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Work Background
Head of Creative
PT. Berjaya Estetika IndonesiaHead of Creative
Aug. 2023Jakarta, IndonesiaOfficial distributor of Hydrafacial, Perfect Lift, and Fillmed Laboratoires products: NCTF135HA, Art Fillers. I am leading the creative team of 5 members to market these products to clinics digitally as well as providing educational content for the B2B and B2C market. With a focus in Social Media, Web and Digital Media, I am responsible for the following milestones: - 50%+ growth (since 2022) in social media activities - At least 3% ERR across platforms (industry standard at 1% or less) - New product merchandise produced to improve engagement - New loyalty program web portal developed
Digital Marketing Consultant
esambouw.comDigital Marketing Consultant
Nov. 2014Responsible for: - Website Development/Maintenance - SEO & Google Adwords - Email Marketing - Social Media Marketing: Facebook Ads & Instagram Notable Clients: Inspire Spaces (US Based Charity for Education in Kenya), Helena Abidin (former BMW Marketing Director), Nia Dinata (Film Producer) Roberto de Villacis (Couture Fashion Designer), Trinity Talent Qatar (Talent Agency), Swiss German University and more...
Business and Hotel & Tourism Management Lecturer
Swiss German UniversityBusiness and Hotel & Tourism Management Lecturer
Feb. 2016 - Aug. 2023Banten Province, IndonesiaLecturer at Swiss German University for the Hotel & Tourism department teaching Hospitality Marketing, Entrepreneurship, Event Management and more . Started as a part time lecturer in 2016 and joined full time starting August 2018. In addition to giving formal education to students, I was also involved as trainers to multiple corporates in the Jakarta area.
Digital Marketing Lead
Swiss German UniversityDigital Marketing Lead
Dec. 2021 - Jul. 2023Kota Tangerang, Banten, IndonesiaManaging the Marketing & Brand Experience department to expand university digital presence and generate leads across all platforms. Main duties include, but not limited to, strategic content planning, defining the funnels, lead generations and metrics measurement. Within the past 8 months, under my supervision, our team has been able to cut down our homepage bounce rate and increase engagement with quality content and traffic. In addition, we are also generating high quality leads for potential student intake among other things.
Head Of Business Management Study Program
Swiss German UniversityHead Of Business Management Study Program
Sep. 2020 - Dec. 2021In addition to the lecturer's three pillars of teaching, research and community service activities, I am also responsible for the management of the study program involving curriculum development, liaising with external partners, lecturers' scheduling, management of study program's budget, and other related activities.
Deputy Head of Business Administration Department
Swiss German UniversityDeputy Head of Business Administration Department
Sep. 2019 - Sep. 2020
Part Time Lecturer
Universitas Pelita HarapanPart Time Lecturer
Jan. 2018 - Jun. 2018Banten Province, IndonesiaLecture of e-Marketing in Service Management course.
Account Manager
Three StreamAccount Manager
Nov. 2013 - Nov. 2014Greater Jakarta Area, IndonesiaResponsible for: - Web Development/Design - SEO & Google Adwords - Social Media Marketing - Account Management Skills: - WordPress Platform - Genesis Framework - Raven Tools
Product Strategy Associate
M-BIZ GlobalProduct Strategy Associate
Apr. 2012 - Sep. 2013IndonesiaResponsible for: - Product Development Strategy - Existing and future products/features - Maintain Product Life Cycle - Monitor analytics and plan for improvements - Product Marketing Strategy - Social Media - Wordpress Web Development/Maintenance
Lead Guest Coordinator
Telunas BeachLead Guest Coordinator
Jan. 2010 - Jan. 2012Sugi IslandMy responsibilities include but not limited to the following tasks: - Guest Reservations: Communication, Logistics - Guest Relations: Dealing with requests, complaints, and reviews - Marketing: Social media, blog, newsletter, website, growth research - Staff Management: Evaluations, personal developments/motivations, scheduling - Budgeting - Event Planning
International Student Admissions & Immigration Clerk
Dallas Baptist UniversityInternational Student Admissions & Immigration Clerk
Mar. 2005 - Mar. 2007Dallas/Fort Worth AreaTasks: - International students' inquiries - Preparation of students' files for reviews - Understanding of U.S. Immigrations & Laws for F-1 visa Also include: - Reporting statistics - Website maintenance

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