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Work Background
Jupiter Creative AgencyFounder
Mar. 2024New York, New York, United States
CardWorksCommunications Specialist
Aug. 2021 - Mar. 2024-Communications planning and execution, including development and implementation of departmental communications plans, creation of content to support plans and evaluation of the effectiveness of completed plans
-Development, implementation, and ongoing support of company communications channels
-Create and edit communications on behalf of business partners (including HR, DEI, DTD, leadership and executive boards, etc.) targeting employees, prospective employees, and key stakeholders
-Manage cross-functional workflows to coordinate content and drive timely deployment of communications
-Create and manage distribution schedules to ensure a consistent messaging cadence
Tractenberg & Co.Junior Associate
Aug. 2018 - Jan. 2020New York, New York-Supported the PR team in editor/influencer outreach to secure national brand and product placements
-Wrote compelling pitches leveraging individual brand-specific voice across 7 accounts, contributing to media placements in top industry publications, and with key social media influencers
-Planned content in alignment with each account’s marketing schedule to complement their overarching sales and marketing strategy
-Drafted key messages for targeted mailings and outreach designed to garner brand awareness and loyalty
-Collaborated on the production and execution of signature events, creatively optimizing approved budget
-Strengthened client/media relationships through customized experiences and 1:1 outreach
-Maintained team schedules, data reports and workflows; general administrative support
KHPR, Inc.Communications Intern
Jun. 2017 - Aug. 2017New York, NY-Created pitches, press reports and press clippings for an eclectic group of clients -Reached out to media outlets for coverage, facilitated client collaborations, assisted with event coordination and coverage
-Used Cision and similar software to build media lists and conduct outreach
Auriemma GroupMarketing and Communications Intern
Jun. 2015 - Aug. 2015New York, NY-Worked on marketing and outreach, including the creation of a new internship program
-Screened resumes and shadowed HR during interviews -Supported office-wide people initiative related to culture and inclusivity; planned a week-long fitness series
-Conducted consumer research to understand attitudes toward new credit card technology; interpreted and organized relevant survey data to help inform client strategies
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