Lizzy Roth

Global Director, Marketing & Brand Integration @Impact Environmental Group

Digital Ads ManagerMarketing Director💸 MarketingCRM managerMarketing Analytics Manager🐦 DesignBrand DesignerBrand Marketing ManagerContent ManagerSEO Manager

Lizzy Roth is a seasoned professional with an extensive background in marketing and brand integration. She currently holds the position of Global Director of Marketing & Brand Integration at Impact Environmental Group Company. Lizzy is responsible for developing and implementing global marketing strategies, integrating brand concepts across various platforms, and overseeing the company's marketing team. Prior to joining Impact Environmental Group, she held leadership roles in several reputable firms where she honed her skills in brand management, strategic planning, and business development. Lizzy has a BA from Hamilton College and has continuously demonstrated her commitment to sustainability and effective environmental practices throughout her career. Her expertise lies in creating innovative, impactful marketing strategies that drive brand growth and profitability.

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Work Background

Impact Environmental GroupGlobal Director, Marketing & Brand Integration

Jun. 2019Greater Chicago AreaWe all strive to be part of something bigger than ourselves. We all believe that what we do each day personally or professionally contributes to the greater good. At Impact Environmental Group, we pride ourselves on playing an important role in the pursuit of a circular economy. IEG is a family of companies that provide products and services to the global waste and recycling industry. With locations positioned strategically around the US and Europe, each company in our portfolio plays a critical role in supporting the sustainability initiatives of our Customers. Our commitment to ESG goes beyond our offerings and is embedded in our operations around the globe as we continually look to reduce our own carbon footprint.

Axsium GroupDirector of Marketing

Aug. 2007 - Dec. 2018Greater Chicago Area•Provided strategic counsel on the full range of marketing and communications issues •Managed company’s brand and corporate identity while articulating the firm’s value proposition using data-driven approaches to marketplace positioning •Ensured brand messaging was integrated across the firm, practice areas and individual sales/consultant initiatives •Self-starter with demonstrated success working toward multiple priorities in a fast-paced, deadline-driven environment with a keen ability to function well with ambiguity •Identified and executed operational efficiencies and ensured coordinated firm-wide marketing across practice areas •Analyze market trends, including focus on clients and competitors, and recommended strategies to optimize communications and positioning •Created and implemented programs to obtain client feedback, enliven and enlarge client relationships, and drive net new business •Developed and managed annual budget including CPL, CPA, CPS and ROI analysis •Implemented multi-channel approaches for practice areas, industry cohorts, channel partners and consultants •Digital and creative director for brand and all marketing programs •Global execution in EMEA and APAC •Led marketing launch of two new cloud-based productivity solutions •Directed all aspects of our strategic social media strategy •Executive event and tradeshow planning •Managed team of content developers, inside sales and business development strategists Developed our marketing automation strategy and lead vendor selection process and implementation of multiple technologies, including Marketo and Pardot. • Developed media plan, oversaw creative copy for web, advertising, trade shows and channel execution •Created sales collateral and demonstration material •Led all PR directives and analyst relationships •Focused on key messages: workforce management, human resources, mobility, consulting, productivity, innovation, machine learning, the digital workplace and the employee experience

Stratum GlobalMarketing Manager

Jan. 2005 - Dec. 2007Small RFID software startup with a focus on helping manufacturers and retailers capture strategic information about assets and activities within their organizations. I was responsible for executing on our global marketing strategy, establishing our brand and driving new leads.