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Work Background
LS DirectDirector, Demand Generation + Event Marketing
Aug. 2023 - May. 2025As Director of Demand Generation & Event Marketing, I led the planning, execution, and optimization of the company’s event marketing strategy, including trade show participation, sponsorship decisions, and lead management. I oversaw pre- and post-event marketing initiatives to maximize ROI and brand visibility. Additionally, I supported digital marketing efforts across platforms to drive demand and lead generation.
LS DirectDirector, Marketing
Mar. 2021 - Aug. 2023
Benjamin Moore & Co.Event Design & Brand Activation
Dec. 2019 - Apr. 2020
Emerald ExpositionsProgram and Event Marketing Manager
Jun. 2014 - Jul. 2019White Plains
GLMPublic Relations Manager
Oct. 2013 - Jun. 2014White Plains, NY
GLMMarketing & Promotions Manager
Feb. 2013 - Oct. 2013
ALMMarketing Manager
Mar. 2011 - Oct. 2012New York, NY• Developed ideas for sales and marketing collateral (presentations, brochures, sell sheets, etc.) to support sales team • Wrote copy for print and web ads, sell sheets and brochures that focused on brands key selling points
• Applied competitive analysis to create marketing campaigns and/or promote brands at industry events
• Assisted sales team in answering client requests for information, adjusting proposals and/or event contracts
• Created marketing plans that support both the sales and editorial teams of the company’s various publications
• Acquired knowledge for legal industry terms and usages
• Worked with creative teams to concept ideas for multi-step marketing campaigns
• Maintained various sections of company corporate and individual company product websites
• Developed print, email and web campaigns to drive event registrations
• Served as brand and product manager on specific company products
• Represented as a company/brand ambassador for company through various industry related tradeshows
• Operated as a logistical event manager for specific company events
• Managed marketing budgets for multiple brands
Women For HireMarketing Coordinator
Jun. 2005 - Sep. 2010New York, NY• Performed internet research to connect with various industry specific and general women’s organizations to market trade shows/career expos • Established relationships and created agreements for partnerships with various organizations and companies
• Responsible for fulfilling client agreements regarding advertisement placement follow through on website and in e-newsletters
• Responded to information requests with company branded communication from website visitors
• Designed e-newsletters focused on promoting company events • Created ads for partnering organizations
• Served as web administrator through creating web pages and editing website
• Proofed office documents and company magazine
• Created and submitted ads to major newspapers in cities where events are held
• Hired and supervised marketing interns
• Promoted events through social media platforms: Facebook, LinkedIn and Twitter
Women's Sports FoundationAthlete Services Intern
Jun. 2003 - Dec. 2004East Meadow, NY• Communicated with athletes and agents to fulfill speaker services and athlete requests
• Assisted in securing athletes for attendance at the 24th Annual Salute to Women in Sports Awards Dinner
• Contributed articles for web publication
• Served as liaison between interns and staff through role of Senior Intern
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