Jhu Boggio - Project Manager, QuoteStorm

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Work Background

MarketSenseFounder

Nov. 2023

LoganGlobal Data & Project Manager

Apr. 2023 - Jun. 2023Brasil-Successfully managed and delivered complex global data projects: Oversaw and executed multiple large-scale data projects across different regions and countries, including Mexico, Peru, Colombia, Argentina, Brasil, Spain and Italy. -Developed and implemented global data product standards, policies, and best practices that harmonized data project management processes and ensured consistency across different regions and countries. -Achieved cost savings or efficiency gains: Identified and implemented data optimization strategies that resulted in cost savings or improved operational efficiency for the company. -Provided training and support: Conducted training sessions or workshops to educate the client's staff and internal sales teams on data products, data project best practices, data visualization tools, data analysis techniques and deliverables, empowering them to leverage their data effectively.

LoganData Project Manager

Dec. 2022 - Apr. 2023São Paulo, Brazil- Implemented a customized data solution: Developed and implemented a tailored data solution that addressed the client's specific needs and requirements, resulting in improved data management, analysis, and decision-making capabilities. -Enabled data-driven decision-making: Delivered analytical models, dashboards, and reports that provided the client with actionable insights from their data, enabling them to make informed decisions and drive business growth. -Received positive client feedback: Received positive feedback from the client, indicating high satisfaction with the data project service, effective communication, and the ability to meet or exceed their expectations.

VentureKiteScrum Master & Project Manager

Apr. 2022 - May. 2024Estados Unidos-Managing a high-performing Software engineering team of 6 developers, providing direct oversight and guidance in delivering quality and timely solutions. -Acted as a change agent within the organization, advocating for Agile values and principles, and fostering a culture of continuous improvement and adaptability. -Implemented effective metrics and reporting mechanisms to track team performance and project progress, providing valuable insights for stakeholders and enabling data-driven decision-making. -Successfully cross-managed a portfolio of 11 products, collaborating with cross-functional teams to ensure efficient coordination and alignment of project goals. -Successfully resolved team conflicts and impediments, fostering a positive and supportive team environment, and ensuring smooth progress towards project goals.

FacebookMarketing Science Partner - Spanish Speaking LATAM

Jun. 2021 - Dec. 2022São Paulo, Brazil-Held a key role as a trusted advisor and subject matter expert on marketing measurement for clients and internal teams across Spanish-speaking LATAM, covering diverse industries. Successfully drove over 50 learning agendas throughout the region. -Worked closely with clients to gain a deep understanding of their business goals, marketing objectives, and KPIs, resulting in the development of comprehensive measurement strategies. These strategies were effectively implemented in multiple countries, including Mexico, Argentina, Chile, Uruguay, Peru, Colombia, and The Caribbean. -Developed and executed measurement frameworks across LATAM, ensuring alignment with client objectives and industry best practices. -Delivered actionable insights and recommendations to optimize marketing campaigns, fostering business growth for clients. -Collaborated on the successful scaling of Robyn, our internally developed open-source Marketing Mix Modeling (MMM) tool, as the primary solution for top industry clients. -Presented at various public events and webinars, engaging audiences of over 300 individuals, and sharing expertise and insights in the field of marketing measurement and ROI efficiency.

FacebookMarketing Science Partner - Travel, Retail & Ecommerce

Mar. 2020 - Jun. 2021Argentina-Became the go-to subject matter expert, providing guidance to digital advertising and executive leadership teams at renowned Travel, Retail & E-Comm brands in Latin America. -Guided major brands on digitalization and media effectiveness, particularly in the challenging pandemic environment. -Designed, presented, and oversaw the implementation of advanced experiments aimed at demonstrating the marketing return on investment (ROI) for clients and its impact on brand attributes. -Executed projects from start to finish, from Hive/R scripts and statistical techniques to delivering high-level presentations to C-level executives, resulting in substantial transformations in clients' marketing measurement practices. -Fostered collaboration with R&D, Engineering, and Product Management teams to establish strategic roadmaps, develop prototypes, and formulate go-to-market strategies for analytical products with a global scope. -Led calibrating attribution models projects using always-on lift methodology to gain a comprehensive understanding of the true value of marketing investments.

FacebookMarketing Science Partner - Technology & Telecomunications

Oct. 2018 - Mar. 2020Argentina-Extended geographical coverage to Argentina, Chile and Peru -Partnered with a research company to validate and scale cross-media brand lift solutions and drive marketing mix models adoption along Telcos (GFK) measuring the impact of facebook’s advertising and ratings vs TV. -We were honored to be mentioned by Sheryl Sandberg (Global COO) during the Q1 2019 earnings call for a proyect I pioneered along a cross functional team that included deparment experts from sales, marketing and product. Collaborative Ads aims to give brands, that do not have a "direct to" consumer channel, a way to run e-commerce campaigns with retailers. To this date, the project has already helped Samsung get a 21% lift in sales with the Argentinian retailer Fravega. Read more https://shorturl.at/yFMWZ - Drove top Tech&Telco advertisers in the region to create a learning agenda executing multi-cell experiments to optimize their brand attributes and/or performance. -Helped top Telco Advertisers to understand how their media executions could help in lowering their churn rate by measuring effectively with complex Sandbox Multicells -Excecuted various metanalysis that helped top Tech&Telco advertisers understand what's the synergy media planning and creative planning (frecuency, reach, lead generation on videovsstatic)

FacebookMarketing Science Partner - Fast Food, Media & Entertainment, CPG

Jul. 2017 - Oct. 2018Gran Buenos Aires, Argentina-Advising major LATAM companies on their measurement strategy.

AvonPricing Strategist & Market Research

Feb. 2016 - Jun. 2017Buenos Aires Province, Argentina-Became the youngest member of Avon’s stable board (including the General Manager, Financial Director, Marketing Director, Campaign Planning Director, Campaign Planning Manager, etc) that debates, defines and decides the whole campaign planning strategy for each brochure before closing it to print and send to representatives for Argentina, Uruguay and Chile. -Won various internal awards and recognitions including the repositioning of Uruguay’s market -Helped on implementing and measuring the first Avon Ecommerce for representatives -Reviewed business strategies and R&D for all Avon products along with insights, marketing and product team. -Reviewed and redefined pricing and promotion strategies. -Became main POC for internal competitors information and market research -Analyzed risks, opportunities, the impact of market trends, product launches, and competitor marketing campaigns on the business. -Analyzed Consumption and Inflation, Market Share, Channel Breakdown, and cannibalization

Nielsen CompanyData Science, Client Solutions - Argentina, Uruguay, Paraguay

Jan. 2014 - Dec. 2015Buenos Aires-Main team’s POC for the opening of Paraguay as a Nielsen country -Deliver on-site client presentations on methodologies, coverage studies, market share and new products. -Provide statistical methodology support to the Business area. -Collaborate with GBS teams to ensure client information meets quality standards. -Work alongside Business and GBS teams to define new products and innovations that address market needs and opportunities. -Capture market and client conditions and requirements to determine statistical characteristics of suitable products. -Ensure client information aligns with quality standards by collaborating with MSci Delivery and GBS teams.