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Work Background
PerensoChief Revenue Officer
Apr. 2018 - May. 2025Denver, Colorado, United StatesLed sales strategy, driving 20% annual revenue growth and 95% customer retention. Launched a referral program to boost acquisition and satisfaction. Built and scaled a high-performing outbound sales team, penetrating new verticals and winning market share from competitors. Developed a repeatable sales process to capture untapped opportunities. Drove collaboration with Marketing and Product teams to align sales efforts, optimize campaigns, and execute seamless product rollouts. Key contributor to a successful platform launch with improved onboarding and customer success strategies. Implemented a structured customer success framework, enhancing onboarding, retention, and overall client experience, ensuring long-term revenue growth. Defined and executed go-to-market strategies to expand SaaS offerings, working cross-functionally to prioritize feature development and enhance user experience.
Created customer journey maps to align internal functions, ensuring seamless transitions from sales to customer success. Presented to the executive team on customer health, retention, and expansion, directly influencing growth strategy.
ReedGroupSoftware Account Management Executive
Dec. 2016 - Apr. 2018Westminster, ColoradoOwned strategic customer relationships during a period of instability, rebuilding trust and satisfaction through high-touch engagement and dashboard transparency. Led key responsibility managing the business of the organization's largest client, which was experiencing significant technical and customer support challenges Defined escalation workflows and proactive intervention strategies that ensured consistent service levels and customer visibility Partnered with leadership across departments to redesign the customer experience and resolve issues affecting adoption and renewal Used data to develop targeted action plans, directly impacting customer satisfaction and stabilizing a high-revenue book of business
Data Connect CorporationDirector of Trade Show Systems- Operations
Aug. 2010 - Nov. 2016Greater Denver AreaManaged and led a team comprising six customer success members and ten part-time event technicians, provided essential guidance, and supported them to foster success Developed strategic account plans for both existing and prospective customers, identified growth opportunities, and customized solutions to meet needs Implemented customer feedback loops that informed product development and internal process improvement. Oversaw national sales team, conducted training sessions focused on value propositions and objection handling, equipping the team to communicate the value of our offerings effectively Collaborated across various departments, including support, operations, and management, ensuring the achievement of account performance objectives and surpassing customer expectations Charged with pricing and packaging strategies for our services, products, and packages, continuously refining them to meet customer needs and adapt to market demands
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