Fred Floeter

Design Director @Notebrand

💸 MarketingUX/UI DesignerGraphic DesignerCommunication Designer🐦 DesignBrand DesignerPresentation Designer

I am a Design Director with over 15 years of experience in brand identity, digital design, UI/UX, editorial design, and creative strategy. I specialize in developing scalable design systems, complex information design solutions, and high-impact brand experiences across digital and print platforms. My expertise spans brand identity systems, UI design, typography, layout design, editorial design, template design, brand campaign design, and strategic communication. I have led and contributed to projects for global brands such as Google, Android, Nubank, HP, Louvre Abu Dhabi, and São Paulo Fashion Week, delivering solutions that drive engagement, brand consistency, and business growth. My work has been recognized in Print Finishes: Push Your Designs from Good to Great by Design 360° Magazine/Sandu Publishing. I excel in managing complex design projects, leading cross-functional teams, and aligning stakeholders across fast-paced and evolving environments. My strengths include creative direction, project management, team leadership, workflow optimization, stakeholder communication, and strategic problem-solving. I thrive in adapting to new industries and challenges, ensuring that design solutions are not only visually compelling but also aligned with business objectives. Beyond execution, I am passionate about mentoring teams, fostering innovation, and developing frameworks that enhance efficiency and scalability. My experience includes working on brand guidelines, design systems, user interface (UI) solutions, marketing assets, campaign design, editorial projects, and digital experiences. Whether it’s branding, editorial design, UX/UI, or campaign strategy, I am committed to delivering innovative, high-performing design solutions that create impact. Let’s connect to collaborate on projects that blend creativity, strategy, and seamless execution. Key Skills: Brand Identity Design | Creative Direction | Design Systems | UI/UX Design Editorial & Print Design | Template Design | Marketing & Brand Campaigns Project Ma

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Work Background

Partner & Design Director

NotebrandPartner & Design Director

Aug. 2024São Paulo, Brazil

NubankSenior Brand Designer

Apr. 2022 - Dec. 2022• Designed brand foundation assets and tools, and developed social media, print, and ads campaigns. • Delivered UI design and content management for an extensive brand guideline tool website that impacted +1k employees. • Designed and solved navigation and layout issues on a +100 page website, accompanying its development and implementation.

Senior Designer

Comerc EnergiaSenior Designer

Oct. 2020 - Apr. 2021• Led mid-level designers to maintain and enhance brand consistency over print ads, social media, and UI design. • Led and delivered three logos and visual brand guidelines systems. • Directed and managed three website projects in close contact with UI designers and developers. • Led a brand architecture project. • Close collaboration with other team members to organize project schedules and deadlines.

Senior Digital Designer

OrchidSenior Digital Designer

Oct. 2018 - Nov. 2019• Delivered high-quality presentations for lead companies in the tech market like Google, Android, and KaiOS. • Led and delivered a complex visual guideline brand book for a global brand. • Worked in a remote and international environment with peers from the USA, India, Spain, France, Singapore.

Creative Director & Lead Designer

Frederico Floeter StudioCreative Director & Lead Designer

Jul. 2014• Led, designed, managed, organized, and delivered editorial, branding, digital, and print design projects for a wide range of industries. • Created and led design teams to deliver high-end design solutions in tight deadlines. • Developed brand foundation strategic plans, logo, and visual guidelines for small, and medium size companies.

Graphic Designer

Estúdio Amarello de CriaçãoGraphic Designer

Sep. 2013 - Jun. 2014

Graphic Designer

ps.2 arquitetura + designGraphic Designer

Oct. 2012 - Sep. 2013

Graphic Designer Assistant

Fonte DesignGraphic Designer Assistant

Dec. 2011 - Aug. 2012

Graphic Design Assistant

Renan Costa Lima StudioGraphic Design Assistant

Jul. 2010 - Nov. 2011São Paulo

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