Annamaria Karcz

Marketing Consultant / advisory @RLA Global

💸 MarketingCopywriter🧨 ConsultingBrand Marketing ManagerCommunications ManagerContent Manager

Annamaria Karcz is a seasoned marketing professional currently serving as Marketing Consultant, at RLA Global, a leading consultancy in the leisure and hospitality industry. With a strong background in digital marketing and brand management, Annamaria has developed a reputation for her strategic marketing initiatives and innovative branding techniques. Prior to joining RLA Global, she held various marketing roles in different industries where she honed her skills in market research, campaign management, and content creation. Annamaria holds a degree in Business Administration with a concentration in Marketing, making her well-equipped to handle the dynamic and fast-paced marketing landscape. Her dedication to driving brand growth and her ability to lead effective marketing campaigns have played a significant role in her professional success.

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Work Background

RLA GlobalMarketing and PR Consultant

Sep. 2023Dubai, United Arab EmiratesAs a marketing and PR consultant for RLA Global, I drive strategic growth, elevating brand recognition and positioning the company as a thought leader in the leisure and hospitality industry. By building and nurturing the brand’s presence, I’ve fostered a consistent flow of high-quality organic leads from top-tier real estate and hospitality firms. My role is centered around delivering impactful content and communication strategies, including leading the development of RLA Global’s annual Wellness Real Estate Report, a key industry resource that underscores our leadership in wellness-driven real estate trends.

MotiviveMarketing Manager

Oct. 2022 - Jun. 2024Budapest, HungaryRole - Head of Marketing Developing brand strategy, communication plan, social media plan. Market intelligence: industry, competition. Creating Buyer Persona profiles for online communication. Creating content for social media (Facebook, Instagram, Linkedin), blog. Writing video scripts. Leading website development - UX/UI, wireframe, design, SEO. Participating in product development (SaaS), defining positioning statements per solutions. Working closely with sales, crafting key messages, USP per target audience. Regular performance monitoring - social campaigns, newsletters. Platforms: O365, Google Analytics, Mailchimp, Wordpress, Linkedin, Canva Interested in HR related news, Human-centric leadership an insights about Employee Engagement? Follow my posts: https://www.linkedin.com/company/motivive/

FreelanceMarketing Consultant

Dec. 2020 - Nov. 2022Eger, Heves, HungaryBrand Management - Situation Analysis, Strategy building, Core concept creation, Key messages Website Development - Concept, Sitemap, Wireframe, Content writing and Leading design development Content planning and writing - across on-line / off-line channels, HU / EN Project management - Website / Product Developments Defining business situations, problems and opportunities.

Destination Management Organization - EGER, Hungary (Eger Városti Turisztikai Kft.)Marketing Manager

Jul. 2015 - Jul. 2018Eger, HungaryBuilding communication strategy for Eger as a Touristic destination at domestic and international markets. Touristic Website development for Eger: www.visiteger.com Working out action plans for both B2B and B2C markets. Leading market research and market analysis. Building media relations, and strategic partnerships (E.g.: szallas.hu, arrivalguides.com) Developing blogposts and destination content for Eger in multiple languages. Building prezi.com presentations for international meetings. Supporting the Tourinform office with brochures and POS materials.

Retail SynergyBusiness Consultant

Aug. 2011 - Feb. 2014BudapestCategory management. Support services for Space planning softwares. Consultancy services: - software trainings, - analyzing categories, assortments, placements - assessing business opportunities for growth - planogram creation and optimization - database update / creation.

HILD Financial Services Ltd.Brand manager

Jul. 2005 - Aug. 2008BudapestBrand Manager at HILD Financial Services Ltd. - Responsible for marketing strategy creation and execution. - Brand communication with focus on ATL activities - Media Buying - Leading consumer researches - TVC, print ads and broshure developments

Gyori Keksz / DanoneJunior Brand Manager

Jul. 2002 - Jun. 2005

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