Robyn Pollack

Marketing Consultant @CreateHealth, LLC

🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner👍 Sales & BizDev⚖️ Legal🧨 Consulting

Robyn has an extensive background working in healthcare and technology at nationally recognized advertising agencies, companies, and healthcare networks. Recently, she led marketing and strategic planning and implementation, acted as company spokesperson, and managed crisis communications, issues management and public relations for a large healthcare network. Prior, she was Chief Marketing Officer for an antimicrobial technology company, where she was charged with creating the company’s brand identity, online presence, advertising campaigns, media relations strategy, and managing the company’s investor road show where she raised over $1.2 million in private placement funding. She also served as a Senior Media Relations Consultant and Senior Account Executive for clients in pharmaceuticals, law, software, and portfolio management. Pollack received her Bachelor of Arts in Journalism from Indiana University.

Feedback from Robyn’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

CreateHealth, LLCPartner

Aug. 2016Jackson, Mississippi AreaFor a combined 40 years, sales, business development, marketing, and public relations have been our business. Since your bottom line is our top priority, we focus on opening new channels for business, identifying growth opportunities and optimizing marketing programming to exceed your expectations. Our approach is pragmatic, strategic and cost-sensitive. Services include: • Strategic Counsel and Planning • Business Development • Contract Creation and Negotiation • Healthcare Compliance • Digital and Mobile Marketing • Social Media Marketing • Media Relations • Crisis Communications • Public Relations • Brand Management • Reputation Management • Employee Development and Management • Website Development • Publication Design, Content Creation, and Execution

Merit Health - MississippiSenior Director, PR and Communications, Marketing

Jul. 2015 - Sep. 2016Flowood, MS• Served as company spokesperson for six hospitals and over 30 clinics. • Led marketing team of six employees and acted as statewide resource for network related marketing and public relations needs. • Supervised approvals and creation of advertising on all media platforms. • Managed and facilitated service line meetings for women's services line.

Medical Grade InnovationsChief Marketing Officer

Jan. 2012 - Jul. 2015Ridgeland, MS• Directed and managed company road show, which resulted in $1.2M worth of private placement funding. • Presented to healthcare C-Suite members, physicians, advocacy organizations, purchasing departments, and members of Congress. • Negotiated contracts with regional hospitals. • Developed company branding, collateral materials, website, and online store.

GodwinSenior Media Consultant

Apr. 2008 - Dec. 2012• Increased media coverage results for attorneys in national and international media, such as Law360 and MSNBC Asia by 75%. • Managed public relations, media relations, internal communications, and crisis communications. • Led interactive strategy and content development for company website. • Developed internal firm customer service philosophy, which was encouraged firm-wide and displayed in hallways of building.

Dorland Global (now Evoke KYNE, part of the Huntsworth Health Network)Senior Account Executive/Senior Media Consultant

Apr. 2003 - Feb. 2008Philadelphia, PA• Maintained top prescribing levels for Remicade when self-injectables were FDA approved and other drugs were prescribed off label. • Acted as main point of contact for KOLs including physicians from the Mayo Clinic, University of Pennsylvania, and other prestigious healthcare facilities. • Conducted external communication in relation to clinical trial data reporting, FDA approval information, and “Dear Doctor” letters. • Prepared and applied strategy for national professional and consumer marketing campaigns for a variety of disease states including Rheumatoid Arthritis, Psoriasis, Psoriatic Arthritis, Crohn’s Disease, and Ulcerative Colitis. • Planned and executed video news release shoots, b-roll packages, satellite media tours, media relations, public service announcements, speaking engagements, advocacy relations, and medical meetings with physicians, nurses, and patients. • Pitched and placed stories in major media and on newswires, such as Reuters, NBC New York, and Associated Press.

Powers Agency (formerly Sive, Young & Rubicam)Account Manager

Jan. 1999 - Dec. 2003Cincinnati, OH• Coordinated client presence at “Speaking of Women’s Health” conference and other events, which increased market awareness of specific disease states and clients’ associated drug brands by 15 percent. • Served as main client contact on business-to-business and consumer accounts. • Wrote press releases and pitched stories to media. • Managed partnerships with advocacy organizations. • Wrote unbranded 10-week flight of radio spots for local TV personality on depression.