Sunita Ho - Content Designer, Robinhood Financial

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Work Background

RobinhoodSenior Staff Content Designer - Brokerage Platform, Shareholder Experience

Nov. 2020 - Oct. 2022Menlo Park, California, United StatesRobinhood's mission is to democratize finance. We build products and services that help create a financial system everyone can participate in. As an immigrant daughter, I was drawn to Robinhood's mission because it aligned so closely to my own personal values- closing the wealth and investing gap for women and underserved communities. I truly believe that building economic security can fundamentally change your life and impact future generations. My work at Robinhood centers around the brokerage shareholder experience, stock trading, and market data products. - “Democratized finance for all” by launching 35+ new product features on high traffic areas of the app: Shareholder Q&A, ETF detail pages, Market Data & Portfolio Chart, Lists, Extended-Hours Trading, NBBO pricing, Volatility warning labels, ADR fees communication, OTC Stocks, and trade flow optimization. - Wrote and tested UX copy for product pages, tool tips, education tours, help center articles, customer in-app messages, emails, and product documentation. - Partnered closely with Product, Product Design, UX Research, Engineering, Legal & Compliance and Marketing team to drive content consensus.

AmazonLead Product Content Strategist, Amazon Kitchens

Jan. 2019 - May. 2020Seattle, WashingtonLead content lifecycle activities for a new category of ready-to-eat meals for Amazon Go and Whole Foods Market including content assets for digital and physical retail stores. - Created publishing guidelines for product sales calendar on retail site & app. - Designed future-friendly content for digital retail and physical stores. - Managed a creative team of 6-8 for content production, design, and publishing activities.

AmazonLead Product Content Strategist, Amazon Meal Kits

Apr. 2018 - Jan. 2019Seattle, WashingtonPart of the launch team for new Amazon Go convenience supermarket using “Just Walk Out” cashier-less technology. Lead content activities for Amazon Meal Kits, empowering customers to become product champions. - Launched “Cook with Alexa”- the first meal kit in the industry to have voice and video assistant capabilities for a catalog of over 80+ seasonal recipes. - Wrote Amazon Alexa voice assistant compliant scripts and “utterances” for home kitchen situations such as “Alexa, what’s next in the recipe?” “Alexa, what does simmer mean?” - Managed a studio team of 8 and led over 120+ product photoshoots for content assets. - Managed team of 4 recipe content creators for product copy production using style guidelines.

AmazonHead of Content Strategy, Amazon Worldwide Advertising Policy

Jul. 2015 - Apr. 2018Seattle, WashingtonToday, global Amazon Media Group (AMG) advertising revenue surpasses all traditional media combined. A major part of its' success is customer brand trust. Ensuring that advertising on Amazon meets content and quality standards is a major driver to the customer experience on Amazon gateways facilitates customer trust. (2022) In this role, I lead development of knowledge management tools for North America, EU and Japan for internal & external audiences to encourage self-service. Activities: - Collaborated with x-func product owners from all of Amazon’s advertising gateways from Fire TV, Kindle, Prime Video, and Amazon retail. - Lead in-person policy content workshops for regulatory updates. Socialized adoption for internal ad sales and marketing team education in Paris, Tokyo, and Munich in addition to US offices. - Wrote UX driven copy to increase customer comprehension, product adoption and self-service issue resolution. Shaped content development and governance strategies. - Worked with category leaders on projects such as external policy communication, advertiser outreach, internal knowledge management, publication workflows and selecting content management systems. - Guided publication workflows, internationalization, and translation to 5 different languages. Managed 3 local translation content teams. - Tackled ambiguous content problems and optimize editorial opportunities through gap analysis, audits, inventories and ruthless prioritization. Design future-friendly content for new and existing platforms. - Editorial consultation and curation, content merchandising, messaging and content development activities, editorial style guides, standards & governance processes, large-scale content localization and migration projects, publishing workflows, tone of voice & style guide documentation, designing guardrails for user-generated content, taught discipline specific workshops. - Mentored 3 Content Strategists working on other Amazon businesses.

HugeSenior Content Strategist

Apr. 2013 - Jun. 2015Brooklyn, New YorkHuge Alumni- here, I learnt the principles of truly effective digital experiences grounded in understanding the information needs of the user. The nuts and bolts of content strategy directly impact business systems, technology, UX, and design. Huge is known for being a UX-first digital agency, creating experiences that change industries. I led a diverse range of product lifecycle driven content strategy activities for clients: Think with Google, Morgan Stanley, American Express, Black Rock, and Dick's Sporting Goods. Other Credits: *Instructor at the Huge Content Strategy School. I taught editorial strategy & brand storytelling. *Speaker at MediaPost's Video Content Marketing Summit 2014 *Featured writer and published CS thought leader for Campaign USA.

M&C Saatchi AustraliaSenior Content Strategist

Oct. 2008 - Jan. 2012Circular QuayI cut my teeth working in one of Sydney's first content strategy teams. Developed editorial content strategy and UX recommendations for the agency's largest clients: Qantas Airlines and Optus Telecommunications.

Sydney Morning HeraldFood & Lifestyle Writer, Restaurant Critic

Jan. 2009 - Dec. 2011Sydney, AustraliaRestaurant critic for The Good Food Guide, Australia's leading restaurant guide. My writing has been featured in print and digital publications (2011, 2012 editions). In addition, wrote for the Sydney Morning Herald's Cheap Eats Guide (2011, 2012 editions).

Special Broadcasting Service (SBS) AustraliaTelevision Broadcast Producer

Jan. 2008 - Dec. 2010St Leonards, SydneyThe coolest 1st job out of school! Field producer for hit Australian TV shows: Fat Pizza, Pizza Live, Food Lovers Guide to Australia (Season 4) and The Movie Show. Fat Pizza was the first live broadcast show in the southern hemisphere to utilize SMS text message voting technology! One of the 1st Australian pioneers of truly immersive digital audience interaction. I also authored award winning digital content for the Fat Pizza tv series site.