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Work Background
Inovera Consultoria HoteleiraSócia proprietária
Nov. 2023São Paulo, BrasilCo-founded a boutique consultancy specialized in ESG, sustainable hospitality, and business development for the hotel and tourism industry: Led the design and delivery of Social Impact Reports (RIS) for hospitality clients, aligning their operations with international sustainability frameworks (ESG, SDG, GRI). Provided strategic consulting on hotel openings, overseeing planning, supplier negotiations, licensing, and operational readiness. Advised hotel groups on expansion and product development, including feasibility studies, financial modeling, and go-to-market strategies. Supported C-level decision-makers in integrating sustainability and innovation into core business models, enhancing competitiveness and stakeholder trust. Bridged business strategy and ESG, helping clients align profitability goals with environmental and social responsibility.
B&B Hotels BrasilOperations Director
Apr. 2017 - Jun. 2023Sao PauloAs Chief Operating Officer for 6+ years, I transformed B&B Hotels Brazil into a benchmark for sustainable growth and operational excellence: Boosted profitability by 35% through disciplined cost controls and innovative revenue strategies. Cut operational costs by 25% with Lean and Six Sigma methodologies—while enhancing service quality and customer satisfaction. Implemented core tech platforms (Revenue Management, CRM, BI, Digital Marketing), driving a 12% surge in direct bookings and an 8% increase in guest satisfaction. Delivered over 1,000 new rooms, significantly expanding the brand’s footprint in Brazil. Launched pioneering ESG programs, embedding sustainability within daily operations and positioning the company as a responsible industry leader. Forged strategic vendor alliances, securing premium resources at competitive costs. Cultivated a high-performance culture, reducing turnover and boosting team engagement via tailored professional development. Oversaw annual budgeting and KPIs across departments, continuously fine-tuning forecasts and strategies to drive peak operational results.
BHG - Brazil Hospitality GroupDevelopment Manager
Feb. 2014 - Apr. 2017Rio de Janeiro, BrasilAs Development Manager at one of Brazil’s leading hospitality groups, I led large-scale expansion projects with a strong focus on strategic alignment and operational readiness: Led the opening of 15+ hotels, adding over 2,000 rooms to the portfolio while maintaining brand consistency and operational efficiency. Managed full-cycle implementation, from site selection and construction oversight to pre-opening readiness and launch. Directed FF&E and HEOS operations, ensuring quality, cost-efficiency, and timely delivery. Cut average project delivery time by 50%, optimizing pre-opening workflows and stakeholder coordination. Collaborated across departments, aligning engineering, operations, finance, and marketing to meet ambitious deadlines and budget targets. Conducted market and feasibility analyses, supporting executive decision-making with strategic insights on growth opportunities.
BHG - Brazil Hopitality GroupHuman Resource Manager
Dec. 2011 - Feb. 2014São Paulo, BrasilLed strategic HR initiatives for a workforce of over 3,500 employees, focusing on talent development, cultural transformation, and employee engagement: Designed and rolled out corporate HR policies emphasizing inclusion, diversity, and workplace satisfaction. Implemented performance evaluation frameworks and benefit structures that aligned individual goals with business outcomes. Led initiatives that increased employee engagement (quantify if possível), driving improvements in productivity and retention. Monitored key HR KPIs, providing leadership with data-driven insights for workforce planning and organizational growth. Standardized internal HR processes, enhancing efficiency and employee experience across all properties.
BHG - Brazil Hospitality GroupManager of Training
Apr. 2009 - Nov. 2011Created and led the Training & Development function across the hotel network, focused on aligning people development with business goals: Designed and launched the Corporate Trainee Program, achieving over 90% retention and successful integration into leadership roles. Structured technical and soft-skill training for all levels — with focus on leadership, service excellence, and operational consistency. Built learning tracks and development plans tailored to front-line and managerial staff, boosting performance and internal mobility. Implemented T&D performance tracking, using metrics like ROI, training effectiveness, and service impact. Partnered with external providers to develop blended (on-site and e-learning) programs adapted to business needs.
Senac São PauloTeacher
Mar. 2002 - Mar. 2006Docente na área de hotelaria
Golden Tulip Hotels, Suites & ResortsGeneral Manager Golden Tulip Park Plaza
Jan. 2001 - Apr. 2009São Paulo, BrasilFull responsibility over hotel operations, team leadership, and financial performance across two key properties: Oversaw all departments (Rooms Division, F&B, Finance, Engineering, Guest Services) with a focus on profitability and guest experience. Delivered year-on-year revenue growth through strong financial management and customer-centric service design. Developed high-performing teams, fostering a culture of accountability, collaboration, and service excellence. Implemented quality and compliance standards, ensuring regulatory adherence and operational consistency. Managed budgets, cost control, and forecasting, consistently achieving or exceeding performance targets.
Golden Tulip Hotels, Suites & ResortsGeneral Manager Hampton Park
Aug. 1998 - Jan. 2001São Paulo, Brasil
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