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Work Background
EntercomAccount Executive
Mar. 2018 - Sep. 2020Greater Chicago Area• Created, pitched, and executed unique brand partnerships for B2B & B2C partners such as Verizon Wireless, The Illinois Lottery, and LasikPlus. • Ensured accurate development of brand content to fit media specs. • Oversew execution of client’s marketing campaigns that include: o On-Air Radio (CPM) o Digital Streaming Audio & Podcasts (CPM) o Social, Digital Display, Retargeting o Talent Endorsements / Influencer Marketing Programs o Search Engine Marketing (SEM) & Search Engine Optimization (SEO) o Email o OTT Video o Experiential / Event Sponsorships • Tracked performance for all project deliverables to ensure KPI’s are met.
• Created & presented client reports to share qualitative & quantitative analytics.
Emmis CommunicationsDirector of Strategy, Marketing Partnerships
Mar. 2017 - Mar. 2018Greater Chicago Area• Created, pitched, and executed unique brand partnerships.
• Supervised a team of three marketing professionals to foster creativity, productivity, and collaboration.
• Ensured accurate development of brand content to fit media specs. • Ensured accurate publishing/distribution of Paid Media. • Oversaw execution of marketing campaigns that included:
o Digital Streaming Audio (CPM)
o Social Media o Talent Endorsements / Influencer Marketing Programs
o Digital Display
o Experiential / Event Sponsorships • Tracked performance for all project deliverables to ensure KPI’s are met.
Emmis CommunicationsSales Development Manager, Digital & Experiential
Aug. 2016 - Mar. 2018Greater Chicago AreaNew business development and executional oversight of strategies and programs across the Where Hip Hop Lives digital platforms and product offerings.
MOSAIC SALES SOLUTIONS US OPERATING CO., LLCSr. Account Manager, Digital Client Services
Jul. 2015 - Aug. 2016Chicago, Illinois, United States• Integrated digital marketing tactics into larger experiential brand activations, increasing agency revenue and ROI for brand partners. • Successfully pitched & executed digital media activations for Fortune 500 brand.
• Supervised a team of two in executing digital marketing initiatives for agency clients. • Collaborated across internal agency teams, client key stakeholders, and external vendors to execute client campaigns that included: o Live Event Social Content Creation, Distribution, and Promotion o Cross-Channel Media Campaigns
o Lead Generation o “Surprise & Delight” Social Media Campaigns / Influencer Promotions o Event Data Capture
o Crowd-Sourced Social Content Campaigns / Hashtag Promotions • Tracked performance for all project deliverables to ensure KPI’s are met.
• Created & presented client reports that include qualitative and quantitative campaign analytics.
Cardenas Marketing NetworkDigital Strategy & Community Manager
Sep. 2014 - Jun. 2015Greater Chicago AreaLead development of B2B and B2C digital marketing programs for Cardenas Marketing Network, the largest producer of Latin music concerts in the U.S., as well as support for clients such as Anheuser-Busch, Sherwin-Williams, and Goya Foods. Responsibilities include overall content marketing strategy, ideation, production, curation, promotion, and optimization for all digital assets including but not limited to web, mobile, email, and social.
Black Rose WritingConsultant
Mar. 2014 - Jan. 2015Responsible for promote 200+ authors via traditional public relations outreach efforts and social media.
Reach Yoga LLCConsultant
Oct. 2013 - May. 2014Glencoe, ILI worked with the yoga studio to help them get an editorial calendar set up, creation of social content on Facebook and Twitter, and managed monthly and bi-monthly email campaigns to customers.
Lake Shore Unitarian SocietyConsultant
Jul. 2013 - Sep. 2014Winnetka, IlI helped the non-profit organization with their community outreach efforts online and offline.
PressableMarketing Coordinator
Jul. 2013 - Mar. 2014
Legato PPMCommunications Coordinator
Mar. 2012 - Mar. 2013San Antonio, Texas AreaWhile working with LegatoPPM I helped coordinate internal and external communications, webinars, affiliate marketing campaign, and website support.
www.TaylorKWilliams.comIndependent Marketing Consultant
Sep. 2011San Antonio, TexasMarketing strategy Digital & Lead Generation Campaign ideation, execution, project management, tracking, reporting & optimizing Cross-channel paid media planning, buying, tracking & optimizing Cross-channel owned media content creation, tracking & optimizing for: * Website / Landing Pages / Blogs
* Social * Email * Text / SMS / Mobile App * Display Retargeting * Search Engine Marketing (SEM) * Search Engine Optimization (SEO)
Goodwill Industries of San AntonioSocial Media Consultant
Sep. 2011 - Dec. 2013While working with Goodwill Industries of San Antonio I managed social media strategy, blog strategy, content creation, and community engagement for Facebook, Twitter, Foursquare, Instagram, LinkedIn, and Pinterest. I also monitored brand mentions online, launched 24 stores on Foursquare while providing internal team training, and created the first network of Goodwill bloggers that are still used today to drive online engagement.
BradfordLawton L.LAccount Executive
Jan. 2008 - Sep. 2011As Account Executive (AE) at BradfordLawton it was my goal to bring innovative advertising solutions to my client's business and marketing challenges. I provided turnkey client support as the main point of contact. Support included project management of traditional & digital campaign creative, media buying, budget management, confirmation of advertising placements, client reporting and presentations.
Kens 5 Eyewitness NewsNews Producer
Jan. 2007 - Jan. 2009While working at KENS 5 I produced live television newscasts by planning stories, writing scripts, timing live shows, and managing breaking news segments.
Clear Channel RadioPromotions Assistant
Aug. 2004 - Oct. 2006I helped coordinate live remotes and online promotional giveaways for five Clear Channel radio stations.
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