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Work Background
EquipotelContent consulting and contentcurator
Jul. 2024São Paulo, BrasilContent Curator of the BCB Experience and Food Solution Arenas - Equipotel As the Content Curator of the BCB experience and Food Solution Arenas at Equipotel, I am responsible for developing and organizing the educational and experiential content presented during the event. My key responsibilities include: Program Development: Create a schedule of lectures, workshops, and demonstrations that highlight the latest trends and best practices in mixology. Speaker Selection: Identify and invite renowned experts, award-winning mixologists, and industry leaders to share their knowledge and experiences. Educational Content: Develop educational and informative materials that are relevant and valuable to participants, ensuring an enriching experience. Collaboration with Partners: Work closely with beverage brands, equipment suppliers, and other partners to create interactive presentations and activities that engage the audience. Event Management: Coordinate the logistics of presentations and workshops, ensuring all necessary resources are available and events run smoothly. Innovation and Trends: Stay updated with the latest innovations and trends in the world of mixology, incorporating these into the Arena’s program. Feedback and Improvement: Gather feedback from participants and speakers to continually enhance the content and experience of the BCB and FS Arena. My experience in the beverage industry and my commitment to educational excellence allow me to create a dynamic and inspiring program that elevates the participants' experience and strengthens the mixology community.
CRS BrandsEmbaixador de marca Georges Aubert
Jul. 2024São Paulo, Brasil-Drink Strategy para todo o portfolio
-Realização treinamentos e workshops com bartenders
-Criação valor para consumidores através de experiências com a marca
-Apoio a equipe de vendas com informações técnicas e estratégicas
-Criação de conteúdo educacional e promocional sobre a marca
-Participação de campanhas de marketing e storytelling da marca
-Incentivo do uso criativo de espumantes em coquetéis
-Construção de parcerias com líderes do setor de hospitalidade
Bar Convent São PauloBrand Ambassador
Jan. 2024São Paulo, BrasilBrand Ambassador of Bar Convent São Paulo
As the Brand Ambassador of Bar Convent São Paulo, I represent one of the most prestigious business events in mixology, focused on education and industry development. My key responsibilities include: Sector Education: Facilitating workshops, seminars, and training sessions for mixology professionals, sharing advanced knowledge and emerging market trends. Industry Relations: Building and maintaining strong relationships with bartenders, mixologists, beverage brands, and other stakeholders, promoting a cohesive and collaborative community. Event Promotion: Acting as the face of Bar Convent São Paulo at events, on social media, and other platforms, enhancing the event's visibility and credibility. Content Development: Creating and curating educational and promotional content for various communication channels, highlighting the importance and key features of Bar Convent São Paulo. Brand Engagement: Collaborating with beverage brands to develop presence and activation strategies for the event, ensuring memorable and valuable experiences for participants. Innovation in Mixology: Promoting innovation and creativity in the sector, encouraging the adoption of new techniques, ingredients, and approaches in mixology. My extensive experience in the beverage industry and my commitment to educational excellence allow me to contribute significantly to the success of Bar Convent São Paulo, elevating the event and strengthening the mixology community.
PIOS Rede B2BCoordenador On trade
Mar. 2023 - Sep. 2023Brasil • Desenvolver e implementar estratégias de vendas para canais On Trade. • Liderar, treinar e gerenciar equipe de vendas On Trade. • Monitorar KPIs e preparar relatórios de desempenho. • Negociar contratos e parcerias com clientes-chave. • Identificar oportunidades de negócio e expansão no mercado. • Trabalhar em colaboração com outras áreas da empresa (marketing, logística, financeiro) para garantir a execução eficaz das estratégias. • Manter-se atualizado sobre as tendências de mercado e atividades dos concorrentes.
PIOS Rede B2BMixologista
Mar. 2023 - May. 2023Brasil
Fervo MarketingFervo Marketing Digital
Sep. 2022 - Jul. 2024São Paulo, Brasil
Pernod RicardMixologista Sênior
Jun. 2021 - Nov. 2022São Paulo, BrasilCurador do Clube do Barman, a primeira plataforma de educação de bar de uma indústria de bebidas do Brasil; Suporte técnico para treinamentos de brigadas, elaboração de ações comerciais e excelência em execução com produtos Pernod Ricard.
Pernod Ricard Mixologist
Nov. 2014 - Nov. 2022São Paulo, Brasil
Pernod RicardBrand Education
Nov. 2014 - Jun. 2021São Paulo, BrasilCriação de conteúdo educacional no setor de bebidas pra aproximação de bartenders e profissionais conectados, fazendo com que o produto seja executado com excelência.
Grupo São Bento de GastronomiaMixologista
May. 2013 - Oct. 2014São Paulo e Região, Brasil
Grupo São Bento de GastronomiaMixologista
Mar. 2012 - Oct. 2014São Paulo e Campinasresponsável pelos cardápios e padrões de serviço de todos os bares do grupo.
PJ Clarke'sMixologista
Aug. 2011 - Mar. 2012São Paulo, São Paulocriação de cardápios, treinamentos e parte da equipe de expansão da marca
Drink.LabConsultor de marketing
Jul. 2011 - Jun. 2012São Paulo, São Paulocriação de estratégias de marketing para indústrias de bebidas e bares, através de treinamentos, criação de experiências, perfect serve e criação de coquetéis
PJ Clarke'sBartender Manager
Sep. 2008 - Jul. 2011São Paulo, São Paulogestão de bar, treinamento de brigada, criação e elaboração de drinks e coquetéis.
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