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Work Background
Beyond, Inc.Marketing Automation Manager
Jun. 2023 - Mar. 2025• Collaborated with cross-functional teams to build, QA, and deploy triggered and broadcast emails using HTML/CSS templates and liquid coding on the Braze platform.
• Managed email campaigns for product launches, promotions, and customer engagement, ensuring high deliverability and engagement rates.
• Analyzed email performance metrics to optimize content and design, resulting in a 20% increase in open rates.
• Built out personalized campaigns using Moveable Ink for programs including Broadcast, Abandon Cart and Product triggers, Order Confirmations, as well as utilized the program for seasonal content including promotional banners, and time-based messaging including coupons and countdown timers.
• Wrote Liquid code to manage the placement and display settings for said Moveable Ink Campaigns.
• Worked as part of the teams that built the launch Bed Bath & Beyond and Zulilly as well as the relaunch of Overstock
SelectQuote Insurance ServicesSenior Manager, Marketing Automation
Oct. 2022 - Jun. 2023Savannah, Georgia, United StatesBuilt, optimized, and scaled Iterable marketing automation platform using HTML/CSS, Handlebars, and content blocks with an emphasis on test and learn and vendor integrations. I'm a thought leader and champion of marketing automation and work closely with our business leads to identify the ways marketing automation can increase efficiency, response rate, and revenues. I own all aspects of the automation landscape including vendor relations, implementations, migrations, quality assurance, journey, template, and content block buildouts, and reporting. I trained, mentored, and supervised one direct report, as well as managed vendor relationships such as contractors and technology partners. Implemented and managed SMS programs
Life360Marketing Operations - Life 360 and Tile
May. 2022 - Apr. 2023Employed HTML/CSS, content blocks, and Liquid dynamic coding and content blocks to implement triggered and broadcast marketing campaigns in Braze with a focus on customer engagement and retention.
Built and optimized code standards to decrease time to market
Created design system
Built internationalized and localized marketing content for 29 contry/languages with Liquid scripting
Determined and documented processes
UpdaterOperations Manager, Growth
Nov. 2020 - May. 2022Owned Updater's Marketing Operations Stack including Iterable Invite, Lifecycle, Reengagement, Direct to Consumer, Partner, and Transactional messaging with a focus on customer engagement and retention. Responsible for employing HTML/CSS, content blocks, and Handlebars logic to code mobile responsive, dark mode compliant email templates, and deploying those template in event and list based user journeys. Worked directly with stakeholders including members of data, engineering, product, marketing, etc to create multi channel marketing that were highly targeted to both B2B2C and direct B2C campaigns. Rolled out SMS messaging for an average 7.5% call lift for TV/Internet across new and transfer service. Migrated transactional channel from Silverpop resulting in cost savings and economies of scale allowing for optimization and personalization to this audience. Executed Direct to Consumer abandonment flow adding $750K-1.1M per year impact on annal revenue Part of the team to integrate Dolly marketing into Updater marketing messaging following aquisition Ongoing optimization via AB testing of Invite and Lifecycle delivery timing including flexible delivery timelines Launched to new audiences including Apartment List for invitations, and corporate partnerships for client communications Worked cross functionally to launch a new consumer experience for online internet purchasing On teams involved in major company initiatives including streamlining the online purchase experience as well at launching new native apps to iOS and Android
Care.comAssociate Marketing Manager
May. 2019 - Nov. 2020Greater Boston AreaAccomplishments: Featured speaker at Iterable Activate 2020 Built out a CRM design system using node/npm to house a living, visual style guide to Iterable snippets and coding samples/standards
Rolled out fully supported and compliant dark mode CSS Converted email program from image based to 100% Responsive HTML Reformatted monthly reporting from PowerPoint to Amplitude notebooks BAU: Iterable Power User Executing day-to-day operational tasks including HTML/CSS/Handlebars coding and deployment, in-app messaging, and push notifications using Iterable Building and deploying hand-coded HTML email campaigns from design comps in a fast paced environment, ensuring rendering is accurate across desktop and mobile platforms using Litmus Working with design and engineering to understand the requirements then build complex, API fed emails Concepting and building workflows that use both event based and list based triggers, and incorporate email, in-app, and push efficiently Consulting cross functionally with other squads to onboard them and train them to use the Iterable platform Identifying opportunities, implementing experiments, and reporting out results for optimization testing
Tracking performance of programs and building out reporting for identified KPIs using Amplitude
Staying up to date on tools and tactics in email marketing, in-app, and push
Care.comEmail and Campaign Coding Specialist
Jan. 2019 - May. 2019Waltham, MARebuilt 200+ email templates from creative concept or existing IBM Watson/Silverpop builds to Iterable platform Flattened and standardized code Implemented snippets to simplify template creation and create efficiencies. Utilized Handlebars to create dynamic content
The Lawson GroupDirector of Marketing and Brand Identity
Sep. 2011 - Jan. 2017Concord, NHBrand development, print and web marketing, business development, marketing communications. I worked in the major areas of advertising, client retention, educational events, email and direct mail marketing, corporate memberships and sponsorships, charitable giving, networking and managing trade shows. Key Accomplishments:
• Performed a company rebrand, bringing 3 companies together under one unified brand
• Simplified corporate communications by writing and implementing a PHP subscription plugin for Wordpress
• Improved attendance at educational and client appreciation events through the implementation of direct mail program to communicate with existing and potential clients
• Held four annual golf tournaments for existing clients with 53% increase in participation over four years through improvements in direct mail and digital communications Major Responsibilities:
• Maintained client retention through four major campaigns per year including two annual educational events
• Participated in the community through corporate memberships, sponsorships, and charitable giving
• Served as the face of the company by participating in leadership training and networking events
• Strategized placement and timing of social media communications
• Designed print collateral including a brand standards manual, letterhead, sales kits and brochures
• Produced graphic design pieces including safety posters and other large scale communications
• Developed website on Wordpress platform utilizing custom post types and an event management system
• Coded PHP and HTML based email templates using CSS and dynamic content
• Managed the creation and distribution of four email newsletters via iContact through Salesforce
• Created print, radio and web advertising • Wrote and distributed marketing communications including press releases and direct mail communications
• Conceptualized and designed the trade show booth
• Analyzed the sales funnel from lead to opportunity to sale in Salesforce
Bridget Overson ConsultingMarketing Consultant
May. 2011Responsive and dark mode compliant HTML email, marketing automations, and landing pages across ESPs including Pardot, SFMC, Iterable, and Braze
Wordpress, Drupal, Hubspot development including custom pages and child theme development using dynamic PHP, I have some knowledge of SQL Digital and print advertisements and social media graphics
Graphic design, photography, advertising, branding, and web development.
I have worked withB2B and B2C brands including Lovepop Cards, Our Daily Bread Ministry, Tile, Shift, Zest, Oliver Wight Consulting, Andover Corporation, and more.
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