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Work Background
HoneywellCustomer Marketing Lead
Apr. 2024Bucharest, Romania
HoneywellSr. Customer Marketing Supervisor & Interim Brand Manager
Jun. 2021 - Apr. 2024Bucharest, RomaniaRole description: 1. Team management Manage a multinational (India, Romania, and US) team of multidisciplinary creatives (graphic design, video & motion design, Interactive design, and copywriting) spread around multi SBGs inside Honeywell (Aerospace, HBT, and Corporate). Perform routine administrative tasks (timesheet approval, PTO approvals, resources allocation, IT and expenses approvals). Perform biyearly Performance and Development assessments leading to an end-of-year overall evaluation in a 9-Block system. Yearly adjustment of remuneration according to 9-Block rating and allocated budget per team. Goal setting for individual contributors and overall team. 2. Brand Management Oversee and maintain brand integrity throughout the entire Honeywell holding. Provide support and guidance to internal stakeholders and external vendors for brand consistency. Manage the Honeywell Brand Council that oversees all creative and brand activities throughout the entire Honeywell holding. Validate and adjust brand assets and guides in the Honeywell Brand Portal. 3. Process standardization and automation Contribute alongside PMs and Traffic managers cross-SBGs to standardize Adobe Workfront forms and processes to deliver corporate granular reporting, streamline requestor input processes, and facilitate the required information for authors. Optimize authors' Adobe Experience Manager process to streamline publishing and sharing assets (eCommerce readiness, external sharing, and internal availability of working files). 4. Author and personal contributor Worked on +350 design projects on various types of deliverables (digital, print, and interactive assets). Worked with a focus on tradeshows serving APAC, EMEAI, and US events on civil and defense priorities for Aerospace.
Publicis GroupeSenior Art Director
Jun. 2017 - Jun. 2021Bucharest, RomaniaClients: Timisoreana, Ciucas, Ursus Breweries, HP, Nestle Professional, Nescafe, Nurofen, Zewa, First Bank Tasks: Develop creative and effective advertising concepts, from ideation through final projects. Develop assets according to media plans and action plans. Incorporate and explore client suggestions and directives, resolve questions and concerns, and oversee objections. Organize all creative materials to ensure their smooth transition to other departments. Commission artwork; negotiate costs and usage, oversee completion of the artwork, supervise photoshoots, review sketches from illustrators.
Associated WorksManaging Creative and Communication Partner
Mar. 2012 - May. 2021Bucharest, RomaniaClients: Singer Cyprus, Ford, Petrom, Cosmote, Nestle, Nestle Profesional, Maggi, Ursus, HP, Tefal, Pfizer, Zewa, Wunderman, Webstyler, Urbanesc, Bistro MIM, Hello Communications, Endeavour, DaRock, ALIAT, Publicis Tasks: Generate new business and new client opportunities. Manage internal and external communications. Supervise multi-functional project teams of 10+ colleagues to develop creative and effective advertising concepts, from ideation through final projects. Incorporate and explore client suggestions and directives, resolve questions and concerns, and oversee objections. Commission artwork; negotiate costs and usage, oversee completion of the artwork, supervise photoshoots, review sketches from illustrators.
WundermanSenior Art Director / Head of digital creative department
Jun. 2009 - Mar. 2012Bucharest, RomaniaClients: Microsoft, Nokia, Ford, Jack Daniel's, Philip Morris, Autovit Tasks: Supervise multi-functional project teams of 10+ colleagues to develop creative and effective advertising concepts, from ideation through final projects. Incorporate and explore client suggestions and directives, resolve questions and concerns, and oversee objections. Commission artwork; negotiate costs and usage, oversee completion of the artwork, supervise photoshoots, review sketches from illustrators.
MomentumArt Director
Mar. 2008 - Jun. 2009Bucharest, RomaniaClients: Vodafone, Heineken, Subaru, Golden Brau, Liberty Center, Dedeman, Toshiba Tasks: Generate creative concepts for print and digital Develop assets according to media plans and action plans. Incorporate and explore client suggestions and directives, resolve questions and concerns, and oversee objections. Organize all creative materials to ensure their smooth transition to other departments. Commission artwork; negotiate costs and usage, oversee completion of the artwork, supervise photoshoots, review sketches from illustrators.
ProsperoArt Director
Mar. 2007 - Mar. 2008Bucharest, RomaniaClients: DHL, Tuborg, Carlsberg, Holsten, Skol, Granini, Orangina, Dacia, Renault, Vodafone, Generali, Ulker, URBB, City Grill, City Cafe, Caru' cu Bere, Trattoria Buongiorno Tasks: Generate creative concepts for video, print, and digital. Develop assets according to media plans and action plans. Incorporate and explore client suggestions and directives, resolve questions and concerns, and oversee objections. Organize all creative materials to ensure their smooth transition to other departments. Commission artwork; negotiate costs and usage, oversee completion of the artwork, supervise photoshoots, review sketches from illustrators.
Zet Communication & MediaArt Director
Jul. 2006 - Mar. 2007Bucharest, RomaniaClients: Police Eyewear, Optiplaza, Romprim, Casino Bucharest Tasks: Generate creative concepts for print and digital. Develop assets according to media plans and action plans. Incorporate and explore client suggestions and directives, resolve questions and concerns, and oversee objections. Organize all creative materials to ensure their smooth transition to other departments. Commission artwork; negotiate costs and usage, oversee completion of the artwork, supervise photoshoots, review sketches from illustrators.
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