Roman Petrusca - Co-founder, Digital Mint

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Work Background

Digital MintCo-Founder

Mar. 2018Cluj County, RomaniaDigital Mint is a Romanian digital marketing agency that I co-founded with one of my best friends. We deliver Minty Fresh Digital Strategies for our customers with SEO, Paid Advertising, Marketing, Growth & Web Design.

Web International Services Ltd. (WIS)Chief Growth Officer

Apr. 2024 - Jul. 2024Sliema, MaltaHappily leading our WIS Products and a team of over 23 super smart WISards to new conversion heights with SEO, Content, Social Media, Paid Advertising, and more :)

Web International Services Ltd. (WIS)Head of Marketing

Mar. 2023 - Apr. 2024Sliema, MaltaIn addition to my former Head of SEO responsibilities, we added a full team of Content Strategists under my protective wing. This raised the number of direct reports to around 15 people. This position is by far the one where I learned the most about team management and leadership. The challenges that we faced were significant, but we managed to emerge from this with some amazing, fully functional, and highly capable Content, SEO & Marketing teams. During my tenure, I personally hired and trained all of the members of this team.

Web International Services Ltd. (WIS)Head of SEO

Mar. 2021 - Mar. 2023SliemaDriving all of our SEO efforts for all WIS products (financial, sports & casino) with on-page, off-page, and technical SEO. Amongst the most notable actions taken: - Setting up an entire SEO department from scratch - Setting up a comprehensive off-page strategy, together with all of the automation tools in place for a cost-efficient delivery, reducing the overall costs of link acquisition by around 40% - Crafting over 20 strategic and technical comprehensive presentations with the goal of raising SEO knowledge in the company across all departments (tailored information per department) - Getting the company to the highest traffic and revenue levels it has reached in its history of 10 years - Continuously training the SEO members of the team (0 fluctuation in 2 years) - Keeping all main stakeholders in the company updated on a daily basis on significant developments in the SEO & Marketing world. Monthly updates too via a personalized SEO & Marketing newsletter

Catena MediaSEO Team Lead

Jan. 2020 - Mar. 2021MaltaDriving meaningful results together with my team has never been more fun. We're tackling the iGaming industry's SEO challenges together with creative solutions and out of the box implementations in order to ensure a healthy growth model in all of the aspects of our business: qualitative organic traffic, valuable leads, and revenue growth. As an SEO Team Lead, I am directly responsible for creating the strategy of our tier 1 products and establishing a clear long-term direction for sustainable growth. Even more important than that, I enjoy being able to encourage the members of my team to take initiative for smart SEO implementations and SEO projects that contribute to the success of our products. "The role of a leader is not to come up with all the great ideas, but to create an environment in which great ideas can happen". I truly live by this simple quote and try to make it part of the day to day reality for Catena's SEO team, while always supporting all of the members of this team with solid SEO advice and an enthusiastic direction to follow.

Catena MediaSEO Product Specialist

Jan. 2019 - Jan. 2020MaltaAt Catena Media, as an SEO Product Specialist, I was tackling the amazing challenges of doing SEO in the iGaming Industry. I was constantly confronted with new and interesting SEO experiments and approaches. Creating amazing products for our customers is one of Catena's greatest strength and I tried to be part of this goal as much as possible whilst delivering the best SEO there is out there. I was in charge of the entire strategy of one of our tier 1 products and delivered significant, continuous growth in terms of quality traffic, leads and revenue. Apart from strategy, I executed all of the on-page SEO aspects in close collaboration with the content editor, and all of the Tech SEO aspects together with our DEV team. Furthermore, apart from the product itself, I was engaged in multiple SEO projects and case studies benefiting our SEO Team as a whole and contributing to the personal development of all of my work colleagues. Sharing my knowledge with others and helping my team grow were two of the things I enjoyed the most in this position.

YardiSEO Specialist

Nov. 2017 - Dec. 2018Cluj County, RomaniaAt Yardi, I worked with a large variety of websites in the real estate industry for the US Market, from millions of users per month (Point2Homes, RentCafe, CommercialCafe, PropertyShark) to projects involving management of hundreds of smaller websites in targetting users in different states. This variety, but also the amazing team that I worked with, both helped me become a better SEO professional in all aspects of SEO, from on-page, technical, off-page, to local SEO. Acquired skills and technologies used: - Local SEO - Technical SEO - Keyword Research - On-page SEO - SEO audits - Internal linking architecture - Competitor Analysis - Page speed improvement - HTML, CSS, Bootstrap - CRO - Structured Data Markup - Tag Manager, JSON, JS, Schema.org - Worked with: Botify, Moz Pro, Ahrefs, webpagetest.org, Pingdom, GTMetrix, Rankinity, Raven Tools, SEMRush, Yext, Microsoft Teams, Google Drive, Google Analytics, Google Search Console, Google Ads, HotJar

FXF Web DesignOnline Marketing Specialist

Oct. 2017 - Sep. 2018Remote- Marketing Strategy - SEO - Google Ads - Keyword Research - Content Creation - Web Development

YardiSEO Intern

Jul. 2017 - Oct. 2017Cluj County, Romania- Created a website (no CMS) - Intensively used the following tools: Google Analytics, Google Search Console, Ahrefs, SEMRush, Moz, Rankinity, NetBeans, SEO Yoast, Screaming Frog, Pingdom, Bing Webmaster Tools, AccuRanker, - Optimized the created website by adjusting meta descriptions, titles, content, alt tags, 301 redirects, robots.txt, sitemaps; performed keyword research - In charge with creating and promoting the content on the website in order to create visits and, ultimately rank better in the Google Search Results. Used Facebook, Instagram, Twitter and Pinterest. Also created Facebook Ads and tracked them in Google Analytics - Performed a complete SEO Site Audit for Point2 Homes, one of Yardi’s products - Performed a complete Log Analysis - Developed a linkbuilding campaign on .edu domains: made the research, found the best opportunities, did the outreach and the follow-up and finally gained the links - Both the Audit and the Linkbuilding campaigns involved team work and close communication with the other interns

Red BullStudent Brand Manager

Dec. 2015 - Jun. 2016Cluj-Napoca, RomaniaWorking for Red Bull was the best decision I could take at the moment. Being a part of such a dynamic and professional team meant only enriching and widening my horizons and skills each and every day. Moreover, at Red Bull, I found out what working in the Marketing deparment of such an enormous company really means: lots of effort, a continue struggle to reach perfection in everything you attend, the crucial attention to details and, all in all, an inspiring experience you have to deliver in everything you do. I was just blessed to be part of such a creative team and the things that we managed to attempt helped me a lot to discover what I can really do and what I am best at. Furthermore, the job also implied using my social and communication skills at their maximum capacity. I could barely describe this experience as a whole because there were so many decisive factors that truly influenced my way of thinking and my career, in ways beyond imagination. A great team, a creative and inspiring atmosphere, all surrounded by true professionals. This was my experience at Red Bull.