Caren Madsen - Writer, Editor, Comms, PM, Consultant., Self-employed

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Work Background

Self-employedFreelance writer and editor

Feb. 2017Silver Spring, MDServices include: - Writing and editing in a variety of formats - Preparation of speeches and public presentations - Design and production of marketing materials - Training and career coaching - Meeting and workshop facilitation - Digital communications and social media - Development of business and strategic communications plans - Leadership and community advocacy consulting - Grant proposal writing - Conference and special event management

CollabraLink Technologies, Inc.Consultant/Program Analyst for NOAA

Nov. 2018 - Dec. 2020Silver Spring, MDWorked as a consultant under Collabralink Technologies, Inc. with the National Oceanic and Atmospheric Administration (NOAA). Principal projects: coordinating the work of the NOAA Science Advisory Board and Scientific Integrity.

U.S. Department of the InteriorPublic Affairs Chief

Oct. 2011 - Mar. 2017Washington, D.C.Served as the head of the Public Affairs Office for the Bureau of Ocean Energy Management (BOEM) at the U.S. Department of the Interior. Was responsible for the broad communications strategy and outreach to external clients and stakeholders. Managed a staff of 21, including professionals at headquarters and staff in three BOEM regions that provide oversight of offshore energy programs related to the Outer Continental Shelf. Provided leadership in engaging the public in BOEM decision-making processes. Managed a comprehensive communications program that includes strategic planning, website development, media relations, social media, internal communications, branding, stakeholder relations, publications management and interaction with the Department of Interior Public Affairs Office, BOEM Office of Congressional Affairs and other federal agencies. Provided senior counsel and advice to the BOEM Director and Deputy Director on communications issues.

NOAA: National Oceanic & Atmospheric AdministrationSenior Manager, External Affairs

Jun. 2000 - Oct. 2011Developed an annual operating plan for External Affairs in the Office of Communications and External Affairs. Responsible for interactions between our team and the White House Council on Environmental Quality and White House Office of Public Engagement and Intergovernmental Affairs. Led six internal working groups during the Deepwater Horizon oil spill response. Developed Web content for External Affairs and outreach products to improve communications with NOAA stakeholders.

Executive Office of the PresidentDeputy Associate Director for Communications & Legislative Affairs

May. 2009 - Sep. 2009Coordinated environmental policy projects at the White House Council on Environmental Quality. Interacted with federal agencies to frame ocean policy and climate change issues. CEQ liaison to Congressional staff, stakeholder organizations, state-local governments and tribes, media and federal agencies.

U.S. Environmental Protection AgencyCommunications Specialist

May. 1991 - Jun. 2000Managed communications projects related to the OPPTS Chemical Right to Know (Chem RTK) Initiative and contract for the Toxic Substances Control Act (TSCA) Hotline. Served as a contact for the EPA Press Office. Led an EPA workgroup in developing a communications strategy for the High Production Volume (HPV) Challenge component of the Chem RTK program. Advised communications workgroup on a plan for EPA Persistent Bioaccumulative Toxics Initiative (PBTI) and worked on products for the online Lead Hazard Advisor. Directed hotline staff of nine professionals and one project manager in responding to e-mail and telephone inquiries from citizens and other stakeholders. Developed first Web site with hotline project manager; updated publications; resolved management issues within program as they related to the hotline management. Performed analyses on issues and used that information to edit/coordinate responses to Congressional inquiries.

Porter NovelliSenior Account Executive

Sep. 1989 - Jan. 1991Specialized in travel and tourism marketing communications programs. In charge of marketing communications planning and account management for a Marriott Hotel product line: Residence Inns By Marriott. Also worked with the U.S. Travel and Tourism Administration (part of Department of Commerce at the time), Travel Industry Association of America and Comsat Video Enterprises (hotel pay-per-view product). Provided support to the HHS National Heart, Lung & Blood Institute account and focused on communications related to heart health. Provided a full range of public relations services designed to address specific target audiences and help clients meet their business or social marketing objectives. Grew the existing Marriott account and contributed to new business development. While at Porter-Novelli, researched ecotourism and environmental issues in anticipation of adding those areas to the agency portfolio of services offered.

Price-McNabbSenior Account Executive

Sep. 1987 - Sep. 1989Account Executive for one of the largest regional public relations and advertising firms in the Southeast. Primary account was the Buncombe County Tourism Development Authority (BCTDA). Managed media relations; wrote/edited for publication; wrote speeches and marketing communications plans and developed a community relations program. Generated new business; networked with the State Travel and Tourism Division of the North Carolina Department of Commerce; granted media interviews as a spokesperson for clients; prepared presentations; organized press conferences; and provided daily counsel to clients. Compiled analyses of media coverage for clients and allied industries and associations; tracked coverage throughout the region. Wrote new business proposals and researched new sources of revenue for the agency. Worked with a marketing team to formulate a comprehensive approach to marketing programs for clients. Directed photo shoots and artwork for internal and external publications.

Mike Wilson Public RelationsAccount Executive

Nov. 1986 - Oct. 1987Managed travel, architecture and commercial real estate clients. Focused on media or press relations programs. Functioned as primary contact between clients, the agency and members of the press. Led meetings and communicated effectively with media, clients, co-workers and our supervisor. Responsible for a broad range of communications tactics for the Hotel-Intercontinental Atlanta. In charge of interviewing, hiring and training two assistant account executives. Reported directly to Mike Wilson. Performed under tight deadline pressure. Job required an ability to think and act quickly, using sound judgement and a variety of communications skills. Started up the agency’s largest account at that time and maintained a program that included special events planning, direct mail strategies, media relations, and community relations. Managed a staff of two assistant account executives, one administrative assistant and four freelance writers and photographers.

Bowes/Hanlon/Yarbrough Public RelationsAssistant Account Executive

Jan. 1986 - Nov. 1986(Please note: Company filed for Chapter 11 protection; PR unit was merged with another Atlanta firm resulting in brief employment with B/H/Y.) Responsible for management of two accounts and project management support the principal of the firm. Hired as a former reporter to improve the agency’s relationship with the local Atlanta media. Administered PR programs for an architectural firm, a commercial real estate developer, a county transportation task force, a political candidate and a county government. Wrote new business proposals and communications plans for clients; served as counsel to the agency principal on press issues; was the direct contact for clients in responding to press calls; proposed stories to the media; wrote press materials; targeted appropriate media; booked and managed freelance photographers; and promoted the firm to the PR trade press.

Gwinnett Daily News, a New York Times-owned companyReporter and editor

Nov. 1984 - Nov. 1985Following a journalism internship at the Atlanta Journal-Constitution, was hired by the Gwinnett Daily News as a copy editor and Assistant Editor of the Sunday edition of the newspaper. Progressed to position as a Business Reporter before moving into the public relations field. Duties included layout and editing, working with photographers, assigning stories, and editing copy as well as writing stories for the news, business, lifestyle and home/garden sections of the newspaper. Researched sources of story material; got to know sources on my assigned beats; covered events; worked with the editor to develop section content; assisted in layout and design; and helped set direction for future issues. Areas of coverage included: real estate; the environment; retail business; small business; county government; transportation; business news features; insurance; children’s issues; women’s issues; home and family issues in general; health; the media; arts; books; and education.

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