Abel Abrego - Consultant/Project Manager, Komunika Latam

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Work Background

Komunika LatamAccount Executive

Sep. 2022PanamáDeveloped and implemented comprehensive communication strategies in PR, Social Media, marketing, and internal communication, for local and multinational clients in Panama and the region. Led a social media team, driving engagement and achieving measurable results. Delivered exceptional customer service to corporate clients, fostering strong relationships and exceeding commercial targets.

Multibank PanamáSocial Media Manager at Multibank Inc.

May. 2022 - Aug. 2022PanamáLed a social media team, developing and executing strategies to achieve key performance indicators. Actively participated in cross-functional meetings to align digital initiatives with broader business objectives. Provided exceptional customer service via digital channels and social media. Continuously sought opportunities to optimize processes and improve team performance.

Banco GeneralMarketing & Advertising Specialist

Mar. 2021 - May. 2022PanamáLed the development and execution of effective advertising campaigns for Banco General Costa Rica, leveraging data-driven insights to optimize targeting and messaging. Coordinated nationwide advertising schedules and managed ATM screen updates to ensure brand consistency. Created engaging social media content that resonated with target audiences, utilizing analytics to measure campaign performance and inform future strategies.