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Work Background
Independent Consultant, Product Managment
Kirkland & EllisIndependent Consultant, Product Managment
Jun. 2024Dallas, Texas, United States
Vice President of Product Management and Marketing
OneDayVice President of Product Management and Marketing
Jan. 2022 - May. 2024Dallas-Fort Worth MetroplexAs the Vice President, Product Management and Marketing with OneDay, I'm spearheading strategy for the product lines, including the expansion into new markets to increase the organization’s TAM while shifting the product from a prop-tech solution into a true SaaS offering. Mobilizing a team of product managers and marketing leaders across all aspects of product management, market intelligence, roadmap management, product development, and product marketing. Evaluating PLG capabilities to expand offerings to individual contributors. ► Restructured the Product and Marketing teams to optimize resource management, improving team performance and supporting cost management to reduce expenses. ► Re-evaluated the product vision to meet user and market demand, resulting in reshaping the product roadmap grounded in user research ► Instituted KPIs to boost product enhancements, customer satisfaction, and NPS ► Orchestrated partnership management efforts to expand the partner ecosystem by introducing integrations with several organizations, including Salesforce, Hubspot, ChatGPT, and AssemblyAI ► Joined as Director of Product Management in January 2022, promoted to VP of Product Management and User Experience in January 2023, and to VP of Product Management and Marketing in October 2023
Director of Product Management
KPMG USDirector of Product Management
Aug. 2019 - Jan. 2022Dallas-Fort Worth MetroplexAs the Director of Product Management with KPMG US, I championed product management, user experience design, product development, and communications for multiple products across the firm for internal utilization and external client needs. Conceptualized and developed product strategies, delivering solutions through market research, audience segmentation, journey mapping, UX/UI analysis, engagement strategies, and product roadmap and launch planning. Deployed technologies, including web, native mobile applications, chatbot solutions, and SaaS products. ► Recruited by KPMG to develop emerging technologies in marketing and communications to increase the firm’s position as a thought leader ► Implemented performance analytics across all product lines to improve the user experience ► Adhered to within 2% of the budget and timeline for all initiatives
Divisional Director of Product Marketing
Spectrum ReachDivisional Director of Product Marketing
Mar. 2018 - Aug. 2019Dallas-Fort Worth MetroplexAs the Divisional Director, Product Marketing with Spectrum Reach, I sparked the marketing strategy and execution for one of the nation’s largest telecommunications providers, Charter/Spectrum Communications. ► Increased overall database growth, website traffic, total marketing qualified leads (MQL) and total lead revenue generating ► Empowered a marketing team of 30, managing all channels of communication across mass media, digital/social media, email, content marketing, event planning, and community engagement ► Realigned the team to improve performance and streamline processes via resource management while reducing expenses
Director of Product Marketing
Cigna HealthcareDirector of Product Marketing
Nov. 2016 - Mar. 2018Dallas-Fort Worth MetroplexAs Director of Product Marketing with Cigna Healthcare, I governed the strategy and execution. Shaped the product marketing strategy for the Texas and Oklahoma markets, strengthening all communication channels, including digital/social media, content marketing, event planning, and community engagement. ► Administered product development and UX/UI testing for consumer-facing software platforms, including the MyCigna and Coach by Cigna apps ► Navigated partnership management with professional sports teams to increase brand recognition ► Initiated and grew efforts with startup accelerators and incubators, serving in a mentorship role to help new startups develop and launch various medical products and services
Senior Product Marketing Manager
UScellularSenior Product Marketing Manager
Jun. 2014 - Apr. 2016Chicago, Illinois, United StatesAs a Senior Manager, Product Marketing with US Cellular, I cultivated the strategy and execution. Mobilized a team responsible for product development to achieve marketing strategy goals for business-to-business and consumer product lines. ► Served as a member of the innovation team responsible for the design, development, and launch of multiple software products, including 20-30 different consumer-facing apps per quarter ► Exceeded the Consumer Product revenue growth and the B2B forecast ► Refined the marketing strategies for Business Solutions, including Machine-to-Machine (M2M) and Software-as-a-Service (SaaS) business units grounded in industry trends
Director of Product Management
OfficeMax Inc - Fortune 50 - Specialty RetailerDirector of Product Management
Oct. 2010 - Jun. 2014Naperville, Illinois, United StatesAs a Director, Product Management with OfficeMax Inc, I served as business unit leader with P&L responsibility for the Managed Services business with annual revenues of $120M+. ► Drove product launch, G2M planning, and lifecycle management, igniting teams to conduct market research, roadmap development, and product pricing strategies via data-driven insights ► Trained a team of 1500 sales members on competitive analysis, value proposition, and consultative selling
General Manager
DocuProGeneral Manager
Oct. 2009 - Oct. 2010
Strategic Marketing Analyst
FirstGroup AmericaStrategic Marketing Analyst
Jan. 2008 - Oct. 2009
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