Tina Marie Farrington

Product Marketing Manager @EY

💸 Marketing

I am a seasoned Product Marketing Manager at EY, one of the world's leading professional services firms. I have been an integral part of the EY team for several years, contributing to the company's growth and success with her expertise in product development and marketing strategies. With a strong background in sales and marketing, I possess an extensive skill set that includes product management, market research, and strategic planning. I am known for my ability to manage product launches effectively and drive market growth. I am a dynamic and innovative professional, consistently demonstrating commitment to achieving business objectives and enhancing product visibility in the market.

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Work Background

EYGlobal Go to Market (GTM) Product Marketing and Communications

Jan. 2020Greater New York City Area• Developed and executed multi-channel go-to-market strategies, resulting in a 99% adoption rate. • Created sales enablement programs and maintained tailored marketing assets, increasing sales team effectiveness and global wins. • Collaborated closely with product owners, sponsors, and engineers to develop one global process to launch new products resulting in faster, consistent speed to market. E.g, toolkits, sales kits, product videos and talking points. • Partnered with Microsoft alliance for speaking events and case studies, expanding collaboration opportunities. • Led cross-functional teams for unified marketing and coordinated with stakeholders for internal and external communications plans. • Established governance and optimized project management processes, improving overall project efficiency. • Enhanced EY.com through content and UX optimization, resulting in a 12% increase in website traffic and improved user engagement metrics. • Spearheaded EY's technology webcast/movie, engaging 27,000 viewers with a 98% satisfaction rate.

NICE ActimizeSenior Manager Global Marketing, Professional services AML, Anti-fraud, SaaS

Oct. 2018 - Jan. 2020Greater New York City Area• Developed and executed go-to-market vision, strategy, and initiatives for global financial crime and compliance (AML, Fraud, Cyber) services and products aligned with organizational goals • Create impactful integrated marketing plans targeting key personas through demand generation and sales enablement tactics. • Generate compelling sales collateral, training kits, and presentations for enterprise software, translating technical messages into value-driven narratives. • Analyze market, customer, and competitor insights to inform strategy. • Collaborate with Field Sales, Marketing, and Post-Sales Services teams. • Develop competitive materials, messaging, infographics, and SWOT analysis based on industry insights. • Analyze campaign success, improving ROI by 15% and extracting actionable insights from data. • Plan and execute marketing and branding tactics for client public events.

KPMG USDigital Marketing Manager

Jan. 2014 - Dec. 2018Montvale, New Jersey• Defined marketing strategy to build brand awareness and marketplace differentiators of the professional learning and development offerings • Orchestrated marketing programs for online and in-person training offerings, optimizing audience segmentation. • Managed paid media strategy, reducing annual spend by 20% and enhancing site architecture for technical SEO. • Executed data-driven email marketing, increasing list subscribers by 29% through AB testing. • Coordinated agency and marketing tactics for client public events hosting 800 people.

I.D. Systems - Mobile Asset Tracking TechnologySales Representative

Jan. 2013 - Dec. 2014Woodcliff Lake, NJ• Increased company profitability, qualifying/quantifying potential sales opportunities, respond to inbound leads, support marketing campaigns, research target prospect lists • Maintained and managed online sales automation system, obtaining integral data that led to boosted sales

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