Global BlueMarketing Manager
Oct. 2011 - Jan. 2019London, United KingdomGlobal Blue is a traveller services company that makes retail transactions between merchants and foreign customers, easier and more rewarding for everyone. Having introduced the concept of Tax Free Shopping thirty years ago, Global Blue offers a wide range of services that help international consumers spend wisely, and merchants increase their revenues from the lucrative traveller market. More than 270,000 of the worldβs shopping brands and hotels already partnered with us in over 52 countries and more than 55,000 globe shoppers use our services every single day. Global Blue circulates 2.7 million shopping magazines and 45 million pieces of printed collateral. The Global Blue London marketing team assists premium brands with attracting international shoppers to the stores. While focusing on the opportunities in emerging markets by utilizing our insights to develop bespoke annual marketing campaigns for 80% of London's leading fashion brands. Clients; Harrods, Selfridges, Liberty, Burberry, John Lewis Partnership, Tiffany & Co, MaxMara, Zegna, Swarovski, Mont Blanc, Fendi, DeBeers, Russell & Bromley, Pringle of Scotland, Vivienne Westwood, Bremont, Escada, and Armani. Responsibilities;
- luxury account management (global)
- Manage internal budget
- Manage Marketing account manager - Manage partnerships (Bloomberg, Cadogan Estate, Walpole, Grosvenor Estate)
- Manage annual PR strategy - Measure success of marketing campaigns
- UK newsletter to communicate data and trends - Success in managing multiple projects
- Expert in international trends influential on inbound travel
- Implement tactical campaigns across digital, print, outdoor, social, events within tourism marketing
- Develop new business opportunities and partnerships