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Work Background
Content Marketing Manager
Fire&SparkContent Marketing Manager
Jun. 2024Boston, Massachusetts, Estados UnidosAs Marketing Manager at Fire and Spark, I oversee and optimize our content marketing strategy to build brand awareness and generate high-quality leads. Key responsibilities include: - Developing and executing a comprehensive content marketing plan across multiple channels including LinkedIn, blog posts, email newsletters, and speaking engagements - Managing the creation of thought leadership content, including articles, videos, and lead magnets, to establish our founder as an industry authority - Coordinating with cross-functional teams to produce SEO-optimized blog posts, case studies, and service pages that drive organic traffic and conversions - Overseeing email marketing campaigns tailored to different audience segments (partners, marketing leaders, ecommerce) - Implementing analytics and reporting to measure content performance and optimize strategies - Collaborating with external partners for content syndication and guest speaking opportunities - Guiding the transition into new content channels like video marketing - Ensuring all content aligns with Fire and Spark's brand voice and methodology while addressing target audience needs This role requires balancing SEO best practices with thought leadership to position Fire and Spark as a leading authority in digital marketing and SEO strategy.
Senior Project Manager
AB InBevSenior Project Manager
Apr. 2022 - Feb. 2024Provincia de Buenos Aires, ArgentinaAs a Project Manager at The Production Hub by draftLine, I have direct communication with clients from various markets, with a primary focus on U.S. brands and the Beyond Co. department. My role involves leading projects encompassing video editing, banner design, logo creation, mockups, label design, and presentation development. Additionally, I oversee projects involving video shoots and photo production. I meticulously coordinate the delivery of final deliverables within agreed-upon timelines, ensuring client approval. Collaborating closely with the design and editing team, I strive to consistently deliver excellent work.
Ejecutiva de cuentas
GrupoMassEjecutiva de cuentas
Mar. 2021 - Apr. 2022Provincia de Buenos Aires, ArgentinaEjecutiva de Cuentas: Tom Ford Beauty y Clinique (Grupo ELCA) y PR de Eucerin y Nivea Contacto diario con el cliente. Armado de estrategia y planeamiento de comunicaciones a través de campañas de prensa y de influencers. Seguimiento de acciones y creación de reportes mensuales. Propuesta de nuevas campañas y co-brandings. Manejo del presupuesto y contacto con proveedores.
Diseño Gráfico y Comunicación Freelance
Polo International MarketDiseño Gráfico y Comunicación Freelance
Jan. 2021 - Mar. 2023Pilar, Buenos Aires, Argentina
Analista Trade Marketing
RapsodiaAnalista Trade Marketing
Apr. 2019 - Dec. 2020
Asistente Jr. Comercial
RapsodiaAsistente Jr. Comercial
Dec. 2017 - Apr. 2019
Analista de Marketing y Comercial
Beyond BAAnalista de Marketing y Comercial
Apr. 2017 - Dec. 2017Las Lomas de San Isidro
Pasante de Marketing
Weleda AGPasante de Marketing
Aug. 2016 - Dec. 2016Ciudad Autónoma de Buenos Aires, Argentina
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