InterbrandAssociate Director, Verbal Identity
Mar. 2011 - Jan. 2013Greater New York City AreaLed verbal identity and employee engagement programs for Fortune 500s and NGOs. » Audience-specific brand messaging strategies, platforms, and guides for KPMG, Microsoft, ScotiaBank, et al. for entry into new categories and markets
» Brand strategy for Sage, a leading SaaS provider
» Led brand stewardship, thought leadership, and CSR platform for SolidWorks
» Naming programs for Johnson Controls, United Airlines, Covidien, and Sabra
» Augmented Company capabilities with implementation of new ideation methods
» Developed employee engagement framework for emerging offering