HandmadeFounder & CEO
Sep. 2011 - Oct. 2021Amsterdam area, netherlandsOver the past decade, I've dedicated myself to the development and leadership of Handmade, a cutting-edge product innovation lab. Collaborating closely with my co-founder, we've successfully established an independent and globally recognized entity, with offices in both Amsterdam and Singapore. Our primary focus was the pioneering of digital and physical product experiences while crafting benchmark reference products. At Handmade, our team of 25 expert designers, coders, and makers was committed to excellence. Together, we've had the privilege of partnering with esteemed internal innovation teams from industry titans such as Mercedes-Benz, Amazon, Samsung, and Nike. Our collaborative efforts have led to the exploration of groundbreaking interaction concepts, the design of unparalleled product experiences and the development of advanced reference products. Key expertise:
- AI / Future computing UX
- IoT / Connected devices UX
- Automotive HMI / Concept car UX
- Mixed reality / Spatial UX
- Connected retail / Omni channel UX Key responsibilities:
• Business development
• Account management
• Defining Handmade’s service offering
• Building a multidisciplinary innovation team
• Creative leadership
• DesignOps
• Managing the company's P&L Key clients:
Ahold Delhaize / Alienware / Amazon 126 / DELL technologies / IKEA / Intel / Mercedes-Benz / Nike / Logitech / OPPO / Samsung / TomTom