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Work Background
Innovaciones Medicas del CaribeNational Sales & Marketing Director– Medical Equipment & eCommerce
Oct. 2021 - Jan. 2025Distrito Nacional, Dominican Republic• Led a nationwide sales team focused on the placement of medical devices and disposable materials across public and private healthcare sectors.
• Planned and executed sales demonstrations and medical events to drive product visibility, engagement, and conversion.
• Developed and implemented marketing, sales, and distribution strategies, aligning efforts to accelerate eCommerce growth and market penetration.
• Oversaw the company’s annual sales budget and ensured profitability through data-driven decision-making and performance tracking.
• Directed website development and managed SEO/SEM strategies to increase qualified traffic, enhance user experience, and boost online sales.
• Ensured a consistent omnichannel experience, maximizing customer engagement and reinforcing brand credibility in the healthcare market.
FARACH, S.A.OTC COUNTRY MARKETING MANAGER
Jun. 2018 - Jun. 2021Santo Domingo, República DominicanaI developed the annual OTC budget and strategic plan, created POP materials for MedicalVisitors, and launched social media campaigns that increased online engagement by 30%. Imanaged on-trade activities and marketing materials, oversaw OTC marketing plans,analyzed product sales, and led a team of 25 promoters, boosting sales by 20% through POSactivities.
Grupo RamosSHOPPING CENTERS MARKETING MANAGERI
Oct. 2012 - Mar. 2017Grupo RamosI drove foot traffic through targeted SEO/SEM digital campaigns, marketing events, andcomprehensive media campaigns. I worked with retailers on co-branded promotions,managed social media and email campaigns, and optimized website content to enhancevisibility. Additionally, I handled the marketing budget and analyzed campaign performanceto boost engagement and sales.
Digicel PacificADVERTISING AND E COMMERCE MARKETING MANAGER
Mar. 2011 - Oct. 2012United StatesAs an Advertising and E-commerce Marketing Manager, I drove online and retail salesthrough targeted digital campaigns, optimized SEO/SEM, and developed promotions toboost conversions. I managed social media and email marketing, participated in marketingevents, and ensured a seamless customer experience to maximize revenue.
IKEA República DominicanaAdvertising and Marketing Manager
Nov. 2009 - Mar. 2011Santo DomingoI led the advertising and marketing team for IKEA’S launch in the Dominican Republic,increasing brand awareness by 35% in 3 months. Managed a USD 300,000 media budgetacross TV, print, radio, outdoor, SEO and SEM. Implement the E Commerce Platform ofIKEA in Dominican Republic.
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