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Work Background
Aroari ConsultingFounder and CEO
Jan. 2019New York, New York, United StatesFounder of a boutique consultancy that helps brands to define and activate their vision through authentic PR, collaborations and partnerships, with a focus on fashion, wellness, art, social and environmental sustainability. • Executes deep consumer & trend research to develop an authentic narrative & integrated comms strategy • Implements communication campaigns to build & maintain a client’s brand identity across various channels
• Provides thought leadership & reputation management during times of crisis
• Transforms internal marketing silos into a highly collaborative & strategic communications department
• Forges meaningful connections with potential business partners & key stakeholders to amplify client messaging Featured clients include: INK the Original by David Lee Roth, Say Allo, Magic Fitness, CB Made in Italy, Sopp.Art, Heal & Thrive, Air Mail, Accompany
Full PictureVice President Public Relations
Oct. 2016 - Nov. 2018Greater New York City AreaDeveloped and executed integrated communication strategies at both global and local levels for high-profile brands, including Jordache, Land’s End, Alex & Ani, Badgley Mischka, VS Pink, Heidi Klum Intimates & Brand Assembly. Full Picture is an award-winning PR agency that specializes in captivating audiences through strategic brand building. • Directed & mentored a 10-member communications team plus agencies, fostering collaboration
• Successfully secured new clients and expanded business by leading pitches & RFP contract negotiation
• Advised clients on brand content, strategic partnerships, & corporate announcements
• Utilized a diverse range of media and non-media tools and vehicles to create customized communication plans
DBS MGMTFounding Partner - Brand Strategy & Communications
Jan. 2009 - Oct. 2016Greater New York City Area - Los AngelesFounding partner of a boutique agency that provided hands-on executive level expertise, leveraged existing industry relationships to secure press coverage and maximize operational success and strategic partnerships with: Stella McCartney, Les Hommes, Miguel Adrover, Redemption, MCM Worldwide, CB Made in Italy, & Osklen • Leveraged deep understanding of market trends & consumer insights to differentiate clients' brands
• Drove client revenue growth in two years from $3M to $11M • Identified high impact regional and global opportunities to generate stronger brand awareness
MGI / Marion Greenberg Inc.Senior Director - Brand Strategy & Communications
Jul. 2007 - Jan. 2009Greater New York City AreaDevised & implemented a successful media strategy that ensured continuous coverage of the brand, its products, activities, and management in top-tier publications and media outlets for clients such as, Jil Sander USA, Luisa Beccaria, American Red Cross, Naoki Takizawa (Issey Miyake), Chado Ralph Rucci, Darcy Miro Jewelry, Visnja Jewels • Served as a brand representative at key fashion & media events, fostering relationships within the industry
• Oversaw successful press strategy for Milan and New York Fashion Week, driving brand visibility and engagement with key audiences
DieselHead of Press
Apr. 2005 - Sep. 2007New York, New York, United StatesSpearheaded the development and execution of targeted consumer and trade publicity initiatives that supported brand strategies and briefs, resulting in increased brand awareness and positive media coverage • Secured highest editorial placement numbers & quality brand adjacencies for Diesel USA in 10 years. • Directed & managed resources, consistently monitoring ROI to drive effective decision-making
• Fostered the development and growth of direct reports • Oversaw project timelines & ensured seamless communication & collaboration across European offices • Provided strategic insights & recommendations to enhance project outcomes & strengthen cross-border partnerships.
Levi Strauss & CompanyWomen’s Product & PR Manager
Apr. 2000 - Apr. 2005New York, New York, United States• Generated press coverage for Levi Strauss & Co. that increased brand awareness & product visibility
• Managed extensive editorial contacts, including styling, media, press & talent agencies
• Responsible for Women’s Fashion editorial placement in international and national publications
• Developed creative strategies and coordinated logistics for fashion editorial related events
Tommy Hilfiger USAMen’s and Women’s Public Relations Coordinator
Apr. 1999 - Apr. 2000New York, New York, United States• Responsible for all editorial reports and information to fashion consumer and trade publications.
• Worked with national, regional, trade and online media – Vogue, W, Elle, Harper’s Bazaar, GQ, & Maxim
• Editorial and trend analysis for use in development of public relations strategies.
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