Steven Koonce - Digital Marketing Director, Like Button

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Work Background

SeaQuestPaid Media Strategist

Oct. 2022 - Jun. 2023Boise, Idaho, United StatesScaled company from $5k to $25k per week in Google Ad spend, maintaining a consistent 4-5X ROAS Increased Meta spend from $1k to $10k per week, maintaining a 2-3x ROAS Implemented paid media strategies resulting in $1.4M paid ad revenue per quarter Managed paid marketing and content production for 10 locations on Google Ads, Meta Ads, and other social channels Included weekly meetings with CEO, CFO to go over spend and ROI achievements (met bonus every quarter) Maintained a 3X Marketing Efficiency Ratio (MER) including traditional marketing spend (billboards, TV, etc.) Built relationships with media sales agents across the country Huge product marketing opportunities; developed EpicQuest product from idea to execution

The Curvy SpoonSales and Marketing Director

Jan. 2022 - Oct. 2022Sandy, Utah, United States

Great Resort VacationsMarketing Director

Dec. 2020 - Feb. 2022Draper, Utah, United StatesManaged Lead Generation wing of business responsible for 70% of incoming traffic for multi-million dollar company Managed phone room and off-property contact teams, totaling 20-30 team members Oversaw weekly budget for ad spending, spiffs, expenses, and salaries Achieved 12X ROAS growth week-to-week Products included vacation packages, individual vacations, and travel clubs

PRA Health SciencesMarketing Coordinator

Dec. 2020 - Mar. 2021Salt Lake City Metropolitan AreaManaged $100k ad spending account across all platforms Created Digital ads and oversaw the creation of commercials and print ads Utilized analytics to build the brand and increase patient count month over month Worked with doctors and other marketing team members to creatively fill studies of ground-breaking medicines

Performance Automotive UtahCreative Marketing Director

Apr. 2019 - Jun. 2020Bountiful, UtahProduced short videos and digital ads for 3 dealers Increased viewership, impression count, and engagement across an omnichannel social presence Developed multi-marketing channels that included SEO strategy and implementation Created and developed YouTube channels for 3 dealerships Led efforts to make Performance Bountiful Covid-19 ready and helped improve sales by implementing hands-free model Expert across Adobe Suite including Premiere Pro, Illustrator, and Photoshop Expert at Wordpress Utilized entire Microsoft Office Suite

Northwest Specialty BeverageB2B Sales and Brewery Acquisition

May. 2018 - Apr. 2019Boise, Idaho AreaProduct marketing and sales that included a portfolio of some of the best breweries available in Idaho Built a B2B sales network with well over $300k in sales Developed and maintained a new partner acquisition system to open new revenue streams Strategized operational growth month-to-month to increase sales and decrease waste Event planning and execution were a constant in this position

Edge Brewing CompanyDirector of Sales and Marketing / Operations Director

Mar. 2015 - May. 2018Boise, IDProduct marketing and sales role for a local brewery in Boise Increased sales by over 300% Increased brand awareness by putting Edge into huge area retailers like Costco, Albertsons, Kroger, Stinker, Maverik, and Whole Foods Opened marketing in four different states and one foreign country in just 3 years B2B sales and marketing role that included strategizing with partners to increase sales and brand awareness Took on the operations manager role; increased overall production quality and profitability in just months Worked with designer to rebrand website, bottles, cans, and other products related to Edge

Like ButtonOwner/Chief Creative Officer

Oct. 2010 - Jan. 2017Like Button is a creative video production company that provides video content for client's use on television, online and social media. Proven outside sales success by developing business from many different categories including automotive, medical device, restaurants, craft beer and non-profit organizations. Emphasizes on strategic marketing, consulting and implementation with commercial conceptualization and production including shooting, editing and directing. Currently serves clients in Utah and throughout Idaho.

Idaho Beer: From Grain to Glass in the Gem StateAuthor

Apr. 2014 - Jan. 2015www.historypress.netI wrote a book about the growing craft beer industry in Idaho. It is called Idaho Beer: From Grain to Glass in the Gem State. It chronicles the impact of the agricultural industry into the explosive growth of breweries in Idaho and how the state is set up to become a beer mecca well into the future. It is still on sale on Amazon and in select Target stores. I was commissioned by the publisher to write this book and went on a small tour of Idaho in support of it. I also sold the book to Costco, Target, Hastings, Revolution Books and other small book and specialty shops around the state.

Epic BrewingOutside Sales, Marketing and PR Specialtist

Oct. 2011 - Jan. 2013Salt Lake City, UTMarketing and sales for the fastest growing craft beer company in Utah. Managed social media marketing plans, public relation strategies and all advertising including web, outdoor, print, email, Facebook, Twitter and reputation management. Sold products directly to state agencies and restaurants throughout the country. Expanded into 6 different states and grew sales exponentially with a product that costs more than the competition and had competitive weaknesses due to unique Utah liquor laws.

KTVX-TVSenior Producer

Apr. 2009 - Oct. 2010Salt Lake City, UTCharged with creating video content meant to engage viewers with local evening news. The commercials, online ads and social media campaigns created higher primetime ratings on the ABC and CW television stations increasing late news ratings significantly in each ratings period.

WJLA-TVProducer

Feb. 2008 - Dec. 2008Washington D.C. Metro AreaProduced video content for daily newscasts in fast-paced newsroom in one of the largest markets in the country. High attention to detail for producing quality content quickly of up-to-the-minute breaking news, weather and sports.

WWBT/NBC12 Raycom MediaProducer

Jan. 2007 - Feb. 2008Produced on-air and online content for NBC 12 News in Richmond, Virginia.

KMIR 6 NewsProducer

Jul. 2005 - Dec. 2006Produced commercials, promos and online content for KMIR 6 News in Palm Springs.

Metro NetworksNews/Traffic Writer-Reporter

Feb. 2003 - Jul. 2005Wrote news and reported traffic for multiple radio and television stations in Tucson, Arizona.

Citadel BroadcastingPromotions Team/DJ

Sep. 2001 - Jul. 2005Set-up promotional events for multiple radio stations, occasionally ran the board and had my own show on Rock 107.5. Also produced a dog racing show for Fox Sports Radio.