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Work Background
BeatportSenior Product Manager
Jan. 2022 - Feb. 2025Managed the end-to-end product lifecycle, delivering a new e-commerce platform that increased revenue by 15%, improved customer acquisition, enhanced user engagement, improved customer retention and decreased churn rate Partnered with stakeholders, UI/UX designers, engineers to create an intuitive, seamless and engaging e-commerce experience. Utilized data analytics to monitor product performance and identify opportunities for improvement. Conducted A/B testing and experiments to validate hypothesis and optimise user journeys. Defining strategy and aligning it with roadmaps that prioritise outcomes based on business impact, customer feedback and market trends. Established a Continuous Product Discovery Process to integrate customer needs and pain points into product strategy and roadmap. Established ongoing customer interviews to gather insights, ensuring user feedback shaped product decisions and priorities. Ensured alignment with cross-functional teams including engineering, design, marketing and customer support. Communicated product plans and increments, progress and results to stakeholders at various levels of the organization. Acted as a primary point of contact for all relevant matters related to the product experience. Fostered a culture of continuous improvement and customer-centricity within the team and the entire organization.
Light Sail SolutionsCo-Founder
Jan. 2019 - Apr. 2025Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and HerzegovinaFounded and managed a software consulting company, delivering advanced solutions to clients across industries. Directed a high-performing team to design and deliver scalable software tailored to client needs. Enabled clients to achieve a 20% increase in annual revenue through optimized business processes and innovative engineering solutions.
CREED MEDIA GROUPSenior Product Manager
Jan. 2018 - Jan. 2020Led Discovery and Design Efforts to develop a tailored software solution for a media agency, enhancing workflow efficiency across internal teams managing diverse client portfolios. Delivered a Software Solution that drove a 40% increase in internal team productivity by streamlining processes, reducing operational bottlenecks and waste. Collaborated with Cross-Functional Stakeholders to define requirements, conduct user research, and create an intuitive design that aligned with agency goals.
Ministry of ProgrammingSenior Product Manager & Product Lead
Jan. 2017Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and HerzegovinaAI-Driven Product Innovation: Introduced AI-powered discovery & design practices, leveraging AI for competitor analysis, persona creation, user journey mapping, PRD and product backlog generation. Applied AI-based vibe coding to accelerate UI/UX prototyping and validation. Built AI-assisted frameworks for products and technical documentation gap analysis, MVP validation, and async stakeholder reporting. Delivered MVPs where AI shortened discovery/design cycles while maintaining user-focused outcomes. Product Management, Leadership & Delivery: Led discovery efforts, delivering MVPs with 1,000+ first-month users, 60% completing key actions, and 50% 30-day retention. Built and executed product roadmaps aligned with business goals and user needs. Drove data-informed decisions using A/B testing, cohort analysis, and tools like Amplitude, Mixpanel, and Quantum Metric. Fostered a culture of continuous improvement and collaboration, while helping product professionals accelerate their careers and grow into outcome-driven leaders.
NAGAProduct Manager
Jan. 2017 - Jan. 2018Hamburg, GermanyManaged the platform development during NAGA's transition from SwipeStox, driving a valuation increase from $0 to $600 million within 3 years. Collaborated with cross-functional teams to develop and launch a crypto wallet feature, leveraging secure design principles and enhancing user experience for cryptocurrency transactions. Defined and prioritized product requirements for web and mobile app interfaces, utilizing user interaction analysis and feedback to inform iterative improvements.
Authority PartnersSenior Project Manager
Jan. 2011 - Jan. 2017Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and HerzegovinaSuccessfully led and delivered multiple large-scale development projects for high-profile clients in the U.S. mortgage industry, ensuring high-quality product increments within budget and timelines. Requirements Management and Analysis: Collaborated with clients/stakeholders to thoroughly understand, analyze, document, and communicate requests, ensuring alignment with business goals and technical feasibility. Roadmap and Release Planning: Defined and maintained product roadmaps, delivery schedules, and release plans, aligning development efforts with business priorities and strategic objectives. Release Management: Planned, scheduled, and controlled software builds across various environments, ensuring smooth and timely deployments. Agile Process Implementation: Spearheaded the adoption of SCRUM, Kanban, and Extreme Programming (XP) processes at the team and project levels, improving productivity and collaboration. Product Ownership: In Product Owner role managed development of an internal work-logging and management tool, enhancing operational efficiency and team performance. Project Health Reporting: Generated comprehensive reports, providing stakeholders with actionable insights into project progress and health. Team Collaboration: Managed and fostered effective collaboration between onshore and offshore development teams to ensure seamless delivery. Mentorship: Provided guidance and mentorship to junior Project Managers and Scrum Masters, fostering professional growth and Agile best practices.
Attorney OfficeCustomer Relationship Manager
Jan. 2008 - Jan. 2011Bosnia and HerzegovinaActed as the primary point of contact for clients, ensuring exceptional service and addressing inquiries related to legal services. Managed and nurtured client relationships by maintaining regular communication and providing updates on case progress. Coordinated client intake processes, including scheduling consultations and gathering necessary documentation. Identified client needs and collaborated with attorneys to develop tailored solutions. Handled client feedback, resolving concerns promptly and enhancing satisfaction levels.
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