99 Dollar SocialDigital Marketing Manager
Jul. 2017 - Apr. 2018United StatesTo create and plan the funnel (based on monthly recurring plans) for the Facebook advertising and optimize with time. Also, set up and manage Facebook Ads to achieve CPA of $60. Collaborated with an operational manager to ensure the strategy and functionality aligns with company objectives. Responsibilities: - Increase revenues, reach by paid media through a mix of activities impacting all levels of a funnel, from reach to acquisition, to conversion
- Develop, execute, measure and optimize digital marketing campaigns. Develop and manage Facebook advertising campaigns.
- Handle $7000/month budget on the Facebook advertising and Google Adwords
- Manage E-mail marketing
- Collaborate with internal teams, agencies, and vendors to create landing pages and optimize user experience.
- Measure and report marketing performance metrics at all stages of the customer journey and provide recommendations for improvements and optimization of consumer funnels.
- Plan, execute and measure experiments and conversion tests.
- Identify trends and insights, and optimize spend and performance based on findings.
- Manage digital marketing budget in a manner that justifies and maximizes ROI.
- Planning and executing all marketing strategies for both B2B and B2C management of social media channels, PPC, media buying, SEO and SMO