Devraj Rathod

chief marketing officer (CMO) @Daddy Agency

🔥 Startup FounderMarketing Director💸 MarketingDigital Ads ManagerBusiness OwnerAdvisorFounderProduct Consultant✨ Business OwnerBrand Marketing Manager

Daddy Agency continues to show strong performance in the marketing sector, with consistent growth in client acquisition and retention. Our innovative marketing strategies have proven successful, resulting in increased brand visibility and improved ROI for our clients. We are also making significant strides in digital marketing, leveraging data analytics, and AI technology to optimize campaign performance. However, competition in the market is intensifying, and there is a need to invest more in research and development to stay ahead. We are also seeing opportunities for expansion in emerging markets, which require strategic planning and investment. Overall, the outlook is positive, but we need to continue to innovate and adapt to maintain our market leadership.

Feedback from Devraj’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Living Natural WayChief Marketing Officer

Jan. 2022 - Aug. 2024United States

GetGoingFacebook Ads Specialist

Nov. 2021 - Jul. 2024Vancouver, British Columbia, Canada- Generating thousands of leads using Facebook ads. - Creating the best ad creatives to get a better CPL. - Collaborate with Director to make sure we hit our monthly lead target.

Daddy AgencyChief Executive Officer

Aug. 2012 - Jul. 2024Vancouver, British Columbia, CanadaStart scaling overnight with Daddy Agency, a TikTok-focused customer acquisition agency that has generated hundreds of millions in traceable revenue with 157,042.86% through online paid traffic for some of the world’s largest brands. Don’t believe it, then check our case study video down.-> https://daddyagency.com/

PaleoHacks Facebook Ad Specialists

Feb. 2019 - Sep. 2021United States- Writing Copy for Facebook Ads (Handle over 5 funnels with them) - Creating some graphics for Facebook Ads - Handle over $2.5 million on Facebook adv. (Almost $20K/day where I was able to generate over 1000 customers/day) - Generating leads and sales using Facebook Ads - Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

Infinite AgeChief Marketing Officer

Aug. 2020 - Jan. 2021United States- Writing Copy for Facebook Ads for their 2 companies - Handling whole marketing team to make sure, we hit the company targets - Find the new sources to generate more revenue - With Infinite Age I was hitting over $450K/month revenue - Generating sales using Facebook Ads - Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. - Craft landing pages and lead generation forms for our content to distribute through relevant paid programs. - Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. - Testing variations of ads to determine best performing - Continuous monitoring of results and improving of ads - Reporting of results of Facebook Campaigns - Manage the strategy and setup of all paid campaigns. - Measure and optimize their paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

Digital HopperPaid Media Specialist

Mar. 2018 - Dec. 2018United States- Writing Copy for Facebook Ads for their four clients - Creating some graphics for Facebook Ads - Generating leads and sales using Facebook Ads - Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. - Craft landing pages and lead generation forms for our content to distribute through relevant paid programs. - Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. - Testing variations of ads to determine best performing - Continuous monitoring of results and improving of ads - Reporting of results of Facebook Campaigns

99 Dollar SocialDigital Marketing Manager

Jul. 2017 - Apr. 2018United StatesTo create and plan the funnel (based on monthly recurring plans) for the Facebook advertising and optimize with time. Also, set up and manage Facebook Ads to achieve CPA of $60. Collaborated with an operational manager to ensure the strategy and functionality aligns with company objectives. Responsibilities: - Increase revenues, reach by paid media through a mix of activities impacting all levels of a funnel, from reach to acquisition, to conversion - Develop, execute, measure and optimize digital marketing campaigns. Develop and manage Facebook advertising campaigns. - Handle $7000/month budget on the Facebook advertising and Google Adwords - Manage E-mail marketing - Collaborate with internal teams, agencies, and vendors to create landing pages and optimize user experience. - Measure and report marketing performance metrics at all stages of the customer journey and provide recommendations for improvements and optimization of consumer funnels. - Plan, execute and measure experiments and conversion tests. - Identify trends and insights, and optimize spend and performance based on findings. - Manage digital marketing budget in a manner that justifies and maximizes ROI. - Planning and executing all marketing strategies for both B2B and B2C management of social media channels, PPC, media buying, SEO and SMO

Sprayable Energy Canada Inc.Senior Marketing Manager

Jul. 2016 - Jun. 2017CanadaStudy the competitors to plan a strategy and create funnels for the Sprayable Sleep product and find the way out to advertise on Facebook with CPA of $25 to $30. Selected Results: [Increased company revenue from thousands to $3 million dollars a year] [Increaseed cart value by offering a second product in the funnel] [Achieved the healthy ROI on Facebook and Google Adwords (400% ROI via retargeting campaigns)] Responsibilities: - Increase revenues, reach by paid media through a mix of activities impacting all levels of a funnel, from reach to acquisition, to conversion - Develop, execute, measure and optimize digital marketing campaigns. Develop and manage Facebook advertising campaigns. - Handle $5000/day budget on the Facebook advertising and Google Adwords - Manage all other paid media platforms such as Taboola, Pinterest, Gemini and Bing - Manage E-mail marketing - Collaborate with internal teams, agencies, and vendors to create landing pages and optimize user experience. - Measure and report marketing performance metrics at all stages of the customer journey and provide recommendations for improvements and optimization of consumer funnels. - Plan, execute and measure experiments and conversion tests. - Identify trends and insights, and optimize spend and performance based on findings. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Manage digital marketing budget in a manner that justifies and maximizes ROI.

Sprayable Inc.SENIOR E COMMERCE MANAGER

Apr. 2013 - Jun. 2016Vancouver, Canada AreaCreated a funnel which can work on Taboola, Pinterest and Google Adwords which drive a high sale. Also, identify the winning keywords and ads copies to generate the healthy ROI. - Increase revenues, reach by paid media through a mix of activities impacting all levels of a funnel, from reach to acquisition, to conversion - Develop, execute, measure and optimize digital marketing campaigns. Develop and manage affiliate marketing campaigns. - Collaborate with internal teams, agencies, and vendors to create landing pages and optimize user experience. - Measure and report marketing performance metrics at all stages of the customer journey and provide recommendations for improvements and optimization of consumer funnels. - Plan, execute and measure experiments and conversion tests. - Identify trends and insights, and optimize spend and performance based on findings. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Manage digital marketing budget in a manner that justifies and maximizes ROI.

GLIMMERIZEMarketing Manager

Jan. 2011 - Mar. 2013New Delhi, India- Coordinate with lead generation company and take a follow up with clients. Writing up value-based sales proposals, quotations, the scope of the work and presentation. - Applies significant knowledge of industry trends and developments to improve service to our clients. - Reviews work of marketing team - Easily recognizes system deficiencies, and implement effective solutions. - Replying to all customer inquiries in a timely and accurate manner. Writing up sales reports, activity reports, and revenue forecasts. Developing marketing literature. - Developing and maintaining a database of all contacts. - Planning and executing all marketing strategies for both B2B and B2C Management of social media channels, PPC, media buying, SEO, SMO

McDonald's CorporationManager

Feb. 2008 - Sep. 2010Richmond, London• Responsibilities included train the crew members and manage them, also follow the right procedure in restaurant and follow the cleaning schedule on time. • Responsible to train new staffs. • Conduct meeting with employees to achieve monthly targets. • Find new system and implement in store to increase productivity of employees. • Responsible for the health and safety of customers and employees. • Coordinate efforts to improve the customer experience at the point of sale. • Responsible to manage the employee, motivate them and implementing new strategy. • Provided management with new suggestions to improve operation within store

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀