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Work Background
Euromedica Group SAGroup Marketing Manager
Mar. 2021Athens, Attiki, GreeceOverseeing Marketing & Communications for over 30 medical facilities throughout Greece, encompassing private clinics, IVF centers, rehabilitation facilities, and diagnostic centers. Leading corporate marketing strategies and setting strategic directions for all medical units and categories. Managing media outreach across ATL, social, and digital platforms. Negotiating commercial agreements with international insurance providers and overseeing CRM initiatives.
AffideaMarketing Manager
Jun. 2018 - Jan. 2021Athens, GreeceDirecting all marketing and communications efforts for 22 centers throughout Greece, with a focus on transitioning the business from B2B to B2C. Close co-operation with Corporate HQ for strategising projects for the European network of Affidea.
AGRO.VI.M. S.A.Sales & Marketing Manager
May. 2017 - May. 2018Athens, GreeceHead of Sales, Marketing & Customer Service for the €48 million business spanning over 45 countries, Reported directly to the CEO. Responsibilities included managing annual agreements with Key Accounts (KAs) and distributors, developing marketing and brand plans tailored to each country, setting pricing strategies, and coordinating exhibitions. Supervised a team of five direct reports.
SEPHORA Greece S.A.Marketing & Purchasing Manager
Jun. 2015 - Jun. 2016Athens, GreeceMarketing & Buying Strategy (negotiations with all suppliers to increase profitability), Category management, PR & Media, CRM, Animation & Merchandising for the entire 37-store network of Sephora Greece. Led a team of 7 direct reports, reported to the company's GM.
Nestle Hellas S.A.Channel & Category Sales Development Manager
Aug. 2014 - May. 2015Athens, GreeceCCSD Manager for Confectionary (Kit Kat, Crunch, Nesquik, Nestle) & Culinary (Maggi, Buitoni). Main responsibilities:
- Integrated Commercial Planning process, aligning business strategy with sales priorities (Channels, Customer planning, Trade execution)
- Gain shopper insight to adopt the appropriate channel strategy per brand and sub-segment
- SKU optimisation process, based on specific KPIs, to maintain an agile portfolio and improve sales performance
- Explore opportunities for alternative route to market/channel activation per category, to improve distribution, visibility & ultimately sales performance of specific SKUs or categories
Nestle HellasGroup Brand Manager (Culinary)
Sep. 2012 - Jul. 2014Athens, GreeceManaged the €10.1M food business with responsibility for 5 sub-categories. Accountable for: - Business strategy and Marketing plan,
- New product development & introduction, - Growth management (Sourcing, Pricing, Harmonisation)
- Mass media & market research. Headed internal cross-functional teams in various projects and external agencies for all types of communication managing a €1,5M operating budget. Led a team of 2 direct reports.
Nestle HellasSenior Brand Manager (Culinary)
Jan. 2011 - Aug. 2012Athens, GreeceAccountable for several tasks for the whole business, such as: Product & portfolio optimisation based on strategic, financial, sales and supply KPIs. Digital & Social media activation for the brand. Alternative trade channel (ATC) project planning, design and implementation.
Nestle HellasBrand Manager (Culinary)
Oct. 2007 - Jan. 2011Athens, GreeceManaged the account of a €6,2M category of Maggi Taste Enhancers (stock cubes & seasonings), accountable for:
- Category’s P&L on turnover, MC, A&P and EBIT level.
- 5-year Business strategy & Marketing plan creation and implementation, - New Product Development Introduction and POP material activation projects across all Key Accounts. - ATL & BTL communication, managing a €1M operating budget. Also responsible for marketing research briefs & follow up for brand & product categories. Reported to the Group Brand manager of the category.
NestléAssistant Brand Manager (Confectionary/Culinary)
Aug. 2005 - Sep. 2007Athens, GreeceOversaw the management of the €1.5 million Nestle chocolate brand and Baci boxed chocolates for one year, while also providing support to the brand manager of the Maggi brand for another year. My responsibilities included creating and implementing marketing plans, coordinating below-the-line (BTL) communication, overseeing packaging strategies, forecasting sales, generating sales reports, conducting budget analysis and control, crafting tailor-made in-store promotions, and implementing trade incentive programs. Reported directly to the Business Unit Manager.
HEINEKENSales Representative (Wholesales)
May. 2004 - Aug. 2005Athens, GreeceManaged key accounts in Athens and islands, overseeing sales, budgeting, and credit policies. Focused on expanding sales and portfolio within the HO.RE.CA. sector in designated areas. Coordinated events at high-profile points of sale. Conducted monthly sales analysis and reporting. Supervised a team of three merchandisers, ensuring proper execution of promotional displays at assigned clientele locations. Reported directly to the Area Manager.
The Royal Surrey County HospitalIT Support Engineer
Aug. 1999 - Aug. 2000Guildford, United KingdomOne-year internship as part of BEng course. Network, hardware & software maintenance and update.
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