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Work Background
GM Sales & Marketing
PT. Perkebunan Nusantara IV (Persero)GM Sales & Marketing
Jun. 2022Jakarta, IndonesiaArchitecting and Spearheading the Future of Retail for Indonesia's State-Owned Industry * Develop retail organizational framework * Setting volume growth foundation through market size assessment * Strategically expand distributor footprint nationwide, starting from North Sumatra. * Creating a high-performing retail team and infrastructure. * Leveraging all departments to accelerate sales growth * First (and only) BUMN consumer goods brand to partner with Alfa Group, listed nationally in SAT chain stores
Independent Marketing Consultant
Self-employedIndependent Marketing Consultant
Feb. 2021 - Jun. 2022Jakarta, IndonesiaHelping companies to identify growth through robust marketing strategy with brands that resonate consumer's needs
GM Marketing Culinary
PT Indofood Sukses Makmur TbkGM Marketing Culinary
Mar. 2015 - Feb. 2021Jakarta, IndonesiaResponsible for Marketing Strategy and Brand Planning for Culinary Streams in Indofood. Consist of 4 Divisions and numerous brands like Bimoli, Racik, Kecap Indofood, Bogasari Flour and Pasta La Fonte, to name a few.
Marketing Manager Culinary
PT Indofood Sukses Makmur TbkMarketing Manager Culinary
Jan. 2013 - Mar. 2015Jakarta, IndonesiaResponsible to crafting Marketing Strategies and Brand Planning for Culinary Brands in Indofood. Working together with divisional partner to translate strategies into action.
Head Of Marketing Nutrition and Special Food Division
PT Indofood Sukses Makmur TbkHead Of Marketing Nutrition and Special Food Division
Jun. 2009 - Dec. 2012Jakarta, IndonesiaResponsible for Nutrition and Special Food Division of Indofood. Leading Marketing and Medical Marketing Team. Handling various brands like Promina and Sun for Baby and Mother Nutrition Also Govit for Adult Nutrition Reporting to Divisional Head of NSF
Head of Marketing
Asia Pulp & Paper IndonesiaHead of Marketing
Jun. 2007 - Jun. 2009Jakarta, IndonesiaResponsible for setting up the marketing team inside the business units. Leading brand marketing, consumer insights, product innovations and trade marketing. Manage 2 mega brands in tissue business, Paseo and Nice. Also other brands in GT portfolio and supermarket private label brands. Led the brand development study under APP tissue business and crafted a new and clear brand positioning for all brands.
Senior Brand Manager - Dove Skin
UnileverSenior Brand Manager - Dove Skin
Apr. 2006 - Aug. 2007Jakarta, IndonesiaResponsible for Dove Skin Portfolios
Senior Regional Brand Manager Clear Asia
UnileverSenior Regional Brand Manager Clear Asia
Jan. 2005 - Apr. 2006Bangkok City, ThailandResponsible for Clear Brand Development in Asia Stationed in Unilever Regional Office.
Senior Brand Manager Clear Shampoo
UnileverSenior Brand Manager Clear Shampoo
Jan. 2003 - Dec. 2004Jakarta, IndonesiaResponsible for Clear Brand in Indonesia. Consisting of Shampoo and Hair Styling.
Hair Project Senior Manager
UnileverHair Project Senior Manager
Aug. 2002 - Jan. 2003Jakarta, IndonesiaResponsible for New Business Development in Hair Care
Brand Manager Skin Care : Citra and Vaseline
UnileverBrand Manager Skin Care : Citra and Vaseline
Jan. 2001 - Aug. 2002Jakarta, IndonesiaResponsible for growth of Citra and Vaseline brand
Category Operation Manager Skin and Deodorant
UnileverCategory Operation Manager Skin and Deodorant
Feb. 2000 - Dec. 2000Jakarta, IndonesiaResponsible for Category Management for Skin Care and Deodorant Brands. Working closely with sales team, especially in MT.
Assistant Brand Manager Blue Band
UnileverAssistant Brand Manager Blue Band
Mar. 1999 - Jan. 2000Jakarta, IndonesiaManaging Blue Band
Key Account Assistant Manager for International Chain
UnileverKey Account Assistant Manager for International Chain
Apr. 1998 - Feb. 1999Jakarta, IndonesiaResponsible for managing the International Chain Account, which consist of Wall Mart, Continent, Carrefour, Tops, Matahari Chain and Super Sentra. Reporting to KAM.
Management Trainee in Royco
UnileverManagement Trainee in Royco
Apr. 1997 - Mar. 1998Jakarta, Indonesia
Project Management Consultant
impactProject Management Consultant
Apr. 1996 - Mar. 1997Jakarta, IndonesiaResponsible for Behavioral Changes Training Department.
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