OneDayVice President of Product Management and Marketing
Jan. 2022 - May. 2024Dallas-Fort Worth MetroplexAs the Vice President, Product Management and Marketing with OneDay, I'm spearheading strategy for the product lines, including the expansion into new markets to increase the organization’s TAM while shifting the product from a prop-tech solution into a true SaaS offering. Mobilizing a team of product managers and marketing leaders across all aspects of product management, market intelligence, roadmap management, product development, and product marketing. Evaluating PLG capabilities to expand offerings to individual contributors.
► Restructured the Product and Marketing teams to optimize resource management, improving team performance and supporting cost management to reduce expenses.
► Re-evaluated the product vision to meet user and market demand, resulting in reshaping the product roadmap grounded in user research
► Instituted KPIs to boost product enhancements, customer satisfaction, and NPS
► Orchestrated partnership management efforts to expand the partner ecosystem by introducing integrations with several organizations, including Salesforce, Hubspot, ChatGPT, and AssemblyAI
► Joined as Director of Product Management in January 2022, promoted to VP of Product Management and User Experience in January 2023, and to VP of Product Management and Marketing in October 2023