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Work Background
Bluechip RetailNew Product Development Manager
Jul. 2022Estados UnidosProduct Development Manager - Supplements: specializing in product strategy from ideation to formulation, ensuring marketing has high-performing products for successful launches. - I drive cross-functional collaboration to create high-quality, effective products that meet market demands and streamline marketing & OPS efforts. - Skilled in market analysis, I develop science-backed formulations with high profit margins, ensuring a strong supply chain and supplier relationships. - I test and optimize strategies, contributing to more than 60% launch success rate that helped achieve the first million-dollar monthly revenue growth. - Passionate about enhancing product efficacy, user experience, and staying ahead of industry trends.
Grupo ALPEN IndústriasProduct Development Coordinator
Apr. 2018 - Jul. 2022São Paulo, BrasilThe overarching goal of my role was to open a new product segment & audience for the company - Conducted market prospecting and built strong relationships with stakeholders, identifying an opportunity in the children's toy market in 2019, specifically in slime, clay, and modeling doughs.
- To capitalize on this opportunity, I established a B2B partnership from scratch, creating White Label Products specially for Small Brands & Retails. - The operation included setting up the entire internal production ecosystem to manufacture the toys, which involved supply chain development (prospecting trips to Yiwu and Shanghai to source materials for new products), acquiring machinery, assets, and managing operations.
- The first product launched won the NPD Brazilian Market Award in 2020 for the exploratory and best-selling category.
- This achievement resulted in a profit growth from $0 to $2M within a year, significantly increasing the company's monthly revenue.
Grupo ALPEN IndústriasTechnical Product Specialist
Apr. 2015 - Apr. 2018Oversee Auto Parts Technical Products and Operations to Ensure Efficiency and Drive Business Impact - Boosted operational efficiency by implementing Agile methodologies (Lean Six Sigma, Kanban, 5S), streamlining production processes and reducing waste.
- Increased production output by aligning monthly manufacturing schedules with sales forecasts, optimizing resource allocation to meet demand.
- Ensured product safety and quality by successfully managing certification processes (ISO 9001:2015, ISO-TS).
- Enhanced cross-functional collaboration and planning by leveraging organizational tools and systems, improving overall productivity.
- Managed the product roadmap & product lifecycle for the aftermarket automotive sector, delivering tailored solutions to meet diverse market needs.
- Strengthened customer relationships and internal processes through audits and stakeholder engagement, driving continuous improvement.
Grupo ALPEN IndústriasProduct Operations Manager
Feb. 2014 - Jan. 2015São Paulo, BrasilMy role included Re-structure the Product Operations department
Conducted a thorough analysis of current financial data and software tools utilized.
Evaluated process OKRs and administrative procedures.
Following the analysis, we revamped the company's vision and targets, starting with fundamental changes:
Established new KPIs and productivity metrics aligned with the company's updated goals.
Developed a new roadmap and specified products according to stringent quality standards, ensuring consistency and excellence in our offerings.
Conducted a review and analysis of the ABC curve for existing products, presenting monthly innovations and recommending adjustments in production lines. This optimization enhanced the company's annual revenue by 10%.
Trained the entire company in adhering to Product Standards and Quality protocols.
MSD Saúde AnimalQuality Assurance PD
Apr. 2012 - Mar. 2014Cruzeiro, São PauloAs a detailed-oriented person my role was to help the quality team, and my coordinator, to ensure that the final product observes the company's quality standards. With that being said, - Documenting and assisting in the reporting of product or service quality levels
- Developing workflows to help in product inspections - Communicating with other team members or other areas to solve problems
- Daily stand ups to keep in track with KPIs and to assist in board meetings
- Following up with the appropriate channels and documents when mistakes were found
- Prepare and receive external Audits
- Training other areas on Quality Standards and build a culture of "Quality First" trough GMP practices.
CSN - Companhia Siderúrgica NacionalResearcher PD
Jun. 2010 - Jun. 2011Lorena, São Paulo, BrazilThrough the university of São Paulo in Lorena I was able to study the steel pickling in HCL different concentrations and improve the final process.
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