Giulia Belloni - Digital Transformation and Innovation Manager, Loro piana

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Work Background

Loro PianaDigital Transformation & Innovation

Jul. 2021Milan, Lombardy, ItalyInnovation, DAM/PIM, Blockchain, GenAI, 3D product development and workflow

Loro PianaProject Manager

Jun. 2018 - Jul. 2021Milan, Lombardy, Italy- Coordinated and led a cross-functional team of 15+ people for the Digital Native project, which involved creating a 3D version of Loro Piana's products and redesigning manufacturing and sales processes for both Textile and Luxury Goods divisions, resulting in increased efficiency and improved customer experience. - Successfully managed a multi-functional team of 25+ people, including external providers, for the complete digitization of processes and development of the Digital Showroom platform, a new digital experience of the collection presentation for online buying campaigns, resulting in improved sales and customer engagement. - Managed the development of several platforms, including a marketing repository, e-learning platform, and the internal apps portfolio, fostering online collaboration and synergy between different functions, resulting in increased productivity and efficiency. - Successfully led and managed DAM (Digital Asset Management) projects to streamline digital asset management and improve workflow efficiency.

BeaconforceDigital Marketing Manager

Jul. 2017 - Jun. 2018Milan Area, ItalyAcquired by Zucchetti • Developed and executed a comprehensive communication strategy encompassing social media, website, SEO/SEM, and paid digital media, achieving outstanding results with monthly KPIs surpassing targets by up to 50%. • Conducted user research through interviews and usability testing, resulting in significant improvements to the website's user experience (UX) and other digital touchpoints. • Fostered positive media relations by developing daily activities, including pitch development, new media outreach, and relationship building. These efforts helped to improve the company's public image and reach a wider audience through media coverage.

Atlas Inc.Marketing and UX Strategist

May. 2017 - Sep. 2017San Francisco Bay Area• Conducted analysis of marketing activities to identify areas of improvement, resulting in creation of new marketing strategy • Developed overall communications plan, including messaging, storytelling and content development for all marketing initiatives • Collect and analyze user insights through usability testing to improve the overall user experience using design-thinking approach

Linky InnovationCommunication Strategist

Jul. 2016 - Aug. 2017San Francisco Bay Area• Created social media campaign and content for Linky’s Social Media Accounts on Facebook and Twitter to boost followers and likes • Conducted advertising campaign on Facebook ($6K spent) resulting in raising $178K, 144% over the initial goal • Performed competitive analysis to elaborate communication strategy and allocate the advertising budget

Havas WorldwideSocial Media Manager

Feb. 2016 - Jul. 2016Milan Area, Italy• Created social media campaign and content for TIM Corporate’s Social Media Accounts on Facebook, Twitter, Google Plus, LinkedIn and Instagram to boost followers, exceeding weekly and monthly KPI’s by up to 30%. • Managed live tweeting for events, press conferences, and audience engagement, resulting in number one trending topic in Italy.

EXPO 2015 S.P.A.Social Media Specialist

May. 2015 - Dec. 2015Milan Area, Italy• Created social media campaign and content for Expo2015’s Social Media Accounts on Facebook, Twitter, Instagram in Italian and English, resulting in the top 3 brands for followers’ growth and engagement for the semester in Italy and exceeding KPI’s by up to 50% • Handled live tweeting and Periscope for events, press conferences, and audience engagement • Organized and led press tours for over 500 bloggers and influencers for the Social Media Days event • Managed relations with over 60 corporate social media partners for key clients including Coca-Cola, Samsung, Swatch, Ferrero, Illy, Alitalia-Etihad • Conducted and compiled data analytics on ROI for corporate social media investments

Ideamanagement Human CapitalSocial Media Specialist & Website Information Architect

Mar. 2014 - Dec. 2014Milan Area, ItalyWebsite, banners, logos and brochure restyling, Social Media Management.

Studio Anna OriolesIntern

May. 2012 - Jul. 2012Milan Area, ItalyWardrobe Assistant, Press Release Writing, Translations (ENG/ITA), Press Office Activities. Studio Anna Orioles is the Public Relations Agency of Pepe Jeans, Blauer, Boxeur des Rues, BDP, C.P. Company, Lavand and Ten c.

Scia srlIntern

Mar. 2012 - May. 2012Online content editing, support for the realization of a social communication campaign and for the preparation of an integrated communication plan.

Comitato Pisapia x MilanoIntern

Jan. 2011 - May. 2011Milan Area, ItalyCoordination between headquarters and district committees, organization and support for initiatives in the area.