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Work Background
Wigoo Digital Paid Media Lead
Jun. 2024São Paulo, BrasilLed end-to-end paid media strategy for Panini’s e-commerce campaigns across key digital platforms, focusing on performance, scalability, and ROAS optimization. Directed cross-functional execution to improve conversion rates, streamline budget allocation, and drive consistent, data-backed growth.
Farani Escola de NegóciosGrowth Marketing Manager
Apr. 2024 - Jun. 2024
Repense ComunicaçãoPaid Media Specialist
Nov. 2023 - Apr. 2024São Paulo, BrasilLed large-scale branding campaigns for Panasonic across digital and offline channels, optimizing performance during key periods like Black Friday to drive brand awareness and engagement.
Saks Paid Media Specialist
Jan. 2022 - Aug. 2023
Gama AcademyPaid Media Specialist
Sep. 2021 - Dec. 2021
Saks Paid Media Specialist
May. 2021 - Dec. 2021
MentoramaPaid Media Specialist
Apr. 2021 - Jul. 2021
Gama AcademyGrowth Marketer
Sep. 2020 - Mar. 2021
Gama AcademyMedia Coordinator
Jul. 2019 - Aug. 2020
FacebookMarketing Expert
Oct. 2018 - Jul. 2019São Paulo, Brasil
Lopes Consultoria de ImóveisCorretor de imóveis
Jan. 2017 - Aug. 2018São Paulo, Brasil
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