NetflixManager, Creative Asset Fulfillment
Mar. 2019 - Jun. 2021Los Angeles, California, United States● Oversaw launch of five new product languages; leveraged automation, tooling, and algorithms to deliver innovative, efficient, and cost-effective tooling and workflow solutions, thereby creating >1 million product and marketing assets ● Crafted strategic agency partnership programs to consolidate artwork, video production, and localization across the APAC and EMEA regions, resulting in a 65% increase in production velocity and $3 million in cost reduction ● Recruited and trained a new, three-member asset specialist team, all of whom have been promoted; developed training materials and mentored team to build knowledge and acculturate new cross-functional partners to evolving workflows Established new workflow strategies, technical solutions, and tooling frameworks for >10,000 titles annually. Supported product artwork development, marketing production, and localization by using effective partner engagement strategies. Standardized end-to-end artwork creation process to ensure quality control, eliminate ad hoc solutions, and resolve operational inefficiencies.