Yessano Lesmana - Manager Online Merchant Management, PT. Mitra Transaksi Indonesia (Yokke)

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Work Background

YokkeManager Acquiring Solutions

Aug. 2023Jakarta Metropolitan Area- Manage Anchor Merchant & Payment Gateway Partner - Onboarding New Merchant - Operational Online Acquiring (complain, after sales, reporting, analysis, monitoring transaction)

LunoBusiness Development Lead

Feb. 2022 - Jan. 2023Central Java, Indonesia- Led Luno regional business expansion in Central Java Area. Built a network of 180 affiliates across 6 cities by leveraging on local community networks. - Onboarded 3,000 customer sign-ups within the first 6 months by organizing 30 hyperlocal crypto meetups and education events across 4 cities in Central Java. - Consistently recorded the lowest customer acquisition cost across all marketing channels for Luno globally. Reduced the cost per acquisition from Rp900,000 to Rp200,000 per customer by optimizing the affiliates reward & gamification scheme. - Developed city expansion strategy for Luno, reduced the training time required to onboard a sales affiliate from 6 hours to 4 hours by revamping the training method & localizing the messaging. - Established and maintained relationships with VIP customers impacting an increase in their transaction volume.

LOVE ID Area Manager

Jan. 2020 - Feb. 2022Central Java, Indonesia- Spearheaded Love’s business expansion to onboard small businesses (warung) in Central Java and Yogyakarta area. Increased the area revenue by 80% in 2 years by leading a team of 6 salespeople. - Increased average customer’s transaction by 30% - 40% by creating program “Kirim Uang Dapat Uang”.

TrueMoney IndonesiaSales Supervisor

Mar. 2019 - Dec. 2019Bali dan Nusa Tenggara Barat- Led Truemoney’s sales team in Bali and Nusa Tenggara area. Developed and trained 12 numbers of salespeople. - Increased the market share of money transfers from 5% to 99% at Alfamart for 2018 at Bali Area by aggressive socialization of remittance service to each outlet. - Awarded best national sales supervisor by achieving the highest number of sales in early 2019.

TrueMoney IndonesiaArea Marketing Coordinator

Jun. 2016 - Mar. 2019Bali dan Nusa Tenggara Barat- Deeply understanding the local landscape of PPOB and remmitance and related industry - Developing local networks of sales and direct selling, building True Money brand awareness in Bali Region - Identifying and build connections with mitra (Warung) offline communities across a variety of channels and Identifying marketing growth areas - Organizing and running local agent gathering and event including speaking engagements

PT. XL Axiata TbkArea Marketing

Jun. 2013 - Jun. 2016Tegal, Brebes, Purwokerto, Cilacap- Monitored, led and coached 20 number of direct selling team & merchandise team members in 5 different cities in Central Java (Tegal, Brebes, etc). - Awarded best sales in Central Java Region by acquiring 300 Priority XL customers in 2015.

PT Bank Mandiri (Persero) Tbk.Merchant Relationship

Aug. 2010 - May. 2013Pekalongan, Tegal, Brebes, Pemalang, Purwokerto, Cilacap, Wonosobo, Banjarnegara- Awarded best EDC machine acquisition in 2011 and 2012 by acquiring 250 merchant clients in Tegal and Pekalongan. - Increased funding and transactions of Bank Mandiri merchants by 20%-30% on average by organizing Mandiri Dagang Untung Program (a program designed to improve the relationships with customers and increase the transactions for batik industry specifically). - Increased the transaction from Pekalongan city by 20% by focusing on the value chain strategy around the batik industry.

Bank MegaSales Executive

Jan. 2010 - Jun. 2010Semarang Area, Central Java, IndonesiaResponsible for helping build up a business by identifying new business prospects and selling product to customers.

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