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Work Background
Around UsFounder & Creative director
Jun. 2024Amsterdam, The NetherlandsAround Us is a globally operating design for AI practice. We help product makers and industry titans at the forefront of their digital transformation create impactful human-centered AI applications. We leverage AI technology like language processing, deep learning, generative AI and computer vision to design new product experiences. Our team can help from concept to highest quality production delivery.
gingerOSFounder & CEO
Sep. 2021Amsterdam, The NetherlandsAt gingerOS, a SaaS-venture born out of product innovation lab Handmade, I serve as the Founder and CEO, driving the company's vision and mission to provide a best-in-class farm management software solution to high-tech greenhouses and vertical farms in North America and EMEA. The software supports all the stages of large scale plant manufacturing, while simultaneously liberating smaller farms from spreadsheets. It empowers users to effectively manage supply and demand dynamics, optimize production planning, and efficiently handle a myriad of tasks. Key responsibilities:
- Identifying market needs and opportunities, shaping strategic direction
- Defining gingerOS's product offering
- Defining the product’s core feature set
- Establishing a network of prospects and partners
- Developing client relationships
- Leading product planning efforts
- Managing the company's P&L
HandmadeFounder & CEO
Sep. 2011 - Oct. 2021Amsterdam area, netherlandsOver the past decade, I've dedicated myself to the development and leadership of Handmade, a cutting-edge product innovation lab. Collaborating closely with my co-founder, we've successfully established an independent and globally recognized entity, with offices in both Amsterdam and Singapore. Our primary focus was the pioneering of digital and physical product experiences while crafting benchmark reference products. At Handmade, our team of 25 expert designers, coders, and makers was committed to excellence. Together, we've had the privilege of partnering with esteemed internal innovation teams from industry titans such as Mercedes-Benz, Amazon, Samsung, and Nike. Our collaborative efforts have led to the exploration of groundbreaking interaction concepts, the design of unparalleled product experiences and the development of advanced reference products. Key expertise:
- AI / Future computing UX
- IoT / Connected devices UX
- Automotive HMI / Concept car UX
- Mixed reality / Spatial UX
- Connected retail / Omni channel UX Key responsibilities:
• Business development
• Account management
• Defining Handmade’s service offering
• Building a multidisciplinary innovation team
• Creative leadership
• DesignOps
• Managing the company's P&L Key clients:
Ahold Delhaize / Alienware / Amazon 126 / DELL technologies / IKEA / Intel / Mercedes-Benz / Nike / Logitech / OPPO / Samsung / TomTom
frog designCreative Director
Jun. 2008 - Dec. 2011Amsterdam Area, NetherlandsLed multiple key client accounts, managing client relationships and running design and development teams across frog offices in Europe. Key clients:
Ahold Delhaize / Phonak / Nokia / Vodafone
Mirabeau - a Cognizant Digital BusinessCreative Director
Dec. 2006 - May. 2008Amsterdam Area, NetherlandsLed the design and development team for multiple key client accounts. Key clients:
KLM Royal Dutch Airlines / Transavia
Agency.comSr. Designer
Sep. 2005 - Dec. 2006Amsterdam Area, NetherlandsCore experience design of digital ecosystem for key client account. Key client: T-Mobile
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