Jenni Dettman

VP of Marketing @RouteThis

Email Marketing Manager💸 MarketingEvent ProducerBusiness OwnerChanel Manager💼 C-level Executive👍 Sales & BizDevMarketing DirectorMarketing Analytics Manager🐦 DesignCRM managerGraphic Designer🎥 EntertainmentCMO✨ Business OwnerCommunications Manager

Jenni Dettman is a seasoned marketing professional currently serving as the Vice President of Marketing at RouteThis, a leading provider of WiFi customer experience solutions. With a wealth of experience in the technology and software industries, Jenni has a proven track record of driving growth and enhancing brand visibility. Prior to her role at RouteThis, she held leadership positions in several high-profile tech companies, where she honed her skills in strategic planning, product marketing, and customer acquisition strategies. Jenni is known for her ability to build and lead high-performing teams, develop innovative marketing strategies, and cultivate strong relationships with partners and stakeholders. Her expertise lies in translating complex technical concepts into compelling, marketable narratives.

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Work Background

RouteThisVice President Marketing

Oct. 2022RouteThis is disrupting the Service and Support models for Service Providers and Smart Home companies globally by providing a hardware-agnostic software solution to quickly Resolve customer issues related to their in-home WiFi experiences. As a member of the ELT, reporting to the CEO, I work with leaders across the organization to create and communicate the unique value-proposition of RouteThis solutions to the global SP and IoT community. Our team develops end-to-end programs to increase awareness, drive demand and accelerate pipeline, including campaigns, webinars and trade shows.

DZSVice President Marketing

Oct. 2021 - Oct. 2022Plano, Texas, United StatesAs VP Marketing, I worked with executive stakeholders across the company and around the globe to grow DZS brand awareness, execute world-class demand generation programs, events and optimize for results through data and analytics. Oversaw all creative direction, social media, marketing operations and special projects, including the re-launch of dzsi.com and the DZS Experience Studio.

AdtranHead of Digital Transformation & Customer Experience

Feb. 2021 - Sep. 2021Huntsville, AlabamaLed a team focused on accelerating Adtran's transition to a modern, digital-first environment that simplifies, automates and improves the customer experience for both hardware and software. Worked closely with IT, Marketing, Sales, Product Management and Business Operations to successfully launch our new Adtran Enterprise Systems and refreshed website.

ADTRANDirector, Digital Campaigns & Marketing Operations

Dec. 2019 - Feb. 2021My team focused on growth and change via targeted Campaigns, Sales Enablement, as well as ran Sales & Marketing Operations for the company. In addition, I led development on the Channel & NSP Business Solutions from a GTM and messaging perspective and was the Business Owner for our company's Oracle CX Sales implementation.

ADTRANDirector, SS&E Marketing

Jun. 2019 - Dec. 2019Reporting to the SVP of Adtran's Subscriber Solutions & Experience Team, responsible for Marketing, Go To Market Strategy and Sales Enablement. Includes SmartRG, ProCloud Subscription Services, and Adtran Business Solutions.

ADTRANDirector, Go To Market Strategy

Jul. 2018 - Jun. 2019Led 3rd Party Partnership GTM Strategy, including Marketing, Sales Enablement & Sales Operations for Global Cloud Services product portfolio.

ADTRANDirector, Sales & Strategic Alignment

Jan. 2017 - Jul. 2018Responsible for Sales Operations, Enterprise Distribution, Lead Development Representatives, Inside Sales teams and Marketing initiatives as part of the Business Solutions & Cloud Services team.

ADTRANERP OCM & Training Lead

Aug. 2016 - Jan. 2017Temporary assignment leading Adtran through ERP system implementation. Focus on organizational change management, communication and end user training.

ADTRANDirector, Marketing Operations

Mar. 2011 - Aug. 2016Jan 2015-Aug 2016 Strategic focus on marketing technology (Marketo, Salesforce.com, Cvent), sales alignment, marketing operations best practices, budget management and campaign reporting. March 2011-Jan 2015 Responsible for lead generation, marketing operations, enterprise web and social media initiatives.

Avocent, a division of Emerson Network PowerWeb Marketing Manager

Dec. 2008 - Mar. 2011Huntsville, Alabama Area

KIMarketing Communications Manager

Dec. 2007 - Nov. 2008

KIeMarketing Manager

Jul. 2005 - Dec. 2007

KIMarketing Coordinator

Mar. 2004 - Jul. 2005

DMI StudiosInteractive Strategist & Graphic Designer

Oct. 2001 - Mar. 2004Green Bay, WI

Freelance Designer / Self EmployedGraphic Designer

Jan. 2000 - Oct. 2001San Francisco, CA and New York City- Clients include: Spunky Productions, Bliss Spa & OnlineHR - Print Design & Art Direction - Web Design & Development - Corporate Identity & Logo Creation

Goltz Seering AgencyAccount Coordinator

Aug. 1999 - Jan. 2000Green Bay, WI