Emilie Rochford - Director, Solas Marketing

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Work Background

SOLAS MarketingDirector

Aug. 2023Dubai, United Arab Emirates

Dukes EducationMarketing Manager

Aug. 2021 - Aug. 2023London, England, United Kingdom-Orchestrated multi-platform marketing campaigns across digital and traditional channels, from concept to rollout, stakeholder management, monitoring, and reporting, resulting in significant revenue growth and brand awareness. -Collaborated with leadership to design and deploy marketing strategies aligned with the Dukes brand and partner aims, optimising campaigns, and driving business growth. -Successfully executed an extensive events calendar, including a 4,000-staff conference at Wembley Stadium, resulting in high satisfaction and positive feedback. -Developed and executed successful marketing and communications campaigns for The Dukes Foundation, resulting in increased donations and brand awareness. -Presented to Board members on upcoming projects and initiatives, showcasing excellent communication and presentation skills. -Worked with internal and external teams to drive business and partnership goals, resulting in successful collaborations and partnerships with key stakeholders. -Expanded the customer base and business in key territories, including South-East Asia, South America, Russia, and the Middle East, utilising market-leading digital platforms and sales and marketing tools. -Managed teams and projects with different business aims, ensuring successful delivery and achievement of objectives. -Analysed post-campaign data and reported metrics, harvesting key learnings and improving future outreach campaigns. -Provided advanced marketing capability and support to sub-brand organisations requiring complex web builds, rebrands, integrated digital campaigns, crisis comms, or PR campaigns. -Led purpose-driven, multi-platform communications campaigns across the 4,000 employee-strong organisation, ensuring on-brand messaging and high engagement. -Managed scheduling and creative/editorial control of all company publications and communications. -Successfully managed budgets across digital, PR, print, and other areas, ensuring efficient spending and high ROI.

Specialist Holiday Group Ireland LtdMarketing Coordinator for American Holidays

Jun. 2017 - Dec. 2019Dublin-Achieved significant increase in conversions through implementation of multifaceted campaigns, consistently exceeding sales KPIs on a monthly/daily/quarterly basis. -Successfully managed day-to-day budget and planning of strategic marketing spend to optimise ROI. --Spearheaded the development of all print artwork and online advertising with cross-functional teams of designers and creatives. -Directed social media strategy and re-targeted advertising across 3 brands, resulting in increased engagement and follower growth. -Owned the CRM system management and reporting to senior stakeholders, including planning, implementation, and management of lifetime value (LTV) and loyalty programs. -Successfully developed and executed email marketing campaigns to engage and convert target audiences. -Conducted regular A/B testing campaigns and oversaw implementation of changes based on results to improve marketing effectiveness. -Managed the development of radio, television, and cinema advertising campaigns to reach a wider audience. -Established and maintained strong partner relationships for successful co-branded and sponsored marketing campaigns.

Event StrategiesMarketing Executive

Sep. 2016 - Apr. 2017Dublin, County Dublin, Ireland-Created impactful marketing collateral and digital content, resulting in successful paid social media campaigns. -Oversaw management of 60+ social media channels, ensuring consistent brand messaging and engagement. -Mentored and supervised 2 interns every 3 months, in collaboration with Dublin Institute of Technology. -Orchestrated end-to-end development, execution, and distribution of highly effective email marketing campaigns.

Arthritis IrelandCommunications Executive

Sep. 2015 - Sep. 2016Dublin, County Dublin, Ireland-Devised and executed an integrated communications strategy incorporating PR, social media, and traditional and online advertising to drive brand awareness and engagement. -Spearheaded the successful launch of multiple tactical campaigns through celebrity engagement, efficient photoshoot management, high-quality video production, targeted press release writing, and effective media selling-in, leveraging website, social media, and email channels for maximum impact.