Nestle Hellas S.A.Channel & Category Sales Development Manager
Aug. 2014 - May. 2015Athens, GreeceCCSD Manager for Confectionary (Kit Kat, Crunch, Nesquik, Nestle) & Culinary (Maggi, Buitoni). Main responsibilities:
- Integrated Commercial Planning process, aligning business strategy with sales priorities (Channels, Customer planning, Trade execution)
- Gain shopper insight to adopt the appropriate channel strategy per brand and sub-segment
- SKU optimisation process, based on specific KPIs, to maintain an agile portfolio and improve sales performance
- Explore opportunities for alternative route to market/channel activation per category, to improve distribution, visibility & ultimately sales performance of specific SKUs or categories