Veritas Advisory, LLCManaging Partner
Nov. 2019South FloridaThe following is a sampling of my various projects:
I developed the store design concept and rebranding for the Liberty brand of Cannabis MSO Holistic Industries, situated in the United States. I played a significant part in providing operational support and strategic retail guidance. I designed marketing and branding initiatives for organizations like the NHLPA, Oxford Health, and CIBC. I oversaw acquisitions in the retail and service industries, including Laura Secord and One Yoga. I created and implemented direct-to-consumer marketing and merchandising plans for significant powerhouse manufacturers. For independent wealth advisory businesses, I implemented analytical frameworks.
My most significant achievements in this role are:
• Boosted growth, organized programs effectively, and changed the business by providing advisory services to organizations
• As Chief Revenue Officer and Chief Operating Officer at Joiya, a CBD brand for women and their families I developed wholesale partnerships and DTC strategies
• Improved key item performance by 50% and decreased turnover by 33% of a European lifestyle retail brand
• Developed 25-item customized apparel assortment during pandemic for WFHLIFE.com online brand