Petru-Calin Luca

Quantitative Market Research Analyst @Self-employed

💸 MarketingMarketing Analytics Manager🧨 ConsultingCustomer ResearcherContent Manager

With over 15 years of extensive experience in quantitative market research, primarily online quantitative research, I am a seasoned professional who is confident in my ability to make a significant and positive contribution to any project’s outcome through: 1. Content, Analyses & Reporting: - Developing comprehensive research documents. - Perform quantitative analyses and generate detailed reports in PowerPoint, from conception to providing well-founded conclusions and actionable recommendations. This has always been the preferred part of my work and the one to which I have dedicated most of my time and energy. 2. Project management and planning. - Project, Method & Account Management: - Planning of various projects and tasks to ensure seamless execution. I am highly proficient in using: - SPSS: 15 years of experience in statistical analysis. - Microsoft Office (Excel and PowerPoint): 15 years of experience in data management and presentation. - Wincross: 7 years of experience in cross-tabulation and data analysis. - SawTooth: 3 years of experience in conjoint analysis. - Tableau: less than one year of experience. Learned as part of personal development My PowerPoint Presentation and SPSS expertise, supported by strong analytical skills, have enabled me to deliver high-quality insights and recommendations. Moreover, my proven ability to manage and plan projects effectively ensures timely and accurate delivery of client-ready reports.

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Work Background

FocaldataSenior Research Executive

Mar. 2024Timişoara, Timiş, Romania · RemoteIn this role, I have the opportunity to own research projects from start to finish and support our clients through: - Being responsible for the end-to-end delivery of projects and leading client comms — providing updates, answering queries, ensuring clients are happy with their experience of working with Focaldata and getting what they need from their research. - Support questionnaire development and scripting up surveys in the Focaldata platform. - Managing fieldwork and data quality, using our proprietary tools. - Working with quantitative data to support our clients' understanding of their results and what it means for them. - The development of client deliverables, specifically data tables, presentation decks, written reports, and blog posts. - Engagement and communication with clients to further our relationship and identify other opportunities for research.

InSites ConsultingSenior Data Analyst

Jun. 2017 - Mar. 2024TimisoaraAs a senior Data Analyst, I was tasked with managing projects from set-up to client-ready deliverable's with main responsibilities in : 1. Content, Analyses & Reporting : • Research Document Development • Quantitative Analyses & Reporting • Conclusions & Recommendations 2. Project, method & account management • Project Management • Project Planning • Method management • Account Management • Planning Projects and Tasks The tools I use to complete my day to day tasks are : • SPSS (11 years of experience) • Office Excel and PowerPoint (7 years of experience) • Wincross (7 years of experience) • SawTooth (3 years of experience) • Project Management and Planning (Internal tools)

Survey Sampling InternationalSenior DP

Jun. 2014 - May. 2017Timis County, RomaniaI am in charge, independently, of the data delivery to clients in any format or structure they requested, thru all the processes (data check, quality check, formatting, R&D when needed ). Also a senior DP is able to foresee any issues may appear and act accordingly.

TolunaSenior DP

Mar. 2009 - Jun. 2014Timis County, RomaniaVerify, format and analyze data collected in surveys used in advertising and marketing campaigns. I was put in charge with the training and creation of the Paris Office- DP Department reason for which I was relocated there.