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Work Background
Fancy Fence France SASBusiness and Marketing Development
Mar. 2025Nicea, Prowansja-Alpy-Lazurowe Wybrzeże, FrancjaThe French branch of Fancy Fence has now been officially established. Fancy Fence is a company specializing in high-end retractable fencing systems. Thanks to innovative technology and refined design, its gates and fences retract fully into the ground, providing security, aesthetics, and user comfort. This is a premium solution designed for the most demanding clients – whether for private, public, or commercial spaces – where safety must go hand in hand with elegance.
Transport a SisterFundraiser (pro-bono)
May. 2022 - Nov. 2022- Support with communication, fundraising and organisation. Transport a Sister helped evacuated over 10 000 Ukrainians. - Planning and realizing medical transports throughout the EU.
Wolni sp. zo.o.Business Development Consultant
Apr. 2019 - Jan. 2023Warszawa, Woj. Mazowieckie, PolskaResponsible for creating premium brand strategies: - identifying barriers that inhibit the success of existing brands / product groups - defining target groups, product positioning and sales strategy, - identifying new business opportunities, - identifying and recruiting talented sales and procurement team, - developing and conducting strategic trainings, - effective negotiations with producers and distributors based on 15+ year experience in premium segment industry. Projects run in the last years: Krosno DESIGN, Le Menu, SLAVA Fashion
www.prezentymarkowe.pl (Villeroy&Boch Polska B2B Partner)Owner
Jan. 2015Warszawa, Woj. Mazowieckie, PolskaResponsibilities: - Sales of premium corporate gifts. - Sales of premium giveaways for consumer promotions. Achievements: - Cross-promotion with Łaciate brand supported by TV and outdoor campaign. Villeroy&Boch limited edition distributed as rewards (20 000 pcs.). - Sales of 55 000 pcs Villeroy&Boch sub-brand to Lidl Polska, supported by TV promotion.
Villeroy & BochHotel & Restaurant Division Coordinator
Nov. 2010 - Dec. 2014PolandCreation of an independent structure responsible for the sale of Villeroy&Boch tableware products in the HoReCa segments on behalf of Villeroy&Boc). Responsible for elaborating marketing activities dedicated to HoReCa segments. Management of re-seller network (3 partners, 18 sales reps.): negotiations, animation, trainings, incentive programs. Achievements: - 2013-2014 100% TO increase - V&B – #1 exclusive brand in HoReCa segment
Villeroy & BochPromotions & Incentives Dept. Coordinator
Sep. 2005 - Dec. 2014PolandCreation of an independent structure responsible for the sale of Villeroy&Boch tableware products in the B to B segments on behalf of V&B (Villeroy&Boch). P&L management aiming at generating profitable growth. Responsible for elaborating marketing activities dedicated to the B to B segments (including key accounts) : - launches/dedicated products, - media planning/negotiations, - incentive programs for customers Creation of re-seller network Management of re-seller network (3 partners, 8 sales reps.): negotiations, animation, trainings, incentive programs Achievements: - 300 customers + key accounts (Unilever, Ariston, Candy, Siemens, Samsung, Lidl, Mlekpol) - average increase 15% in B to B (Y2Y 2005-2014) - largest projects involved sales of 550.000 pieces across 3 Central European markets for Unilever consumer promotions (market value of V&B products 18 M €) - V&B #1 premium tableware brand in B to B segment in Poland - Launch of Villeroy&Boch sub-brand in 2013-2014 - Penetration of new segment, Lidl project in 2014-2016 (55.000 pieces).
Euro RSCGAccount Supervisor
Jan. 2001 - Dec. 2003Warsaw, Masovian District, PolandKey clients: Peugeot, Storck, ING, WWF. • Management and coordination of ATL and BTL productions • Non-profit campaigns • Responsible for global budget c.a 15 M €. • Strategic planning of brand and communication. • Coordination of creative projects within the client brief. Achievements: • Launch of new successful brands/products on the Polish market. • Numerous Creative awards for Peugeot works • Live presentation at GoldenDrum/best non-profit campaign nomination (WWF in 2003).
Leo BurnettAccount Executive
Jan. 1999 - Dec. 2001Warszawa, Woj. Mazowieckie, PolskaKey clients: Heinz, Sony, Fiat, Kellogg's. • Management and coordination of ATL and BTL productions. • Non-profit campaigns. • Responsible for global budget c.a 20 M €. • Strategic planning of brand and communication. • Coordination of creative projects within the client brief. Achievements: • Launch of new successful brands/products on the Polish market. • Numerous Creative awards for Sony works.
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