Taylor Williams

Marketing Manager @Self-employed

Partnerships ManagerMarketing Director💸 Marketing👍 Sales & BizDevContent Manager

Taylor Williams is a seasoned Marketing Manager who operates as a self-employed professional. With over a decade of experience in the industry, Taylor has developed a deep understanding of market trends, consumer behavior, and effective marketing strategies. As a self-employed marketing manager, Taylor has the flexibility to work with a variety of clients across different industries, offering tailored marketing solutions that drive growth and profitability. Taylor possesses strong leadership skills, strategic planning abilities, and a knack for creative problem-solving. Her unique approach to marketing has consistently resulted in successful and impactful campaigns. Taylor holds a Bachelor's degree in Communications from Our Lady of the Lake University.

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Work Background

www.TaylorKWilliams.comIndependent Marketing Consultant

Sep. 2011San Antonio, TexasMarketing strategy Digital & Lead Generation Campaign ideation, execution, project management, tracking, reporting & optimizing Cross-channel paid media planning, buying, tracking & optimizing Cross-channel owned media content creation, tracking & optimizing for: * Website / Landing Pages / Blogs * Social * Email * Text / SMS / Mobile App * Display Retargeting * Search Engine Marketing (SEM) * Search Engine Optimization (SEO)

EntercomAccount Executive

Mar. 2018 - Sep. 2020Greater Chicago Area• Created, pitched, and executed unique brand partnerships for B2B & B2C partners such as Verizon Wireless, The Illinois Lottery, and LasikPlus. • Ensured accurate development of brand content to fit media specs. • Oversew execution of client’s marketing campaigns that include: o On-Air Radio (CPM) o Digital Streaming Audio & Podcasts (CPM) o Social, Digital Display, Retargeting o Talent Endorsements / Influencer Marketing Programs o Search Engine Marketing (SEM) & Search Engine Optimization (SEO) o Email o OTT Video o Experiential / Event Sponsorships • Tracked performance for all project deliverables to ensure KPI’s are met. • Created & presented client reports to share qualitative & quantitative analytics.

Emmis CommunicationsDirector of Strategy, Marketing Partnerships

Mar. 2017 - Mar. 2018Greater Chicago Area• Created, pitched, and executed unique brand partnerships. • Supervised a team of three marketing professionals to foster creativity, productivity, and collaboration. • Ensured accurate development of brand content to fit media specs. • Ensured accurate publishing/distribution of Paid Media. • Oversaw execution of marketing campaigns that included: o Digital Streaming Audio (CPM) o Social Media o Talent Endorsements / Influencer Marketing Programs o Digital Display o Experiential / Event Sponsorships • Tracked performance for all project deliverables to ensure KPI’s are met.

Emmis CommunicationsSales Development Manager, Digital & Experiential

Aug. 2016 - Mar. 2018Greater Chicago AreaNew business development and executional oversight of strategies and programs across the Where Hip Hop Lives digital platforms and product offerings.

MOSAIC SALES SOLUTIONS US OPERATING CO., LLCSr. Account Manager, Digital Client Services

Jul. 2015 - Aug. 2016Chicago, Illinois, United States• Integrated digital marketing tactics into larger experiential brand activations, increasing agency revenue and ROI for brand partners. • Successfully pitched & executed digital media activations for Fortune 500 brand. • Supervised a team of two in executing digital marketing initiatives for agency clients. • Collaborated across internal agency teams, client key stakeholders, and external vendors to execute client campaigns that included: o Live Event Social Content Creation, Distribution, and Promotion o Cross-Channel Media Campaigns o Lead Generation o “Surprise & Delight” Social Media Campaigns / Influencer Promotions o Event Data Capture o Crowd-Sourced Social Content Campaigns / Hashtag Promotions • Tracked performance for all project deliverables to ensure KPI’s are met. • Created & presented client reports that include qualitative and quantitative campaign analytics.

Cardenas Marketing NetworkDigital Strategy & Community Manager

Sep. 2014 - Jun. 2015Greater Chicago AreaLead development of B2B and B2C digital marketing programs for Cardenas Marketing Network, the largest producer of Latin music concerts in the U.S., as well as support for clients such as Anheuser-Busch, Sherwin-Williams, and Goya Foods. Responsibilities include overall content marketing strategy, ideation, production, curation, promotion, and optimization for all digital assets including but not limited to web, mobile, email, and social.

Black Rose WritingConsultant

Mar. 2014 - Jan. 2015Responsible for promote 200+ authors via traditional public relations outreach efforts and social media.

Lake Shore Unitarian SocietyConsultant

Jul. 2013 - Sep. 2014Winnetka, IlI helped the non-profit organization with their community outreach efforts online and offline.

Reach Yoga LLCConsultant

Oct. 2013 - May. 2014Glencoe, ILI worked with the yoga studio to help them get an editorial calendar set up, creation of social content on Facebook and Twitter, and managed monthly and bi-monthly email campaigns to customers.

PressableMarketing Coordinator

Jul. 2013 - Feb. 2014

Goodwill Industries of San AntonioSocial Media Consultant

Sep. 2011 - Dec. 2013While working with Goodwill Industries of San Antonio I managed social media strategy, blog strategy, content creation, and community engagement for Facebook, Twitter, Foursquare, Instagram, LinkedIn, and Pinterest. I also monitored brand mentions online, launched 24 stores on Foursquare while providing internal team training, and created the first network of Goodwill bloggers that are still used today to drive online engagement.

Legato PPMCommunications Coordinator

Feb. 2012 - Feb. 2013San Antonio, Texas AreaWhile working with LegatoPPM I helped coordinate internal and external communications, webinars, affiliate marketing campaign, and website support.

BradfordLawton L.LAccount Executive

Jan. 2008 - Sep. 2011As Account Executive (AE) at BradfordLawton it was my goal to bring innovative advertising solutions to my client's business and marketing challenges. I provided turnkey client support as the main point of contact. Support included project management of traditional & digital campaign creative, media buying, budget management, confirmation of advertising placements, client reporting and presentations.

Kens 5 Eyewitness NewsNews Producer

Jan. 2007 - Jan. 2009While working at KENS 5 I produced live television newscasts by planning stories, writing scripts, timing live shows, and managing breaking news segments.