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Work Background
Mamá Mía 360Global Brand & Digital Strategist
Jul. 2020Jerusalén, IsraelAt Cup & Mama Mia 360, I lead integrated brand and digital marketing strategies, merging the expertise of both entities. As a strategic leader, my role encompasses diverse facets of client success Strategic Planning: Entrusted with crafting meticulous brand and digital marketing strategies, I leverage an in-depth understanding of market dynamics. Through leading market research initiatives, I establish strategies aligned with client objectives and industry trends. Digital and Social Media Mastery: Spearheading the formulation of digital and social media strategies, I navigate the evolving online marketing landscape. My role involves creating innovative plans to enhance clients' digital presence, with a focus on platforms like Instagram and Facebook. Media Planning and Negotiation: Actively contributing to media plan development, I cover both traditional and digital channels. From strategic placement identification to media space negotiation, I ensure optimal client exposure across diverse media landscapes. Market Research Leadership: Leading comprehensive market research efforts precedes strategy development. Delving into market insights, consumer behavior, and emerging trends lays the foundation for data-driven and effective strategies. Creative Brief Development: Translating strategic insights into actionable directives is a key aspect of my role. I craft detailed creative briefs, guiding the Mama Mia 360 creative team with concepts aligned to the strategic vision. Collaboration and Follow-up: Fostering a collaborative environment, I maintain open communication with clients and the internal creative team. Proactively, I conduct regular follow-ups, ensuring the seamless execution of devised strategies in client communications. Results-Oriented Implementation: Beyond strategic planning, my commitment extends to overseeing plan implementation. Through continuous monitoring and assessment, I ensure strategies translate into impactful client communication.
Menora ArgentinaSenior Communications Advisor
Jun. 2020 - Aug. 2022
CUP Agency - Strategic & Digital Co-Founder & Strategic Planning Director
Mar. 2017Ciudad Autonoma de Buenos AiresPassionate about crafting and implementing comprehensive brand, marketing, and communication strategies, I excel in driving business success through a holistic approach. As a seasoned professional, my role extends beyond conceptualizing strategies; I lead a dynamic team to ensure their effective execution. Client-Centric Approach: I establish robust relationships with clients, delving deep into their businesses, markets, and needs. By aligning our strategies with their goals, I foster a collaborative environment that goes beyond mere service provision to become a true partner in their success. Creative Direction: In addition to shaping strategic frameworks, I actively engage in the creative process. I translate conceptual strategies into actionable directives for creatives, ensuring the delivery of compelling brand messages that resonate with the target audience. Data-Driven Decision Making: Proficient in utilizing tools such as Google Analytics, I leverage analytical insights to inform and refine strategies. My expertise in data analysis and trend monitoring enables us to stay ahead of the curve, optimizing campaigns for maximum impact. Business Relationship Management: I lead client and team meetings, presenting proposals, reports, innovative ideas, and optimizations. This includes translating clients' commercial needs into communication and brand strategies that guide our creative endeavors. Digital Strategy Expertise: My involvement spans digital realms, encompassing digital marketing, social media strategies (including Instagram and Facebook), and online brand presence. I am committed to staying abreast of industry trends to ensure our strategies are cutting-edge and effective. Results-Driven Approach: Through continuous learning and knowledge acquisition, I drive the team towards excellence. My role involves not only envisioning strategies but actively participating in their execution to achieve tangible and measurable results.
Menora ArgentinaHead Of Communications
May. 2015 - Jun. 2020Buenos Aires
FreelanceConsultor de marketing y publicidad
May. 2015 - Jul. 2018Consultoría sobre posicionamiento, rendimientos y optimización de campañas de comunicación/publicidad
la comunidadCopywriter
Jan. 2012 - Dec. 2013
Teatro CiegoArea de comunicación
Jan. 2010 - Dec. 2011
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