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Head of Client Marketing, Global
CollinsonHead of Client Marketing, Global
Mar. 2022London, England, United KingdomCollinson is a global leader in shaping and influencing customer behaviour to drive revenue and value for clients. We offer a unique blend of industry and sector specialists who together provide market-leading products and services across four core capabilities: Loyalty, Travel Experiences, Insurance and Assistance. Collinson provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services that increase engagement, loyalty and value for customers. Leading the Global Client Marketing Team, my role has responsibility for the development, execution and delivery of the marketing communications plan for our key global payment network and card issuer / retail banking clients. This involves coaching a team of 4, identifying the key channels through which to communicate to decision makers and influencers across our client network and creating a rolling content calendar building on content and campaigns originated from marketing communications functions on product releases and GTM plans for our hero products including; Priority Pass, LoungeKey and Lounge Pass.
Product & Key Accounts Marketing Manager
CollinsonProduct & Key Accounts Marketing Manager
Feb. 2020 - Mar. 2022London, England, United Kingdom
Key Accounts Marketing Manager
CollinsonKey Accounts Marketing Manager
Feb. 2019 - Feb. 2020London, United Kingdom
Marketing Manager
Global BlueMarketing Manager
Oct. 2011 - Jan. 2019London, United KingdomGlobal Blue is a traveller services company that makes retail transactions between merchants and foreign customers, easier and more rewarding for everyone. Having introduced the concept of Tax Free Shopping thirty years ago, Global Blue offers a wide range of services that help international consumers spend wisely, and merchants increase their revenues from the lucrative traveller market. More than 270,000 of the world’s shopping brands and hotels already partnered with us in over 52 countries and more than 55,000 globe shoppers use our services every single day. Global Blue circulates 2.7 million shopping magazines and 45 million pieces of printed collateral. The Global Blue London marketing team assists premium brands with attracting international shoppers to the stores. While focusing on the opportunities in emerging markets by utilizing our insights to develop bespoke annual marketing campaigns for 80% of London's leading fashion brands. Clients; Harrods, Selfridges, Liberty, Burberry, John Lewis Partnership, Tiffany & Co, MaxMara, Zegna, Swarovski, Mont Blanc, Fendi, DeBeers, Russell & Bromley, Pringle of Scotland, Vivienne Westwood, Bremont, Escada, and Armani. Responsibilities; - luxury account management (global) - Manage internal budget - Manage Marketing account manager - Manage partnerships (Bloomberg, Cadogan Estate, Walpole, Grosvenor Estate) - Manage annual PR strategy - Measure success of marketing campaigns - UK newsletter to communicate data and trends - Success in managing multiple projects - Expert in international trends influential on inbound travel - Implement tactical campaigns across digital, print, outdoor, social, events within tourism marketing - Develop new business opportunities and partnerships
Marketing Manager
Living Your BrandMarketing Manager
Jan. 2010 - Jul. 2011Cape Town, South AfricaLIVING YOUR BRAND is a niche marketing company which focuses on high-end corporate events, marketing strategy development and cutting-edge conferences within the SA luxury market. - High-end event design + management - Multimedia copyrighting (proposal, press + online) - Budget and PR stratgey management - Luxury brand strategy development - Online marketing management - Author of LYB 'Blogging Your Brand' Clients: Bentley, Chanel, ghd, La Prairie, Glenfiddich, Johnnie Walker, Lindt, Luxottica eyewear
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