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Work Background
The Splash Foundation (Nonprofit)President
Aug. 2021 - Jun. 2023San Clemente, CALed a nonprofit education foundation supporting approximately 300 K–5 students, overseeing strategy, fundraising, and program impact. Managed and aligned a 10-member board to raise ~$100K annually, funding enrichment programs in art, science, and technology. Drove end-to-end fundraising initiatives and community engagement efforts, while partnering closely with school leadership to ensure funds were deployed effectively. Contributions enabled year-over-year program expansion through incremental staffing and enhanced student access to enrichment opportunities.
GRÁ3AgencySenior Marketing & Brand Strategy Consultant | GRA3 Agency
Feb. 2021Orange County, CAI partner with brands to strengthen how they connect with and retain their customers—primarily through CRM, loyalty strategy, and high-touch customer experiences. Currently supporting a leading Aesthetics brand on their national loyalty program, where I lead CRM communications strategy and help shape how the brand engages both consumer members and healthcare providers. My work spans campaign strategy, messaging, and creative direction, ensuring consistency across channels while aligning to broader brand and business goals. I also lead the planning and execution of high value customer experiences nationwide, delivering premium, high-touch engagement for top-tier customers. In addition, I’ve contributed to LendingClub’s Auto Insurance business, developing the analytics framework and leading end-to-end execution of direct mail campaigns—from targeting and data strategy through creative, production, and deployment.
RAUXA DIRECT LLCMarketing Consultant (Freelance)
Mar. 2014 - Sep. 2016Costa Mesa, CAPartnered with agencies and brands to develop and execute integrated marketing programs, with a focus on acquisition and customer engagement. Worked closely with Rauxa on Verizon campaigns, supporting multi-channel initiatives across CRM, direct response, and lifecycle marketing. My role included campaign execution, cross-functional coordination, and development of internal communication tools to improve alignment and visibility. I also supported small business clients in building foundational marketing strategies, including content planning across blog, social, and email, as well as developing cohesive marketing calendars and execution plans.
Richer PoorerDirector of Marketing
Oct. 2012 - Oct. 2013Capistrano Beach, CALed brand marketing efforts for a growing lifestyle apparel company, overseeing PR, partnerships, and content strategy. Focused on building brand awareness and positioning through trade shows, partnerships, and storytelling, while managing execution across key marketing channels.
RauxaAccount Director
Oct. 2004 - Oct. 2010Costa Mesa, CAAccount Director → Account Supervisor → Account Manager Progressed through multiple roles at a full-service marketing agency, ultimately leading national acquisition marketing efforts for Verizon. Managed cross-functional teams across strategy, creative, and analytics to deliver integrated campaigns spanning CRM, lifecycle marketing, and direct response. Played a key role in identifying and expanding into high-growth audience segments, including youth, young adult, and Latino markets. Also supported the rollout of new data infrastructure and audience targeting capabilities, helping improve campaign precision and performance.
Peter Montoya, Inc.Account Executive
Aug. 2001 - Sep. 2003Santa Ana, CAManaged a large portfolio of small business clients, supporting brand positioning and marketing strategy. Worked directly with clients to develop and execute marketing programs, driving engagement and helping translate brand strategy into actionable campaigns.
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