Suite
Northwest Specialty BeverageB2B Sales and Brewery Acquisition
May. 2018 - Apr. 2019Boise, Idaho AreaProduct marketing and sales that included a portfolio of some of the best breweries available in Idaho
Built a B2B sales network with well over $300k in sales
Developed and maintained a new partner acquisition system to open new revenue streams
Strategized operational growth month-to-month to increase sales and decrease waste
Event planning and execution were a constant in this position
Edge Brewing CompanyDirector of Sales and Marketing / Operations Director
Mar. 2015 - May. 2018Boise, IDProduct marketing and sales role for a local brewery in Boise
Increased sales by over 300% Increased brand awareness by putting Edge into huge area retailers like Costco, Albertsons, Kroger, Stinker, Maverik, and Whole Foods
Opened marketing in four different states and one foreign country in just 3 years
B2B sales and marketing role that included strategizing with partners to increase sales and brand awareness
Took on the operations manager role; increased overall production quality and profitability in just months
Worked with designer to rebrand website, bottles, cans, and other products related to Edge
Idaho Beer: From Grain to Glass in the Gem StateAuthor
Apr. 2014 - Jan. 2015www.historypress.netI wrote a book about the growing craft beer industry in Idaho. It is called Idaho Beer: From Grain to Glass in the Gem State. It chronicles the impact of the agricultural industry into the explosive growth of breweries in Idaho and how the state is set up to become a beer mecca well into the future. It is still on sale on Amazon and in select Target stores. I was commissioned by the publisher to write this book and went on a small tour of Idaho in support of it. I also sold the book to Costco, Target, Hastings, Revolution Books and other small book and specialty shops around the state.
Epic BrewingOutside Sales, Marketing and PR Specialtist
Oct. 2011 - Jan. 2013Salt Lake City, UTMarketing and sales for the fastest growing craft beer company in Utah. Managed social media marketing plans, public relation strategies and all advertising including web, outdoor, print, email, Facebook, Twitter and reputation management. Sold products directly to state agencies and restaurants throughout the country. Expanded into 6 different states and grew sales exponentially with a product that costs more than the competition and had competitive weaknesses due to unique Utah liquor laws.
Like ButtonOwner/Chief Creative Officer
Oct. 2010 - Jan. 2017Like Button is a creative video production company that provides video content for client's use on television, online and social media. Proven outside sales success by developing business from many different categories including automotive, medical device, restaurants, craft beer and non-profit organizations. Emphasizes on strategic marketing, consulting and implementation with commercial conceptualization and production including shooting, editing and directing. Currently serves clients in Utah and throughout Idaho.
KTVX-TVSenior Producer
Apr. 2009 - Oct. 2010Salt Lake City, UTCharged with creating video content meant to engage viewers with local evening news. The commercials, online ads and social media campaigns created higher primetime ratings on the ABC and CW television stations increasing late news ratings significantly in each ratings period.
WJLA-TVProducer
Feb. 2008 - Dec. 2008Washington D.C. Metro AreaProduced video content for daily newscasts in fast-paced newsroom in one of the largest markets in the country. High attention to detail for producing quality content quickly of up-to-the-minute breaking news, weather and sports.
WWBT/NBC12 Raycom MediaProducer
Jan. 2007 - Feb. 2008Produced on-air and online content for NBC 12 News in Richmond, Virginia.
KMIR 6 NewsProducer
Jul. 2005 - Dec. 2006Produced commercials, promos and online content for KMIR 6 News in Palm Springs.
Metro NetworksNews/Traffic Writer-Reporter
Feb. 2003 - Jul. 2005Wrote news and reported traffic for multiple radio and television stations in Tucson, Arizona.
Citadel BroadcastingPromotions Team/DJ
Sep. 2001 - Jul. 2005Set-up promotional events for multiple radio stations, occasionally ran the board and had my own show on Rock 107.5. Also produced a dog racing show for Fox Sports Radio.
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