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Work Background

Institut Européen de FormationVisiting Professor: Marketing

Feb. 2014Strasbourg, Grand Est, FranceMarketing & Behavioral Science - Market orientation, market research, segmentation, targeting, positioning - Marketing strategy, positioning, distribution, pricing - Behavioral science, customer decision making, cognitive biases - Brand management, identity, share of voice/search - Tactical implementation, differentiation, effectiveness, messaging, communications

KEXINOCEO

Jan. 2008WorldwideOur mission is very simple: To make you look good. KEXINO is a combination of a full-service marketing services provider and a marketing technology developer. The new rules of commerce and value communication are being set by some of the biggest brands in the world. We help organizations understand their new role in today's commercial environment, while maintaining and developing their own unique value proposition in the minds of both new and existing customers. We believe that companies of all sizes - and budgets - should have affordable access to next-generation marketing expertise and resources. Why? Because customers expect a certain experience when they interact with a company, and if the engagement doesn't meet their implied expectation level, it’s unlikely that the customer relationship will go much farther. You know all those things that you’d love to do, but cannot because you don’t have the expertise, the resources, or the budget? That’s where we come in. In short, we support your organization with the experience, expertise and resources of an extensive marketing department - without the fixed and costly overhead of full-time staff. ⭐️ Strategy, branding, positioning, messaging, asset development ⭐️ Website design, copywriting, SEO, conversion rate optimization, inbound & outbound marketing, content strategy development ⭐️ Social media marketing, public relations, advertising, demand generation & demand capture ⭐️ Sales & marketing collateral production (digital, web, and print)

Dalim Software, GermanyDirector of Marketing

Feb. 2001 - Dec. 2007Kehl, Baden-Württemberg, Germany- Identification of commercial opportunities, exploiting and developing strategies for new and existing markets. - Liaison with BDMs and dealer channel on sales / market development in both vertical and horizontal applications and territories. - Public speaking engagements at industry conferences, seminars, press conferences, channel partner events, etc. - Strategic product development (UX & UI, market development, pricing, route to market, etc). - CxO level client engagement and liaison. Partner relations management (Adobe, Apple, Sun Microsystems, SGI, CIP4). - Event and Exposition organisation and representation worldwide (IPEX, DRUPA, PRINT, GraphExpo, IGAS, ChinaPrint, IPA, VUE/POINT, SPECTRUM, PRIMEX, IFRA, PIA/GATF, PMA, Photokina, Focus...) - External communications (customer magazine, commercial website, sales & technical communications, Public Relations management, case studies, customer testimonial videos). Widely quoted and interviewed in industry media in North America, Europe and Asia.

Turning Point Technologies Ltd. LondonMarketing / Channel Manager

May. 1995 - Feb. 2001London, England, United KingdomAfter three years in sales (Dicomed, Dalim Software, Xinet, FlashNet, Scitex, Compose Systems, GMG, Apple, 3M, Silicon Graphics, Sun Microsystems), I moved to marketing and 2nd-tier sales channel development and management. Helped develop a number of internal systems for Sales and Service departments, supplier liaison, public relations, communications, etc.

The Studio Workshop, London( a bit of everything, really! )

Sep. 1992 - Apr. 1995London, England, United KingdomEvangelising, training and marketing digital image capture systems (Leaf, PhaseOne, Dicomed, Sinar, Broncolor, FOBA, Kodak) to UK professional photographers and premedia companies.

Perfect Light ProductionsFounder / CEO

Oct. 1987 - Jun. 1992Media production company - advertising, commercial and fashion photography, film and video production and post-production services.

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